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Right here’s our record of the 22 greatest ecommerce advertising and marketing instruments. And the totally different advertising and marketing actions they fall beneath.
Whether or not you’re a startup or a longtime model, leveraging these instruments successfully can develop your on-line presence, drive site visitors, and increase gross sales.
Let’s bounce in.
1. Search Engine Optimization
Search engine marketing (search engine optimisation) entails improving your website to extend its visibility in search outcomes and drive natural (unpaid) site visitors. And it’s important for ecommerce success given the significance of product pages.
Utilizing the precise search engine optimisation instruments helps you perceive buyer search habits, optimize your website for increased rankings (the place your pages seem in search outcomes), and drive focused site visitors that’s extra prone to convert.
Amongst different issues.
Right here’s how sure instruments may also help you with ecommerce search engine optimisation:
Key phrase analysis: Uncover phrases your potential prospects are looking for. So you possibly can incorporate these phrases into your content material and tailor it to fulfill your viewers’s wants. On-page optimization: Make certain your product and different pages are totally optimized for each engines like google and customers Technical search engine optimisation: Discover and repair technical website points that may very well be hurting your website’s efficiency in search Competitor evaluation: Control your competitors to remain one step forward within the rankings Efficiency monitoring: Monitor your website’s search efficiency and make data-driven selections to enhance it
By leveraging search engine optimisation instruments, you’re not simply guessing about what works. You’re utilizing information and making use of confirmed methods that may result in measurable outcomes.
search engine optimisation Instruments
Listed here are a number of the greatest search engine optimisation instruments:
Semrush search engine optimisation Toolkit
Semrush’s search engine optimisation Toolkit covers 5 areas of search engine optimisation and supplies entry to the biggest key phrase database and most correct search volumes available on the market. Which is efficacious for ecommerce manufacturers with product pages that may be optimized.
With 20+ search engine optimisation instruments, Semrush goes past fundamental search engine optimisation duties that can assist you perceive the aggressive panorama, optimize your web site, and construct a strong on-line presence.
For instance, the Key phrase Magic Device lets you uncover the phrases your target market is coming into into engines like google. And permits you to apply quite a few filters and analyze associated metrics.
Whether or not you’re a solopreneur or a bigger ecommerce model, Semrush’s search engine optimisation instruments aid you develop what you are promoting.
Advantages and Options Uncover the very best key phrases to focus on in your ecommerce website Establish and repair points together with your web site that will stop it from showing prominently in search Acquire strategic insights by analyzing your rivals’ on-line presence Discover alternatives to achieve backlinks (hyperlinks from different websites that time to your website) and strengthen your backlink profile Craft content material that resonates together with your viewers and ranks wellPricing
Semrush provides a without end free plan with some limitations. And three subscription plans:
Professional: Supreme for novices and small groups at $108.33/month paid yearly Guru: Tailor-made for companies and mid-size companies at $208.33/month paid yearly Enterprise: Greatest suited to giant companies and enterprises at $416.66/month paid annuallyGoogle Search Console
Google Search Console (GSC) is a vital software for ecommerce entrepreneurs seeking to increase their website’s efficiency in Google search outcomes.
It helps you monitor, keep, and troubleshoot your website’s presence in search.
And Google Search Console supplies direct insights from Google itself. Which makes it an authoritative supply for enhancing your search engine optimisation.
Advantages and Options See the precise queries that convey customers to your website Analyze your website’s impressions, clicks, and positions in Google Search outcomes Submit sitemaps (information that specify your vital pages) and particular person URLs to Google for crawling and indexing (discovering your pages and storing them in a database) Obtain e-mail alerts for points detected by Google Get detailed details about points stopping your pages from being listed
To nail down the fundamentals of GSC, learn our Google Search Console information.
Pricing
Google Search Console is free, making it an accessible software for ecommerce companies of all sizes.
Join GSC to Semrush to investigate all of your website’s information in a single software.
Google PageSpeed Insights
Google PageSpeed Insights measures how briskly a web page in your web site masses. And highlights areas for enchancment.
Google PageSpeed Insights additionally helps you determine particular points that may very well be slowing down your website. So you possibly can create a extra environment friendly on-line procuring expertise.
