40 Examples You Have to See


If you happen to’re growing an internet site or serving to to handle one, you have to be ready for when issues go flawed.

Hyperlinks get damaged, pages get moved, and customers find yourself someplace surprising in your web site.

This could trigger a giant disruption for individuals utilizing your web site, doubtlessly main them to depart your web site to search for what they need elsewhere.

There’s additionally the chance that it may impression your search rating if persons are touchdown on damaged pages from inbound hyperlinks.

That’s the place the 404 web page is available in – performing as a well mannered acknowledgment that issues aren’t the place they need to be and nudging customers again on observe inside your web site.

There could be plenty of hidden worth inside a 404 web page that does extra than simply state that one thing is lacking, turning an error message into one thing purposeful and helpful.

That’s why we’ve compiled an inventory of nice examples that showcase the potential inside a 404 web page so as to add to a person expertise somewhat than detract from it.

What Is A 404 Web page?

A 404 web page is a touchdown web page that tells your web site viewers the web page they requested to view is unavailable or, in some instances, doesn’t exist.

So as a substitute of displaying that person a clean web page, a 404 web page is proven as a substitute to elucidate what’s occurred.

Ideally, customers would by no means land on lacking pages – however the actuality is that previous hyperlinks can slip by the cracks or live on on different websites, even for these with well-maintained web sites.

This could doubtlessly lead to a poor person expertise in your web site, with these customers presumably leaving your web site to search for what they need elsewhere.

This could, in flip, have a damaging impression on each your web site visitors and rating if not dealt with correctly.

When Would possibly Customers Land On 404 Pages?

There are a number of the explanation why a 404 web page is likely to be proven to a person:

The server is down.
A web page moved and wasn’t redirected utilizing a 301 redirect.
The web page by no means existed.
The person typed within the URL flawed.
The URL is damaged.

These can all happen from a damaged inner hyperlink inside your web site or when a person is redirected to a web page in your web site from elsewhere on the web.

As a result of there are all kinds of causes a 404 web page could be proven to a person, it’s finest to have a powerful 404 web page that minimizes the doable damaging impact it may have on them.

How Is A 404 Web page A Model Alternative?

A 404 web page continues to be part of a person’s expertise of your web site and is absolutely inside your management, even though their journey has taken a flip someplace unknown.

Which means the content material of your 404 web page could be designed nonetheless you see match, forming a key a part of your web site similar to some other web page it is advisable design to characterize your model.

If customers really feel like their misstep in your web site hasn’t been punished or ignored however somewhat is because of a foreseen challenge, you may assist retain their consideration and maintain them on-site.

By utilizing a 404 web page as one other alternative for web site viewers to expertise your model’s character, you may even carry them nearer to your enterprise and switch a doubtlessly damaging expertise right into a optimistic one.

What Makes A Nice 404 Web page?

The most effective 404 pages are people who really feel genuine, giving a correct response to customers that makes their unplanned step off of your sitemap really feel thought-about.

Even higher, the 404 web page can provide different web page choices to take these customers elsewhere inside an internet site, which may assist them discover what they want.

Making full use of your model’s tone of voice can flip the error message into one thing way more pleasant and personable, which might offset the inconvenience of lacking info.

It may even be pleasant in surprising methods, resembling with attention-grabbing imagery or branded content material that may really feel like particular Easter egg content material inside your web site.

40 Of The Greatest 404 Web page Examples

1. Marvel

Marvel 404 page

marvel 404 page

marvel 404 pageScreenshot from Marvel, February 2024

Marvel makes use of its in depth listing of comedian e-book characters and the recognition of the Marvel Cinematic Universe (MCU) to craft distinctive and entertaining 404 pages for its web site.

The supporting line underneath the primary 404 error message brings in a related character or plot line round gadgets being misplaced, unavailable, or stolen away, which provides loads of character to the web page.

Coupled with a related picture, it transforms a lacking character bio or comedian e-book itemizing into an error that feels much less irritating and extra enjoyable.

