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Viewers intelligence platform Solsten surveyed over 500,000 gamers globally to assemble knowledge on the psychological traits, hopes and ache factors of avid gamers.
Of the 279 character traits assessed, the overwhelming majority (87%) noticed no statistically important adjustments. That is anticipated since character traits have a tendency to remain steady over time. This implies adjustments in character traits — particularly over this huge of a pattern — sign a serious viewers shift. Solsten suggests societal and financial disruptions, in addition to an inflow of 300 million extra gamers, drove these annual adjustments.
“That is groundbreaking. We’ve created the biggest 12 months over 12 months psychological dataset in human historical past, drawing from 502,810 people throughout 250 international locations and dependencies. By analyzing 279 traits, our psychology-based evaluation AI presents unprecedented insights into humanity’s evolution. This report reveals international shifts in psychological traits, opening new doorways for companies, people, and researchers alike — providing a glimpse into our future not simply as an trade, however as a species. If that’s not profound for anybody trying to perceive their viewers, I’m unsure what’s,” mentioned Joe Schaeppi, CEO of Solsten.
Defining traits of avid gamers
Solsten’s defining psychological traits for gamers by demographics.
Whereas traits aren’t prone to change a lot from 12 months to 12 months, there are important variations between totally different participant demographics. Gen Z gamers are likely to search for recognition, with males indexing excessive for standing orientation and females for nervousness. Millennials wish to take cost, with males score excessive for impulsiveness and females for assertiveness. Gen X reveals some distinction with males indicating fearlessness whereas females are trying to find function. Lastly, Child Boomer males index for grit and females for persistence exhibiting comparable values.
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Solsten’s full report additionally consists of defining traits for gamers by style and console.
Gamers are leaning into kindness in turbulent instances per Solsten knowledge.
Regardless of headwinds, Solsten’s research suggests gamers are responding with hope and dedication. The most important shift seen was the prevalence of altruism. The variety of gamers labeled as altruistic grew 10% year-on-year. Contentiousness (+9%), self-discipline (+8%) and persistence (+8%) additionally grew from 2022 to 2023.
Participant needs and ache factors
Whereas character traits hardly ever change, Solsten additionally seems at participant hopes, aspirations and wishes to seize shorter time period needs and desires.
Chief amongst these needs is a rising need for group by way of enjoying. A number of research present a rising loneliness epidemic around the globe and Solsten highlights how video games will help carry folks collectively.
Gamers need group, particularly older feminine gamers.
Whereas this need holds for gamers of all genders and ages, feminine gamers (+13%) report increased development than male gamers (+3%). Older feminine gamers — Child Boomers (+92%), Gen X (+62%) and millennials (+32%) — noticed the biggest year-on-year change.
Likewise, extra gamers report wanting to precise their creativity by way of video games. In fact, this coincides with the expansion of UGC content material in video games.
Gamers, significantly females, wish to specific creativity by way of video games.
Like the will for group, feminine gamers are driving a lot of the development. In comparison with 2022, 64% extra feminine gamers say they wish to specific creativity in video games in addition to 18% extra male gamers. Whereas Child boomer females noticed the biggest development (+125%), this was adopted by Gen Z (+93%) and Gen X (+75%) females.
Gamers are reporting much less bother with the standard of video games.
Whereas gamers are in search of out extra video games than ever earlier than for reasonably priced leisure, Solsten’s ache level knowledge additionally reveals that the bar for excellence is increased. Fewer gamers are reporting points with interruptions (-33%), a scarcity of content material (-33%), cheaters (-21%) and gameplay (-15%). That is good for the trade total, however standing out is getting tougher.
Solsten’s full report is on the market now.
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