Advantages and Options Obtain a rating out of 100 that benchmarks your web page’s efficiency Get particular ideas for enhancing load instances like optimizing pictures and minifying (lowering the dimensions of) CSS Perceive how real-world customers expertise your website with Core Net Vitals metrics Analyze web page efficiency throughout units to make sure a seamless person expertise for everybody
To study extra in regards to the software, try our Google PageSpeed Insights information.
Pricing
Google PageSpeed Insights is free.
Google Developments
Google Developments permits customers to gauge curiosity in particular search phrases over time.
Leveraging Google Developments may give your ecommerce model a aggressive edge by revealing shifts in shopper pursuits. And serving to you notice rising traits.
You may then combine these insights into your search engine optimisation technique. And create extra focused campaigns that resonate together with your viewers and drive site visitors to your website.
Advantages and Options Entry up-to-date data on what’s trending globally or inside particular areas Examine the curiosity in numerous phrases to determine potential market alternatives Observe seasonal traits to optimize your advertising and marketing campaigns on the proper time Uncover related phrases to encourage content material creation and product improvement
To discover ways to use this information, try our Google Developments information.
Pricing
Google Developments is free to make use of.
Social media advertising and marketing makes use of social content material to amplify your ecommerce model’s attain and engagement. It will probably additionally affect gross sales and buyer loyalty.
However social media advertising and marketing is about extra than simply sharing content material. It is about connecting together with your viewers and driving enterprise outcomes.
The appropriate social media instruments make this simpler as a result of you possibly can:
Plan and schedule your posts for optimum instances Observe engagement and analyze efficiency Have interaction with prospects immediately, present assist, and foster a loyal group Create and handle advertisements that attain your particular viewers Establish and accomplice with influencers who can authentically promote your merchandise
Social Media Advertising and marketing Instruments
These social media instruments may also help you attain new audiences, interact together with your group, increase gross sales, and extra.
Semrush Social Media Toolkit
Semrush Social is an all-in-one app designed to raise your model’s social media presence.
It supplies instruments to effectively handle a number of accounts, monitor efficiency, and adapt methods based mostly on complete analytics.
Semrush Social provides a streamlined strategy to managing social media. So you possibly can dedicate extra consideration to rising your ecommerce retailer.
Advantages and Options Schedule and publish content material throughout a number of social platforms Monitor rivals’ social methods and efficiency Analyze interactions to enhance viewers engagement Obtain detailed experiences in your social media campaigns Reply to messages throughout accounts from a centralized inboxPricing
Semrush Social provides a seven-day free trial. After that, it prices $29.99/month.
Meta Advertisements Supervisor
Meta Advertisements Supervisor is a platform for working advertisements throughout Fb, Messenger, Instagram, and Viewers Community (a set of accomplice apps).
It helps you to create and handle your campaigns in a single place. And makes it straightforward to judge efficiency.
It’s also possible to select from totally different goals relying on what you wish to obtain. Like driving leads or getting extra paid site visitors to pages which can be prone to generate gross sales.
Advantages and Options Arrange and run campaigns throughout a number of platforms See how a lot viewers overlap you could have amongst campaigns Use detailed focusing on choices to achieve extremely particular audiences Analyze efficiency to search out out what works and what doesn’t Leverage retargeting campaigns (serving advertisements to individuals who’ve interacted together with your website or social presence) to re-engage prospects Pricing
Meta Advertisements Supervisor itself is free to make use of. However your promoting prices will depend upon the budgets you set, what number of campaigns you’re working, and so on.
Hootsuite
Hootsuite is a social media administration platform that can be utilized for each natural and paid social.
It helps you to consolidate social media duties, schedule posts, analyze efficiency, and have interaction throughout varied platforms.
Hootsuite permits you to keep an lively on-line presence with out devoting an excessive amount of time to it, making it a helpful sort of ecommerce advertising and marketing software program.
Advantages and Options Handle and schedule posts in your social media profiles in a single place Observe your efficiency and achieve insights to enhance your social media technique Entry content material ideas based mostly in your business and pursuits Assign duties, approve content material, and handle your workforce’s workflowPricing
Hootsuite’s pricing begins at $99/month paid yearly for the Skilled plan, which incorporates one person and 10 social accounts. The Workforce plan is $249/month paid yearly for 3 customers and 20 social accounts. Enterprise pricing varies relying on the corporate’s wants.