2. Able to Go Survival

Ready to Go Survival 404Screenshot from Able to Go Survival, February 2024

Bringing in well-liked cultural references could be one other method to make your 404 “Web page Not Discovered” message extra attention-grabbing, as this survival web site has completed with an iconic scene from The Matrix.

This references the selection supplied by Morpheus inside the movie between a crimson tablet or a blue tablet, offering Neo with the solutions he’s looking for.

Able to Go Survival performs with this selection, although, as each choices hyperlink again to the homepage – so customers can begin their journey once more and make new decisions from there.

This reframes the error message as a selection, providing a manner ahead somewhat than being a dead-end web page that might go away customers caught.

3. Kualo

Kualo 404Screenshot from Kualo, February 2024

Lengthy-time website hosting supplier Kualo has turned its 404 error web page into an opportunity for customers to get caught right into a little bit of interactive nostalgia.

Customers who encounter a damaged hyperlink are informed that Area Invaders are the trigger, and now’s your alternative to take revenge.

Whereas this may not present customers with the knowledge they have been searching for, by launching straight right into a hands-on gaming expertise, customers are saved engaged with an surprising second of pleasure.

This creates extra of a narrative round why web site guests are seeing a 404 message, which is extra in line with the model’s character.

Plus, there’s nonetheless the choice to return and choose up their person journey the place they left it after they’ve had their enjoyable.

4. Steve Lambert

Steve Lambert 404Screenshot from Steve Lambert, February 2024

Given the surprising nature of a 404 web page, it’s a terrific alternative to create a memorable second in your web site.

Steve Lambert has a novel method to this on his private web site together with his boldly titled “The Most Awkward 404 Not Discovered Web page on the Web,” wherein he contains a cringe-inducing video of himself making horrible jokes.

Whereas this may be a regular function for many web sites, this fits Lambert’s model of experimental artwork and helps to construct his private model additional.

By embodying his off-beat model utterly, even inside his 404 web page, his recommendations that the person made a mistake touchdown on his 404 web page really feel extra tongue-in-cheek and a part of the expertise than an accusatory comment.

5. Mailchimp

Mailchimp 404Screenshot from Mailchimp, February 2024

As an e mail advertising platform, Mailchimp’s focus is on automation and making life for advertising professionals simpler.

So naturally, its 404 error web page is on-brand and on-message to maintain issues easy. It takes accountability for the lacking web page after which suggests returning to the homepage to discover a higher place to go.

The hand-drawn paintings is what actually units the tone, although, with a confused cartoon donkey peering right into a void – as if looking for the lacking web page – to assist the web page’s messaging.

The mixture of the 2 captures Mailchimp’s signature use of playful graphics and coy humor to infuse simplicity with character, which hopefully convinces customers to hit the outstanding “Mailchimp Residence” button and proceed their journey onwards.

6. Left Logic

Left Logic 404Screenshot from Left Logic, February 2024

Designer Remy Sharp and the crew at Left Logic push the artistic boundaries of what’s doable utilizing JavaScript, with their 404 web page working in a manner that engages the person a little bit otherwise.

Web site guests who find yourself navigating to the error web page are handled to a clean pixel-art canvas the place they will present a little bit creativity and draw their very own masterpieces, with submissions from different customers being proven on the precise for inspiration.

This gallery of different person paintings is a covert manner of displaying that the person isn’t alone of their 404 journey, and subtly encourages engagement with the train earlier than circling again to the location’s homepage.

7. Magnt

Magnt 404Screenshot from Magnt, February 2024

When you find yourself on Magnt’s 404 web page, you’re handled to a little bit visible humor inside some clear design.

Relatively than merely stating the error, the model has created a Venn diagram that covers the 2 most important bases for why the person has ended up right here – person error or an internet site challenge.

Both manner, each would lead to touchdown on this daring 404 error message.

This light-hearted method to a 404 web page places a extra human spin on hitting a useless finish, softening the frustration and laying out the accountability.

With the Again dwelling button given prominence inside the design, the web page offers a fast little bit of wit earlier than encouraging customers to circle again to the beginning of their journey.

