I Changed Google with AI For a Week. This is What I Discovered

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I used to be scrolling by X final 12 months after I noticed this tweet from the CEO of Shopify:

It made me pause and suppose: Can you actually substitute Google with one thing else, like AI? I grew up with Google in spite of everything; it had by no means crossed my thoughts that sooner or later I might cease utilizing the search large.

But it surely made me curious to strive. So, I made a decision to cease utilizing Google for one week. As an alternative, just like the CEO of Shopify, I might use Perplexity (a chatbot-style search engine.) If there are any gaps, I’ll flip to ChatGPT or Gemini for assist.

For the “experiment,” I put in the Perplexity plugin and altered it to my default search engine. I additionally downloaded each the ChatGPT and Perplexity apps on my cellphone.

AI can do nearly something Google can

I principally used Perplexity and located that I might do nearly every little thing I did with Google—apart from just a few particular issues, like doing a website: search.

Actually, I favored Perplexity extra. I didn’t should take care of advertisements (at the least for now) or convoluted SERP options. And I didn’t should click on by a number of hyperlinks simply to search out what I used to be on the lookout for.

For instance, I noticed a tweet about Jay Z and had no thought what occurred. So, I requested and received the reply:

Perplexity's answer for "What just happened to Jay Z"

Gemini gave one thing related:

Gemini's answer for "What just happened to Jay Z"

If I had executed the identical factor with Google, I’d have needed to click on on an article, hope it was the proper consequence, after which undergo by layers of banner advertisements.

Article about Jay Z's Grammy's speech, filled with ads

AI is wonderful for analysis

As a author and content material marketer, I can’t say sufficient how helpful AI summaries have been for analysis. I now not should click on by and browse every search consequence. I get the summarised model proper away.

Perplexity's answer for "What changes did Google make to their SEO Starter Guide"

Living proof: I used to be updating my article on the prime trending matters. I’m not that previous, however I’m clearly not up-to-date with most tendencies. Beforehand, every replace took time as a result of I needed to learn a number of articles to get a way of what was taking place. Now, Perplexity solves this for me:

Perplexity's answer for "zepotha"

You are able to do this with ChatGPT, too, however what I like about Perplexity is you get entry to the supply of knowledge. So, within the occasion you’re suspicious that the reply is a hallucination, you’ll be able to fact-check it by clicking on any of the cited sources. That’s method higher than ChatGPT confidently magicking one thing out of skinny air.

Actually, if Perplexity can’t discover something or doesn’t perceive your question, it received’t hesitate to inform you:

Perplexity's answer for "100 truisms in SEO"

ChatGPT doesn’t do that almost sufficient. Even when it doesn’t know one thing, it’ll nonetheless attempt to create an output, a few of that are hallucinations.

That’s to not say Perplexity doesn’t hallucinate in any respect. It simply does so much less. For instance, I requested why a street in Singapore had the identical title because the spouse of the Prime Minister of Singapore.

Perplexity's answer for "Who is the Ho Ching in Ho Ching Road"

The reply was incorrect—it’s not named after her; it was merely a coincidence. If somebody didn’t click on by to supply #2, they’d have been led astray.

Google continues to be higher at offering localized solutions and outcomes

My instance: I used to be studying a e-book a couple of Singapore pioneer. The e-book talked about Dr. Oxley, the namesake of a street in Singapore. I requested Perplexity, and it gave me a modern-day Dr. Oxley:

Perplexity's answer for "Dr Oxley"

The identical search on Google gave me the proper individual instantly:

Google's result for "Dr Oxley"

After all, it’s because Google is gathering location information. It knew I used to be in Singapore and due to this fact extra prone to seek for Dr. Thomas Oxley quite than a doctor within the US.

Regardless of the uproars over Google’s information assortment, it’s clear that location information is vital. With this information, Google is aware of the place you might be and might personalize their search outcomes. In any case, should you’re on the lookout for the “finest Italian eating places,” you don’t need strategies midway throughout the globe. You need these which can be in your space.

That is the place, for my part, Google excels and the place it distinguishes itself from AI. AI doesn’t acquire location information or know the place you might be (until you inform it.) So, additional steps are concerned in getting the proper outcomes while you ask AI for native data.

One other instance: I used to be wanting to buy an ergonomic mouse. After I requested AI, it instructed locations that had been within the UK (Argos):

Perplexity's answer for "Buy MXMaster 3S"

Quite the opposite, Google gave me a listing of native locations in Singapore to purchase from:

Google's result for "buy MXMaster 3S"

Last ideas

Personally, I’ve principally changed Google with Perplexity and use it 90% of the time. A clear interface, not having to click on a number of hyperlinks, and summarised solutions match nearly all my use instances.

If I’m utilizing Google, it’s as a result of it was out of behavior or due to work (I work in web optimization, so so long as folks nonetheless use Google, I’ll have to make use of it.)

The founding father of Perplexity, Aravind Srinivas, tweets that Perplexity is what Google wished to change into 23 years in the past. They simply didn’t have the proper expertise.

What Perplexity is, right this moment, is what Larry Web page wished Google to be, 23 years in the past. However the timing wasn’t proper again then. There have been no chat LLMs. However the man was a visionary. The final word search engine is an AI-powered reply engine, like Perplexity. pic.twitter.com/gz12V3apYR

— Aravind Srinivas (@AravSrinivas) January 3, 2024

Maybe if we wish to predict Google’s future, we must always see the place Perplexity strikes subsequent.



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