3. Content material Advertising and marketing
Within the crowded on-line area, content material solely makes a distinction if folks see it.
However carried out proper, content material advertising and marketing helps ecommerce companies like yours create and distribute content material that captures consideration, educates consumers, and drives gross sales.
And with the precise instruments, you possibly can:
Streamline the manufacturing of high-quality content material that speaks on to your viewers’s wants and pursuits Mix search engine optimisation greatest practices into your content material to make it extra discoverable Use totally different distribution channels to get your content material in entrance of the precise eyes Perceive how your content material performs, so you possibly can see what works and make changes if wanted
Content material Advertising and marketing Instruments
Listed here are a couple of content material advertising and marketing instruments which can be particularly useful within the ecommerce area.
Semrush Subject Analysis
Semrush’s Subject Analysis is a software that helps you generate tons of concepts for high-performing content material.
Enter a broad subject into the search bar, and the software will present playing cards with associated subtopics.
Click on “Present extra” on any card, and the software shows fashionable headlines, questions, and associated searches for the subtopic.
Like this:
Subject Analysis helps you keep forward of the curve by figuring out content material gaps and subjects which can be quickly turning into fashionable.
Advantages and Options Get an inventory of contemporary and fashionable subjects associated to your area of interest Generate concepts for weblog posts, social media, and different content material codecs Discover out what questions your viewers is asking to tailor your content material accordingly Consider headlines for inspiration on crafting your individual that appeal to clicks and sharesPricing
Subject Analysis is included within the Semrush suite, with restricted searches without spending a dime customers and people on a Professional plan ($108.33/month paid yearly). Guru ($208.33/month paid yearly) and Enterprise ($416.66/month paid yearly) customers have limitless searches.
ContentShake AI
ContentShake AI is a content material advertising and marketing software that makes use of AI to streamline the content material improvement course of.
It helps craft each web site and social media content material. And ensures every bit meant in your website is optimized for engines like google to extend the chance of rating increased and attracting extra site visitors.
The app even helps you to publish content material on to your WordPress website.
Advantages and Options Get quite a few subject concepts particular to what you are promoting Obtain structured outlines to information your content material creation Prime your content material for search engine success Seamlessly share and publish your content material Generate social media posts based mostly on a couple of easy promptsPricing
ContentShake AI provides a free and paid plan.
The free model consists of three articles monthly, three subjects per week, and 30 AI options monthly.
The paid plan prices $60/month and consists of limitless articles, 5 subjects per week, and limitless AI options.
ChatGPT
ChatGPT is an AI software designed to simulate human-like dialog and may create content material based mostly on prompts. To assist ecommerce companies streamline customer support, content material creation, and extra.
ChatGPT is constructed on a complicated language mannequin that may perceive and generate language. Which implies it will probably assist keep a constant model voice, present prompt responses to buyer inquiries, and scale as what you are promoting grows.
Simply know that the writing it generates isn’t excellent. And that it ought to nonetheless undergo the modifying processes you employ for every other content material.
Advantages and Options Get conversational responses to your inputs Combine it together with your current buyer relationship administration (CRM) and content material administration system (CMS) platforms Obtain responses in quite a few languages, which is useful in the event you’re a world model Summarize prolonged content material to create shorter speaking factors Verify code to determine errorsPricing
ChatGPT usually operates on a freemium mannequin.
Fundamental options are free. However superior options like integration capabilities and analytics can be found on a subscription foundation—pricing begins at $20 monthly.
4. Buyer Relationship Administration
Creating customized buyer experiences is essential in ecommerce for constructing belief, driving gross sales, and enhancing retention.
CRM instruments provide the energy to deal with each buyer like they’re your solely buyer.
You need to use CRM instruments to:
Observe all buyer interactions in a single place to get a 360-degree view of your buyer journey Break down your viewers into focused teams for extra customized advertising and marketing campaigns Automate routine duties like emails and notifications, so you possibly can focus in your prospects Make buyer data simply accessible to supply well timed and efficient assist Predict future purchases and create loyalty packages based mostly on information
CRM Instruments
Listed here are a couple of of probably the most highly effective and easy-to-use CRMs ecommerce companies ought to take into account:
Zendesk Promote
Zendesk Promote is a CRM designed to streamline buyer interactions and supply an entire view of your gross sales pipeline.