8. Lego

Lego 404Screenshot from Lego, February 2024

As probably the most artistic family manufacturers, Lego retains it mild with its 404 web page, which performs with the gentle shock of ending up someplace unknown on its web site.

The copy makes use of extra family-friendly language with, “Oh bricks!” somewhat than different selection expletives and follows up with a tongue-in-cheek point out of popping their head again on after the shock of showing on the 404 web page.

The imagery of a barely scared Lego man, Emmet, from the favored Lego motion pictures, works alongside this to create empathy with the person’s expertise and a mutual sense of shock.

This places each events in the same place, so while you’re gently inspired to rapidly transfer again to the security of the homepage, customers really feel they’re aiding themselves and Emmet too.

9. Wendy’s

Wendy's 404Screenshot from Wendy’s, February 2024

When individuals consider Wendy’s, their ideas seemingly land on its signature burgers – the Baconator or Dave’s Double – and the model’s red-haired mascot.

So, for Wendy’s 404 web page, the corporate has whipped up a branded model of the old-school burger-stacking recreation “BurgerTime” that includes Wendy herself.

The web page opens with a basic 404 message earlier than inviting customers to change into gamers and dive into a fast little bit of enjoyable.

As gamers dodge hotdogs and drop quick meals gadgets onto the tray under, they could neglect their frustrations as they’re charmed by the nostalgic gameplay earlier than urgent begin on their web site journey as soon as once more.

10. 9GAG

9gag 404Screenshot from 9GAG, February 2024

Web humor hub 9GAG retains its 404 web page easy but completely on model.

Whereas the copy is saved brief and to the purpose, it’s the background imagery that’s the main target – utilizing a twist on a basic Simpsons GIF to summarize the sensation of seeing a 404 error.

That empathy with the person is prone to get them guffawing and falls proper into 9GAG’s tone of voice candy spot.

Memes act as a communicative shorthand that may flip frustration into enjoyable by shared expertise.

9GAG additionally makes use of this as a chance to nudge customers in direction of its cell expertise as a substitute, so you may scroll to your coronary heart’s content material.

11. OrangeCoat

OrangeCoat 404Screenshot from OrangeCoat, February 2024

As a self-styled “connoisseur net design” firm, Orange Coat breaks the mildew and serves up a flowchart for its 404 web page to redirect a person’s journey.

Addressing the web site viewer as a ‘completely happy web traveler,’ Orange Coat invitations them to reply a sequence of sure or no questions till they arrive on the proper tip to get the person again on observe.

Relatively than merely providing a single possibility of returning to the homepage, Orange Coat sees the person extra as a person, providing a flowchart to information them within the route of the perfect match for his or her wants.

This fashion, customers usually tend to keep on the location to search out what they need somewhat than clicking off and going elsewhere.

12. DashThis

DashThis 404Screenshot from DashThis, February 2024

DashThis focuses on advertising reporting software program, so it has catered its 404 web page to the nerdier facet of its viewers with a basic Lord of the Rings reference disguised inside knowledge visualization.

Whereas the chart recreates Mount Doom and the Eye of Sauron, the textual content contains a play on phrases (404 = Mordor) to make this error web page a little bit extra light-hearted.

Even when this reference goes over a person’s head, there are three hyperlinks proper under to get them again on observe – sending them to the homepage, assist middle, or for a chat with their assist crew.

It is a implausible instance of mixing model function with some irreverent enjoyable and genuinely useful signposting to help a misplaced person.

13. Assist Scout

HelpScout 404Screenshot from HelpScout, February 2024

Assist Scout is all about providing a easy, private, and highly effective platform to assist along with your advertising duties – and its 404 web page is not any exception.

It has personified its model by bringing Scout, a somewhat lovable pup, that can assist you discover an alternative choice inside its web site that can assist you whereas holding the copy heat and inspiring.

With a number of choices out there to help, from discovering out extra about its platform to the chat button nonetheless being clearly seen on the backside, the model additionally engages customers by asking anybody with their very own canine named Scout to submit a photograph.

