Apple abandons its automobile: Listed below are different initiatives the corporate has killed


From AirPower to deserted tablets, Apple’s street to success is suffering from failures

Apple has scrapped plans to enter the automotive business with its mysterious autonomous electrical automobile, as a substitute shifting focus to the wildly in style world of generative AI. The venture noticed the corporate hiring outstanding executives from locations like Tesla and Ford. Its finish has led to job losses for some workers, whereas others have modified divisions inside the corporate.

The so-called Challenge Titan had reportedly been within the works since 2014. It might have confirmed stiff competitors for Tesla and others, given Apple’s historical past of disrupting varied markets. The corporate did it with the iPod, iPhone, Apple Watch and, most not too long ago, with its AirPods (the jury continues to be out on Imaginative and prescient Professional).

However not each venture has been a rousing success for the corporate. Previous to Challenge Titan, there have been a number of Apple efforts that did not see the sunshine of day. Listed below are a number of the extra notable examples of Apple initiatives that didn’t hit the market.


Picture Credit: Apple

Not each instance is from the distant previous. The wi-fi charging mat, which Apple first introduced in 2017, was anticipated to make use of the Qi normal to cost as much as three gadgets at a time. Nevertheless, the corporate canceled the venture in 2019, citing failure to realize its “excessive requirements.” Apple changed the AirPower with its folding journey charger MagSafe Duo in 2020. However not like the AirPower mat, MagSafe Duo solely helps simultaneous charging of as much as two gadgets: the iPhone and the Apple Watch or iPod.


Apple’s tv (to not be confused with Apple TV) is one other instance of a long-rumored venture that did not materialize. Analysts and buyers anticipated the arrival of a full-fledged ultra-high-definition TV set from the corporate again in 2011. Like Challenge Titan, Apple by no means publicly disclosed its existence earlier than it was reportedly scrapped years again.


Apple prototyped an early pill greater than a decade and a half previous to launching the primary iPad. In 1994, some early photographs of the venture surfaced on-line, suggesting it was exploring the addition of a stylus and built-in digicam. Nevertheless, as former Apple government Dan Russell mentioned in a 2018 weblog submit, the corporate killed the venture as there was “no marketplace for a pill laptop” on the time.


The Vademecum wasn’t Apple’s solely failed try to design a desk. At roughly the identical time, the corporate was additionally engaged on a Newton OS-based venture known as MessageSlate (codenamed Senior). A trademark utility for the machine appeared in 1993. Nevertheless, Apple scrapped it and delivered MessagePad, a smaller model of the MessageSlate prototype, later within the yr.


Properly earlier than the iPhone, Apple examined a “phone Mac” codenamed W.A.L.T. It appeared to have a touchscreen panel with stylus assist and included options corresponding to fax and caller ID. Some early models of W.A.L.T. even surfaced on eBay for public sale. Nevertheless, Apple by no means mentioned the machine publicly.


In 1992, Apple was growing one other pill. PenLite gave the impression to be based mostly on System 7.1 — the primary model of Apple’s Macintosh working system designed for PowerPC-based computer systems. Reviews instructed that it could have a stylus and a 25MHz Motorola processor. In contrast to the Vademecum, the PenLite was reportedly in improvement with no digicam. Apple in the end scrapped that venture, too. Very like the later machine, the corporate decided that the market merely wasn’t prepared.


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