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Google Adverts began limiting country-level location exclusion to 120 entities.
Shifting ahead, advertisers will obtain a warning notification if the variety of entities they enter exceeds this restrict.
Exclusion record adjustments. The difficulty was first flagged by Google Adverts advertising company PPC Sauce on X:
“I’ve an exclusion record (all international locations however US, or Australia and so forth.) and have all the time been in a position to simply plug it in till as we speak.”
The company then shared a screenshot of the warning notification despatched by Google once you surpass the 120-country restrict:
What Google is saying? Google Adverts Liaison Officer Ginny Marvin stated on X:
“You will notice this notification in the event you attempt to add greater than roughly 120 nation degree location exclusions. The purpose is to simplify location concentrating on workflows, and we advocate utilizing constructive geographic concentrating on as a substitute.”
Why we care. Google’s tips state that the place your advertisements shouldn’t seem is simply as essential for marketing campaign success as the place they need to seem, so eradicating advertisers’ management to restrict areas might trigger concern. Nonetheless, advertisers seeking to exclude areas they haven’t beforehand focused needn’t fear, as Google notes:
“There’s no must exclude areas that you just haven’t already focused — your advertisements received’t be proven in locations until you explicitly goal them.”
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Deep dive. Learn Google’s information to excluding advertisements from geographic areas for extra data.
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