Whereas area of interest, it’s one thing that makes the model really feel extra genuine and human – a pleasant contact for a 404 web page that might in any other case really feel fairly robotic.

14. World Affiliation of Zoos and Aquariums (WAZA)

WAZA 404Screenshot from WAZA, February 2024

Generally, choosing a way more playful and personable method to melt the touchdown on a 404 web page.

WAZA ditched the same old error message and as a substitute let its animals do the speaking, with a flamboyance of flamingos squawking concerning the lacking webpage.

This extra novel method goals to maintain the person engaged by leveraging related video content material earlier than subtly getting them again on-site to proceed their journey.

The speech bubbles surrounding the flamingos progressively lead you again to a hyperlink directing you again to the primary web site, giving the person a short little bit of brevity earlier than they return to the homepage.

15. BluePath

BluePath 404Screenshot from BluePath, February 2024

Information technique and science may not be the best issues to weave right into a 404 web page, however BluePath has built-in it seamlessly with a artful name to motion included.

The concept that a 404 web page is similar as wandering off of the sitemap is performed with, displaying that you just’re – in some methods – a little bit bit particular to finish up right here by going off the overwhelmed path.

Right here, the model showcases its knowledge prowess with an interactive crime hotspot dashboard and leverage copy that’s a bit extra risque with the pun – “as a result of it’s a criminal offense you haven’t employed us but!”

It is a artistic manner of probably securing leads by a flawed activate its web site and performs into the character of BluePath’s model.

16. Spotify

Spotify 404Screenshot from Spotify, February 2024

As one of many main gamers within the music streaming area, Spotify has a repute to uphold with its 404 error web page to maintain it in keeping with the remainder of its model.

When a person’s observe by the Spotify web site has a record-scratch second, they’re greeted by linework imagery of a turntable coming to a halt whereas the copy performs out an old-school Kayne reference – 808s & Heartbreak being his fourth album title.

The get together doesn’t cease there, although, as Spotify signposts each its FAQs and Neighborhood pages as different areas for customers to search out their groove once more.

If neither of these fits the person, they’re additionally ready to return and replay the earlier web page they have been on to allow them to choose a unique hyperlink to comply with as a substitute.

17. Myriad

Myriad 404Screenshot from Myriad, February 2024

Myriad is a savvy video manufacturing company working out of North Carolina, with a 404 web page that leans proper into its analog roots.

When web site guests tune right into a web page that doesn’t exist, they’ll see a basic SMPTE colour bar check sample and ‘OOPS NO SIGNAL!’ blaring throughout the display in an homage to CRT tv period broadcasts.

It is a nod to the technical difficulties that generally struck in broadcasting, now repurposed for a extra trendy challenge that’s utterly on-brand for Myriad.

The 404 messaging is properly built-in in a manner that looks like a part of the design, with a CTA on the backside to return viewers to common service on the homepage.

18. Fern

Fern 404Screenshot from Fern, February 2024

Fern’s credentials as a design and animation studio imply that individuals seemingly anticipate distinctive experiences on their web site, and its 404 web page doesn’t fall brief.

The scrolling textual content offers eye-catching motion, whereas illustrated visuals and a Clay Davis meme second from The Wire assist convey Fern’s playful model voice and aesthetic.

As a 404 error is normally fairly uncommon, this looks like a peek behind the scenes at Fern’s unfiltered creativity and tone of voice, selecting out parts of enjoyable from an undesirable expertise.

Rounding this out are two fast traces of copy that rapidly get individuals again onto the primary web site to allow them to uncover my playful content material similar to this.

19. Disney

Disney 404Screenshot from Disney, February 2024

One enterprise with immediately recognizable characters is Disney, with its enormous catalog of animated motion pictures to attract upon to make its web site really feel extra vibrant and attention-grabbing.

For its 404 web page, Disney brings out Monsters Inc.’s most important character, Mike, to create a little bit of empathy and share within the person’s shock at discovering a lacking web page.

