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Google Adverts now limits the variety of country-level exclusions you may add to your advertisements to 120 nations. This can be a new restrict, however Google confirmed that location exclusions aren’t going away, however they’re now restricted to 120 nations.
PPCSauce was given an error whereas utilizing the placement exclusion characteristic and posted the error on X that learn, “The variety of entities exceeds the restrict.” Here’s a screenshot:
Ginny Marvin, Google’s Adverts Liaison, replied saying, “You will notice this notification if you happen to attempt to add greater than roughly 120 nation stage location exclusions. The goal is to simplify location concentrating on workflows, and we suggest utilizing optimistic geographic concentrating on as a substitute.” Marvin additionally confirmed this isn’t a bug however a characteristic, the place Google deliberately added a restrict to the variety of nations you may exclude.
Some suppose that this implies Google will take away the placement exclusions fully sooner or later however Google mentioned no. “Location exclusions aren’t going away & we all know they’re essential. However advertisers shouldn’t have to make use of a blanket exclusion strategy, and utilizing a optimistic targeting-first strategy shouldn’t affect efficiency,” Marvin added.
“I supplied this in that thread as properly: Should you or anybody are seeing points on this entrance, please be happy to DM me with additional particulars so we are able to examine,” she added later.
Listed here are these posts:
Anybody else getting this with location exclusions at present? pic.twitter.com/CtjBbjKf64
— PPCSauce | Google Adverts Excellence (@ppcsauce) March 6, 2024
You will notice this notification if you happen to attempt to add greater than roughly 120 nation stage location exclusions. The goal is to simplify location concentrating on workflows, and we suggest utilizing optimistic geographic concentrating on as a substitute.
— AdsLiaison (@adsliaison) March 6, 2024
Right not a bug.
— AdsLiaison (@adsliaison) March 6, 2024
Hey Anthony, Location exclusions aren’t going away & we all know they’re essential. However advertisers shouldn’t have to make use of a blanket exclusion strategy, and utilizing a optimistic targeting-first strategy shouldn’t affect efficiency.
I supplied this in that thread as properly: Should you or…
— AdsLiaison (@adsliaison) March 7, 2024
Discussion board dialogue at X.
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