Picture Supply: Zendesk
Zendesk’s CRM lets you join with prospects throughout channels like e-mail, chat, and telephone multi functional place. Which improves the ecommerce procuring expertise.
It’s also possible to arrange triggers to automate duties. And it connects seamlessly with Zendesk’s buyer assist platform.
Advantages and Options See all buyer interactions in a single place Acquire insights into buyer satisfaction Use automation to extend productiveness Forecast future gross sales and income to tell your strategyPricing
There’s a free trial to check out the options. After that, Zendesk’s CRM pricing begins at $19/month per person for fundamental plans.
And the worth scales with the variety of customers and the extent of options required.
Zoho CRM
Zoho CRM is thought for being user-friendly and extremely fast to implement. Which is essential for ecommerce companies that want to start out managing buyer interactions sooner slightly than later.
Picture Supply: Zoho
It helps companies automate lots of their gross sales processes. And integrates with greater than 800 apps.
Zoho CRM additionally supplies detailed analytics to supply insights into buyer behaviors and preferences.
Advantages and Options Manage your leads and contacts to trace gross sales and advertising and marketing actions Create customized workflows to automate enterprise processes Acquire insights from superior reporting options to make data-driven selections Have interaction with prospects throughout channels like e-mail, social media, and reside chatPricing
Zoho CRM provides 4 pricing tiers to suit totally different enterprise wants.
There’s a free plan with fundamental CRM performance. And the Commonplace plan begins at $14/month per person (billed yearly) and consists of extra options.
Salesforce
Salesforce is a well known CRM that’s fashionable amongst giant enterprises. Nevertheless it’s additionally appropriate for smaller groups.
It supplies an entire view of every buyer to assist companies perceive their wants and historical past. Which is essential in ecommerce.
Picture Supply: Salesforce
Salesforce automates repetitive duties, so groups can concentrate on extra vital features of buyer care and gross sales.
Advantages and Options See consolidated buyer information throughout touchpoints Leverage AI to foretell buyer wants and behaviors Have interaction with prospects on their most popular platforms Entry hundreds of apps within the AppExchangePricing
Salesforce provides a spread of pricing choices tailor-made to what you are promoting’s wants.
The Starter Suite prices $25/month per person (billed month-to-month or yearly).
5. E-mail Advertising and marketing
E-mail advertising and marketing is nice for nurturing leads and driving repeat gross sales. Which means it tends to generate a better return on funding (ROI) than different channels.
And with the precise e-mail advertising and marketing instruments, you possibly can:
Categorize your subscribers based mostly on their behaviors and preferences for focused campaigns Tailor your messages to every recipient to extend relevance and engagement Arrange automated e-mail sequences that information your prospects by means of the shopping for journey Experiment with totally different codecs, messaging, and so on. to search out what works greatest in your viewers Measure open charges, click-through charges, and conversions to refine your technique
E-mail Advertising and marketing Platforms
Listed here are a couple of e-mail advertising and marketing platforms may also help you create partaking campaigns:
Mailchimp
Mailchimp is an e-mail advertising and marketing and automation platform designed to assist companies create, ship, and analyze e-mail campaigns.
It’s a good selection for ecommerce companies as a result of it simplifies transactional emails like order confirmations. And integrates with fashionable ecommerce web site builders and apps.
Mailchimp additionally has AI options to personalize content material, phase your viewers, and get suggestions to enhance efficiency.
Advantages and Options Create professional-looking emails with out prior expertise Arrange automated campaigns that ship based mostly on buyer behaviors Tailor messages with superior segmentation choices to focus on prospects based mostly on their preferences Acquire insights into marketing campaign efficiency with detailed experiences to make data-driven selections Seamlessly join with fashionable ecommerce platforms and servicesPricing
Mailchimp provides a free trial and totally different pricing plans for varied enterprise sizes and wishes. Paid plans begin at $13/month and go all the way in which as much as over $350/month.
Sender
Sender is an e-mail advertising and marketing software recognized for its easy strategy to designing and sending e-mail campaigns.
The platform provides a variety of pre-made automation workflows that are perfect for ecommerce. Like welcome messages and deserted cart emails.
Sender could be very user-friendly. Enabling ecommerce companies of all sizes to shortly create efficient emails while not having technical expertise.