The copy is to the purpose and references a serious plot level from the film – the doorways used for scaring – which is a pleasant deal with for Disney followers who’re within the learn about this.

It then circles again to carry customers again to the homepage to allow them to discover different parts and presumably meet different fan-favorite characters across the web site.

20. Figma

Figma 404Screenshot from Figma, February 2024

At first look, Figma’s 404 web page appears deceptively plain – simply black Helvetica textual content on a white background that succinctly conveys the error.

Nonetheless, the small blue dots on the 404 numbering invite customers to fiddle with the form of those numbers.

This refined interactivity performs a couple of features – it reveals off the convenience of Figma’s options, permits customers to take out a little bit of frustration by warping the numbers, and retains the design clear. Therefore, it’s clear that the colourful dwelling button is the most suitable choice to choose.

21. Harmless Drinks

The Best 404 Pages: 40 Examples You Need To See

The Best 404 Pages: 40 Examples You Need To See

Innocent Drinks 404Screenshot from Harmless Drinks, February 2024

Everybody makes errors. It’s one thing all of us need to come clean with from time to time, and a 404 web page looks like a great place to take accountability in your personal.

That’s precisely what Harmless Drinks has completed with its 404 web page, offering a fast congratulations to the person for locating the web page – after which taking accountability for the error.

It then doubles down with some enjoyable, light-hearted content material that takes web site viewers on a brief tour of the model’s earlier missteps.

By doing this, it kinds a bonding second with the person and the 404 web page not looks like a damaging expertise.

Plus, the daring crimson menu bar responsively follows the person’s scrolling down the web page, able to take them elsewhere on the location as soon as they’ve completed having fun with Harmless’s earlier little errors.

22. Gymbox

Gymbox 404Screenshot from Gymbox, February 2024

Generally, you need to convey to customers that the 404 web page is unquestionably the flawed place and get them elsewhere quick.

Gymbox, a London-based fitness center chain, has taken this concept and run with it.

Its 404 error message goes a step additional than others, informing customers that they’re ‘within the flawed place,’ whereas a GIF of John Travolta from “Good” gyrating in a fitness center class of his personal performs within the background.

This looks like an instrument for each shock comedy and gentle discomfort, strategically redirecting customers to anyplace else on the web site with the navigation bar standing out clearly on the prime of the web page – away from the GIF content material.

23. Jamba Juice

Jamba Juice 404Screenshot from Jamba Juice, February 2024

Widespread juice model Jamba Juice has taken a finest follow method to its 404 web page, holding issues to the purpose with only a splash of branding to make the web page really feel proper at dwelling on its web site.

The center message delivers the important thing info in a extra Jamba-oriented manner, whereas the copy above offers a extra stative description of what it means, and the imagery to the facet reinforces this level.

Beneath, Jamba has supplied a mix of choices that ought to cowl the vast majority of person wants: a homepage hyperlink, menu possibility, and “discover your Jamba,” so you may uncover your closest Jamba location to seize your subsequent juice repair.

Whereas this web page doesn’t do something fancy or surprising, it delivers on the important thing person expertise to make sure the corporate has completed the whole lot it could actually to reply a person’s wants earlier than they click on away.

24. Kinsta

Kinsta 404Screenshot from Kinsta, February 2024

Cloud-based WordPress internet hosting web site Kinsta takes a function-over-form method to its 404 web page, prioritizing being helpful over flashy visuals or novelty elements.

Web site guests who land right here will probably be greeted by some sensible copy that explains why they’ve ended up right here and affords a couple of hyperlinks to get them again to the place they could need to be.

What’s even higher is that under this message is a set of lately printed sources that is likely to be of curiosity to the person, giving them a variety of jumping-off factors for getting again into the web site and discovering beneficial content material elsewhere.

25. Carwow

Carwow 404Screenshot from Carwow, February 2024

Creating an interactive 404 web page could be tough by way of holding it related to your product providing.

CarWow has managed to implement this flawlessly with an attractive and easy racing recreation with a ramping problem degree.

While you (inevitably) crash and burn, the sport really directs you to discover a new automobile in actual life to exchange your fictional one which’s simply gone up in flames.

