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TL;DR
Tidal is merging its HiFi and HiFi Plus plans right into a single, cheaper tier that gives all earlier perks, aside from the DJ integration characteristic.
A subscription to the service will now price $10.99 per 30 days.
Tidal is discontinuing navy/first responder reductions and the free tier.
Regardless of the preliminary hype surrounding it, lossless music streaming didn’t garner the traction it was as soon as billed to do. Due to this fact, it shouldn’t come as a shock that Tidal, the high-fidelity music streaming service, is revamping its subscription plans, making them extra inexpensive.
The corporate introduced that beginning on April tenth, Tidal’s current HiFi and HiFi Plus tiers will merge right into a single subscription tier known as “Tidal.” This new, streamlined possibility will provide the whole lot that was beforehand included within the Plus tier, together with high-resolution FLAC recordsdata and Dolby Atmos assist, all for a worth of $10.99 per 30 days.
For context, the present Hello-Fi subscription tier provided high-quality 16-bit audio streaming for $10.99/month, whereas the HiFi Plus tier, costing $19.99/month, offered entry to the best potential audio streaming as much as 24-bit, 192 kHz, together with HiRes FLAC recordsdata and assist for Dolby Atmos.
This transformation brings Tidal’s pricing consistent with opponents like Apple Music and Amazon Music Limitless, which already provide lossless audio as a part of their normal subscriptions on the similar worth level. Nevertheless, Tidal’s new construction has some caveats.
Present HiFi Plus customers will likely be robotically switched to the brand new, cheaper Tidal tier. Nevertheless, HiFi Plus subscribers who’ve used the app’s DJ integration characteristic inside the previous 90 days will likely be charged a further $9 each month. To keep away from this further cost, customers must manually take away the DJ add-on from their plan.
With this transfer, Tidal is likely to be attempting to preempt Spotify’s potential entry into the high-fidelity audio streaming market and retain its subscriber base. Spotify, regardless of promising a Hello-Fi tier, has but to launch such a service.
Moreover, Tidal is discontinuing its navy/first responder low cost and free tier. Present navy/first responder subscribers and free tier customers might want to improve to a paid plan within the coming months to proceed utilizing Tidal’s companies.
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