Advantages and Options Automate e-mail sequences to take care of constant communication together with your viewers Create focused campaigns with superior segmentation choices Observe your campaigns’ success with detailed experiences that embrace click on maps and viewers progress metrics Simply add merchandise to your emails with Product WizardPricing
Sender has three paid plans, beginning at $15.83/month (paid yearly). And a without end free plan for as much as 2,500 subscribers.
6. Viewers Analysis
Viewers analysis sheds mild on who your prospects are, what they need, and the way they behave on-line.
And that may aid you make knowledgeable selections about what’s going to resonate with them and drive enterprise progress.
The appropriate viewers analysis instruments may also help you:
Acquire deep insights into buyer preferences and behaviors to tailor your advertising and marketing efforts Keep forward of the curve by figuring out rising traits and adapting shortly Uncover new segments you may attain Use suggestions to tell future product enhancements or new choices Refine your advertising and marketing campaigns based mostly on actual information to maximise engagement and ROI
Viewers Analysis Instruments
Listed here are a number of the best viewers analysis instruments on the market:
Semrush .Developments
Semrush .Developments is a set of market evaluation instruments that gives companies with an prompt overview of digital traits throughout web sites, industries, and markets.
It’s nice for ecommerce manufacturers in search of to navigate the aggressive panorama based mostly on information.
Advantages and Options Visitors Analytics: Provides an entire efficiency overview for any web site. Which might reveal key pages and supply viewers habits insights.
Market Explorer: Offers an prompt market overview with the highest gamers and progress traits. And divulges market share data.
EyeOn: Routinely tracks rivals’ actions like content material adjustments and promotional shifts. And delivers these insights on to your inbox.
One2Target: Provides in-depth viewers insights to outline segments and enhance your focusing on
Pricing
Semrush .Developments is free to try to accessible as an add-on to any paid Semrush subscription for $200/month per person.
Survey Monkey
SurveyMonkey is an viewers analysis software that permits you to ballot your present prospects or goal markets.
You may create surveys your self or begin from an current template.
The software supplies entry to a panel of respondents from all over the world. Which is beneficial for ecommerce manufacturers that don’t have time to create their very own analysis packages.
Advantages and Options Create limitless surveys with ease Analyze survey outcomes with superior instruments and export options Use shared entry to surveys and outcomes to collaborate together with your workforce Textual content ideas to see whether or not your new concepts resonate with audiencesPricing
Survey Monkey provides a number of plans to go well with totally different wants. From a fundamental, free plan to a premier plan for giant groups.
7. Conversion Fee Optimization
Conversion charge optimization (CRO) is the artwork and science of getting extra out of your current site visitors. Which means it’s all about persuading extra guests to take motion.
By utilizing CRO instruments, ecommerce companies can systematically enhance their web sites to extend the proportion of tourists who full a desired motion—be it making a purchase order, signing up for a publication, or finishing one other aim.
Right here’s how you should utilize CRO instruments to rework your ecommerce website:
A/B take a look at totally different variations of your webpages to see which parts result in increased conversion charges Gather and analyze person suggestions to know obstacles to conversion which you can handle See the place customers click on, transfer, and scroll in your website by means of heatmaps Establish the place potential prospects drop off within the shopping for course of Observe key metrics like bounce charge (the portion of customers who go away with out partaking), exit pages, and conversion paths to fine-tune your person expertise
CRO Instruments
Listed here are some good CRO instruments to contemplate:
Optimizely
Optimizely is a digital expertise platform that lets web sites of every kind (together with ecommerce ones) take a look at totally different parts to see what results in extra conversions.
Picture Supply: Optimizely
It permits for real-time insights and changes. To make sure your advertising and marketing efforts resonate together with your target market and drive conversions.
Advantages and Options Use behavioral focusing on to craft experiences that talk on to person habits Execute and handle experiments with precision Check a number of variables at a time to search out the best-performing combos Use shared workspaces to collaborate with othersPricing
Optimizely provides personalized pricing tailor-made to your particular wants. So that you pay for what you want.
VWO
VWO is an CRO software designed to assist companies enhance gross sales by testing and analyzing totally different website options.
It helps you to kind hypotheses, run A/B and multivariate exams, and create customized widgets. After which supplies analytics that can assist you perceive how adjustments impression customer actions.