Plus, for individuals who aren’t notably concerned about setting a brand new excessive rating, there’s some very clear textual content beneath with hyperlinks each to the Automobile Chooser and the homepage to reply some clear person wants and get them again on their manner by the web site.

26. Wayside Studio

Wayside Studio 404Screenshot from Wayside Studio, February 2024

Wayside is an progressive design and analysis follow that tries to do issues a little bit otherwise to bolster the connection between individuals and their communities.

The model’s manner of doing issues is a bit outdoors of the norm, however not only for the sake of it – and the identical goes for its 404 web page.

Upon touchdown, its assertion inexperienced coloring is on full show with clear error message textual content – however the huge distinction is your mouse cursor. A tragic robotic follows your actions across the web page completely, indicating that this web page is a useless finish.

This reinforces the very clear error message on the display, with the robotic solely leaving you alone while you return to the navigation bar to choose an alternative choice.

27. Pierre-Louis

Pierre-LouisScreenshot from Pierre-Louis, February 2024

Pierre-Louis Labonne is a pleasant artistic freelancer with an internet site that basically reveals off his expertise with a variety of brilliantly designed digital devices and widgets.

His 404 web page is not any exception, with a digital machine that pops as much as let you know, “Oops, the web page you’re searching for isn’t discovered.” Whereas this looks like a reasonably commonplace message at first, the crank that sits beneath entices customers to dig additional.

Upon turning it, the textual content strikes and is shifted by two puzzle items coming collectively to learn “404.”

It’s a holistically branded bundle the place even the error message is bespoke to Labonne, with a giant and daring ‘Go Residence’ button on the prime so you may get again to acquainted floor.

28. Purple Bull

Red Bull 404Screenshot from Purple Bull, February 2024

Excessive vitality and visually beautiful content material make up Purple Bull’s bread and butter in the case of its model.

From its promoting to its common high-octane occasions, Purple Bull’s web site is rarely in need of attention-grabbing parts to have interaction with. So, for its 404 web page, Purple Bull leverages this wealth of fascinating branded content material and locations it entrance and middle.

This fashion, customers who find yourself listed below are clearly knowledgeable that the web page is lacking whereas serving up a well-edited video of its most up-to-date occasion to carry their consideration.

If web site guests get pleasure from this video, they is likely to be inclined to click on the Gimme extra! button under, which takes them by to Purple Bull’s Uncover web page to restart their journey with renewed vitality.

29. Tumblr

The Best 404 Pages: 40 Examples You Need To See

Tumblr 404Screenshot from Tumblr, February 2024

Tumblr has gone by many iterations over nearly twenty years on the web, with its 404 web page being a terrific instance of learn how to maintain individuals and serve their wants in a one-two punch.

If customers handle to hit the 404 web page, they’re handled to a randomly chosen psychedelic background clip whereas the textual content offers a playful snippet of character.

Whereas informing web site guests that nothing exists right here, it performs with conference to congratulate these looking for the error web page.

What’s extra is that after three to 4 seconds, the 404 web page robotically redirects customers to their trending web page, to allow them to proceed on their journey after a short pause within the 404 void without having to raise a finger.

30. Traders

Investors 404Screenshot from Traders, February 2024

There are many causes a 404 web page would possibly seem for a person, however it may be tough to elucidate or cowl all of the bases with one single web page.

So, generally it’s simpler to fall again on tried-and-true excuses – just like the Traders basic, “The canine ate our web page.”

It’s a really tongue-in-cheek method with a suitably cute image of a canine holding a web page from the web site, and it does encourage a degree of forgiveness.

This contact of character and wit makes a considerably technical aspect of web site administration extra simple by omitting the jargon of what triggered the 404 and easily providing a foolish excuse as a substitute.

What helps tie this collectively is the search bar sitting beneath to assist get web site guests again to the place they could need to be with solely a short interruption.

31. Important Hazard

Critical Danger 404Screenshot from Important Hazard, February 2024

As a non-profit that unites designers to be able to assist endangered wildlife charities, Important Hazard could be very purpose-driven and comparatively severe inside its narrative.

