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TikTok is reportedly creating a brand new nonetheless picture app to compete with Instagram.
Eagle-eyed observers have noticed new references to “TikTok Pictures” inside the back-end code of the app.
The code seems to counsel that TikTok customers will quickly begin receiving prompts, encouraging them to share nonetheless photographs within the new app to “attain like-minded individuals who get pleasure from photograph posts,” in accordance with The SpAndroid.
Why we care. If TikTok launches a rival to Instagram, it may provide entrepreneurs one other probability to succeed in and join with Gen Z, given TikTok’s reputation amongst this demographic.
Launching quickly? Within the backend code of TikTok, builders have noticed a brand new welcome message hinting on the doable existence of the reported Instagram competitor, that reads:
“TikTok Pictures might be launched quickly, we hope that can assist you achieve new audiences within the new app. If the swap is on, we’ll sync your public pictures to the brand new app, whether or not you shut the pop-up or not.”
Hints. The information comes after TikTok launched a devoted “photograph mode” for nonetheless photographs in-stream in 2022. The platform mentioned on the time:
“Picture Mode lets you share carousel posts of nonetheless photographs that robotically show one after one other. You possibly can add music to soundtrack the pictures, which viewers can swipe by at their very own tempo.”
Extra not too long ago, TikTok has additionally been encouraging customers to share extra nonetheless photographs, saying this content material has the potential to generate extra feedback, likes and shares. Lia Haberman, influencer advertising and marketing lecturer at UCLA, shared a screenshot of the immediate on Threads:
Haberman then commented:
“TikTok is operating an in-app promo encouraging individuals to submit pictures, which they declare, in comparison with movies, can get: 2.9x extra feedback 1.9x extra likes 2.6x extra sharesInteresting transfer for the app previously referred to as the short-form video app.”
“As soon as I posted this on LinkedIn and Twitter individuals advised me their carousels are performing rather well so I suppose the algorithm increase actually does assist.”
Why now? Xiaohongshu, China’s model of Instagram, is doing extraordinarily nicely after introducing eCommerce options to the app. In 2023, the platform remodeled $500 million in revenue, far more than anticipated, and now has over 200 million customers in China. Given its success, it is sensible that Beijing-based ByteDance, the corporate behind TikTok, is engaged on an analogous platform to faucet into this market.
Furthermore, with TikTok going through a doable ban within the U.S., it’s logical for ByteDance to speed up the launch of a brand new platform earlier than any potential ban takes impact.
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What TikTok is saying. TikTok didn’t immeidately reply to Search Engine Land’s request for remark.
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