VWO is an effective choice for ecommerce companies seeking to optimize their web sites with a single software.
Advantages and Options A/B, break up URL, and multivariate take a look at totally different variations of your webpages to find what works greatest Customise person experiences based mostly on their behaviors Leverage geo-targeting and segmentation to tailor content material Seamlessly join with different instruments in your advertising and marketing stackPricing
VWO provides a tiered pricing construction to accommodate companies of all sizes. There’s a free plan, in addition to Progress, Professional, and Enterprise choices.
8. Analytics & Reporting
Analyzing efficiency information helps ecommerce companies make knowledgeable selections.
It’s about accumulating information. Nevertheless it’s additionally about gaining actionable insights that may result in elevated effectivity, increased conversion charges, and (in the end) better profitability.
Right here’s how analytics and reporting instruments can profit your ecommerce enterprise:
Perceive the place your guests come from and what they do in your website Measure how successfully your pages and campaigns flip guests into prospects Uncover patterns in how prospects work together together with your website to tailor experiences and enhance satisfaction Pinpoint which advertising and marketing efforts are producing earnings to focus your investments correctly Make agile selections with well timed information in your ecommerce actions
Analytics & Reporting Instruments
Try these analytics and reporting instruments:
Google Analytics
Google Analytics is a free analytics platform for monitoring your website’s site visitors and efficiency.
Google Analytics exhibits you who visits your website, the place they arrive from, and what they do as soon as they’re there.
It comes with current experiences which you can customise with extra metrics. However you may also create your individual from scratch to fulfill your actual wants.
And it really works properly with many ecommerce platforms, making it straightforward to get insights.
Advantages and Options Use Google’s machine studying fashions to forecast future buyer actions Monitor person exercise because it occurs Perceive how totally different advertising and marketing channels contribute to attracting customers Observe how advertising and marketing efforts translate into conversions to get a transparent image of ROI Analyze income streams to maximise profitability
To study extra, learn our Google Analytics information.
Pricing
Google Analytics is free.
Join your Google Analytics account to Semrush to investigate all your web site’s information in a single location.
Google Looker Studio
Google Looker Studio (beforehand Google Information Studio) is a reporting software that permits you to mix information from totally different locations like Google Analytics, BigQuery, YouTube, and Google Search Console.
It will probably aid you create experiences in a couple of clicks.
There’s even a template gallery that makes getting began even simpler.
Looker Studio helps visualize information in methods which can be straightforward to know and share. Which makes it a fantastic software for groups centered on efficiency and progress.
Advantages and Options Tailor your report back to show what issues most to your ecommerce enterprise Seamlessly combine with quite a lot of information sources, together with Google Advertisements, Google Analytics, and extra Share insights with workforce members in actual time Dive deep into your information with interactive experiences that may be as detailed or excessive degree as wanted
To study extra about learn how to use the software, try our Google Looker Studio tutorial.
Pricing
Google Looker Studio is free to make use of.
You may join Looker Studio to Semrush. So you should utilize Semrush information to create beautiful experiences for what you are promoting.
Matomo
Matomo is a privacy-focused analytics software that ensures you personal all of your information. And can be utilized as an alternative choice to Google Analytics.
It helps you to see habits patterns for particular customers and makes it straightforward to identify buying patterns.
It’s a fantastic choice for ecommerce manufacturers that wish to construct belief with their viewers by means of clear information practices.
Advantages and Options Prioritize person privateness with options like automated anonymization of customer logs Join with quite a few platforms and advertising and marketing instruments for cohesive information evaluation Get detailed experiences in your ecommerce actions to know buyer habits and increase conversions Import information immediately from Google AnalyticsPricing
Matomo provides a free on-premise model with restricted performance. Which is hosted in your servers and requires technical information to arrange and handle.
For many who want a hosted answer, Matomo Cloud begins at $26/month for 30 web sites. And the worth scales up based mostly on month-to-month site visitors.
You want greater than only a advertising and marketing technique to thrive in ecommerce. You want a set of on-line advertising and marketing instruments that automate duties, simplify campaigns, and supply information you possibly can analyze for insights.
Take into account a platform that provides a complete set of instruments.
A free Semrush trial offers you entry to over 55 instruments that cowl every little thing from search engine optimisation to social media advertising and marketing.
Step up your advertising and marketing recreation as we speak.
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