As a result of its core content material comes with a extra editorial and thought of lens, its 404 web page cuts by utilizing simply three letters – “Huh?”

The web page retains the thematic red-on-red to nonetheless convey the sense of hazard and urgency, however then instantly seeks to get individuals again to the highest of the narrative utilizing the textual content beneath or reorienting them with the hyperlinks within the prime left.

Whereas not a transparent 404 web page at first look, it performs its operate elegantly and grabs a person’s consideration with a no-nonsense method.

32. Superlist

Superlist 404

Superlist 404

The Best 404 Pages: 40 Examples You Need To SeeScreenshots from Superlist, February 2024

Superlist is one other model that makes full use of GIF content material to convey the emotions related to a 404 web page.

Facilitated by an integration with Giphy, the web page rotates by a preset listing of GIFs – from Moss in The IT Crowd to a dust bike rider hitting the filth – to get throughout the sensation of issues going a little bit bit flawed.

This retains the content material recent whereas nonetheless setting limitations on what GIFs can seem on the web page, simply in case a person occurs to land on the 404 web page repeatedly.

By doing so, the web page pokes enjoyable at Superlist for having an issue and encourages customers to see the lighter facet.

And as soon as a person has had their bite-sized little bit of enjoyable, they will hit the button within the middle of their screens to return to the homepage and get their journey again in form.

33. Wizarding World

Wizarding World 404Screenshots from Wizarding World, February 2024

Likelihood is, in case you’re looking out by the Wizarding World web site, you’re fairly conversant in Harry Potter and its iconic moments.

The location clearly is aware of its viewers, because it conjures up a key second from The Chamber of Secrets and techniques to reflect a blunder inside its 404 web page.

Harry mispronounces his vacation spot whereas utilizing Floo Powder – a substance used to teleport wizards and witches over lengthy distances. So it is sensible that Wizarding World would use this second when their customers seem someplace surprising.

Channeling relatable moments like this from the supply materials can really feel like an Easter egg for customers, giving them a stunning second of enjoyment that brings them a little bit nearer to the model.

34. Thomas Bosc

Thomas Bosc 404Screenshots from Thomas Bosc, February 2024

For a private portfolio, it’s necessary to get throughout each your experience and character fairly rapidly to be able to make an impression.

Thomas Bosc, a gifted net developer, and designer, showcases each inside his 404 error web page, main with an image of his youthful self in a magician outfit mysteriously sitting on the middle of the web page.

As a result of it’s the one interactive function, you’re naturally drawn to click on on it.

While you do, he takes to his broom and zooms off to connect to your cursor – leaving solely a “404” message behind in his wake. It’s a little bit little bit of magic that shows Thomas’ expertise and mischief, which is sure to face out from others inside his business.

35. Dribbble

Dribble 404Screenshot from Dribble, February 2024

Being the hub for artistic inspiration that it’s, Dribble takes the chance introduced by a 404 error and turns it into one more manner for a person to search out the content material they could possibly be searching for.

When web site guests land right here, they’re introduced with the everyday error message – together with a software for locating additional inspiration that matches a selected colour hex code.

This works in the same method to the colour filter on their most important inspiration web page however with a extra visible focus. Customers can alter the 404 textual content colour utilizing the slider under, which then generates corresponding works you could click on on to study extra about.

So, in some methods, Dribbble’s 404 web page continues to be a helpful a part of a person’s journey, even when they find yourself there accidentally.

36. Ecosia

Ecosia 404Screenshot from Ecosia, February 2024

Ecosia is finest referred to as an eco-friendly search engine, focusing its efforts on reversing deforestation and sustaining CO₂ damaging operations.

With such a dedication to the good outdoor and our planet, it is sensible that Ecosia’s 404 web page would additionally deal with its tree-planting efforts.

If customers handle to hit the 404 web page, they’re handled to a somewhat stunning shot of a rainforest overlooking a river with the message “Misplaced within the woods?” – taking part in with the model’s function in a manner that feels genuine to it.

This fashion, its 404 web page ties again into Ecosia’s wider model and feels extra like a thought-about expertise for anybody who finds themselves right here.

37. Discord

Discord 404Screenshot from Discord, February 2024

Discord’s huge focus is on neighborhood, bringing collectively mates and larger teams on-line who play or discuss collectively.

This sense of belonging and connection flows by the broader Discord web site expertise, with its 404 web page being one more charming instance of placing your model entrance and middle.

Discord’s 404 web page is akin to discovering a secret meals vendor overseas, with copy that’s paying homage to this expertise.

Whereas heat and alluring, it leads you to some helpful hyperlinks disguised as “studying materials” to get pleasure from when you slurp on a bowl of digital noodles.

This irreverent whimsy makes the error web page really feel like much less of an error and extra of a secret space {that a} person has found, which nonetheless serves to reply a person’s wants with signposted hyperlinks.

38. Enterprise Informal Copywriting

Business Casual Copywriting 404Screenshot from Enterprise Informal Copywriting, February 2024

Calgary-based conversion copywriter Joel Klettke thinks phrases are boring – however copy could be nice.

A author with a transparent, artistic creativeness, Joel has reworked his 404 web page into one thing extra like a madlibs-style journey.

It even does away with the 404 code and easily refers to it as a useless web page – therefore the zombified styling of the content material.

By filling in a couple of clean fields, customers are handled to customized content material within the type of a zombie brief story, which facilities across the concept of 404 pages – with a twist of an ending to spherical all of it off.

Whereas the web page itself could not explicitly nudge web site guests again to the homepage, it does showcase a few of Joel’s abilities and presumably encourage them to shuffle throughout to different areas of his web site.

39. Gamespot

Gamespot 404Screenshot from Gamespot, January 2024

Gamespot has been a scorching matter for numerous years now after changing into a inventory market sensation, and its 404 web page is but one more reason to be speaking about it.

As a gaming-centric enterprise, it is sensible that its 404 error can be centered round a mini-game for customers to dive into.

With a randomly generated dungeon, customers change into gamers exploring an infinite dungeon stuffed with attention-grabbing treasures to uncover.

As soon as web site guests have grabbed their fill, the hyperlinks to elsewhere on Gamestop’s web site are clearly marked in crimson to assist adventuring customers discover their method to what they have been actually looking for earlier than stumbling throughout the 404 dungeon.

40. The-Artery

The-Artery 404Screenshot from The-Artery, January 2024

The-Artery takes its creativity critically, having produced some wonderful visuals for manufacturers in addition to TV and movie. Its web site is filled with beautiful 2D and 3D designs, interweaving its experience inside each side of its web site content material with out being too overt about it.

Inside its 404 error web page, varied pictures from the core pages are pulled collectively to provide customers who’ve disappeared into the void a style of The-Artery’s abilities within the hopes of engaging them again to the homepage.

The copy even frames this nearly because the act of a caring determine guiding a misplaced person again dwelling to security, so customers are much less inclined to panic and go away.


There’s a couple of method to create a 404 web page, and every one on this listing performs a operate that feels proper for the model.

Even higher, every web page feels prefer it has been thought-about as a part of the broader person journey and crafted in ways in which reply completely different person’s wants to be able to maintain them on-site.

You too can see widespread tendencies inside parts throughout a number of 404 pages:

Signposting clear hyperlinks to different helpful areas of the web site.
Utilizing humor to entertain customers to be able to overcome momentary frustrations.
Placing branded parts on the web page so it looks like a part of the core expertise.
Including in interactive parts so customers interact in novel methods.
Holding the copy heat and pleasant so customers don’t panic that they’ve misstepped.
Including in messaging that feels sympathetic to the person’s expertise, like shock.

By constructing your individual 404 web page round a few of these key factors, you may assist to make sure customers have a terrific expertise in your web site – even when they find yourself someplace they’re not speculated to be.

Extra sources: 

Featured Picture: tanahairstudio/Shutterstock


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