10 Survey E mail Examples I Love (for Your Inspiration)

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I just lately had a nice expertise at an area restaurant. Everybody I interacted with was pleasant, the service was quick, and my meals was glorious.

Not lengthy after I obtained dwelling, I noticed an electronic mail from the restaurant within the inbox. It was a request to take a survey to inform them about my expertise. And I used to be greater than thrilled to share my constructive suggestions.

As a bonus, I used to be additionally entered to win a present card only for sharing my opinion.

For companies of all industries and sizes, sending surveys is important. Surveys inform every thing from buyer expertise to product ideation to advertising and marketing technique. However you might want to ensure you’re distributing them the correct method.

Whether or not you need to accumulate information for market analysis or run a buyer satisfaction survey, selling your survey in an electronic mail is a direct option to generate responses.

Beneath, I compiled an inventory of the perfect survey electronic mail examples I’ve obtained from corporations. I additionally broke down the profitable components of those emails and created a template so that you can ship your survey electronic mail.

The Greatest Survey Emails: 10 Examples to Copy

To search out the perfect survey electronic mail examples, I scoured my inbox. Why? I wished to see surveys that obtained an precise buyer (me) to open the e-mail and reply to the survey.

And since survey emails come in several shapes and types, I’ve organized them into the next classes:

Rewards-based.
Time-based.
Requesting assist.
Embedded.
Survey reminder.

Listed below are my favourite survey emails that landed in my inbox and the weather I believe it’s best to emulate in your following emails.

Rewards-Primarily based

1. Birdy Gray

Topic line: Your probability to win $1,000!

I discovered myself on the Birdy Gray web site so much final yr (shout out to my fellow 2024 brides) and ultimately grew to become a buyer, so, naturally, I ended up on their electronic mail advertising and marketing checklist.

The bridesmaid costume firm just lately despatched a survey to its checklist that supplied an opportunity to win an Amazon present card value $1,000.

Birdy Gray is aware of that asking for suggestions means asking individuals to take trip of their days (10 minutes, to be precise) so that they get proper to the purpose.

The physique copy is brief, and the reward is bolded to emphasise the potential winnings you might get by finishing the survey. I additionally respect how large and clear the CTA button is.

What I appreciated: $1,000 is some huge cash for anybody, however this reward is very engaging for brides whose funds could also be taking successful from planning a marriage.

2. Contra

Topic line: $500 to your ideas on pricing 🤑

This survey electronic mail instance from Contra leads with the reward. Making “$500” the very first thing individuals see within the electronic mail’s topic line is a good way to seize subscribers’ consideration instantly.

I additionally just like the personalization and rationalization for why they’re operating a survey — to assist them construct a product that “will get you paid what you’re value.” As a freelancer, that is music to my ears.

Contra is a device for freelancers, and so they make that clear in all of their messaging, together with this survey electronic mail.

What I appreciated: The graphic within the electronic mail’s physique is eye-catching and on-brand with Contra’s total fashion. Extra importantly, the picture hyperlinks to the survey.

That is an thrilling option to immediate subscribers to take the examine, particularly contemplating it poses a query.

Time-Primarily based

3. H-E-B

Topic line: Inform us what you assume – 3 min survey

For those who’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Final yr, Meals & Wine even named it the perfect grocery store within the US.

And I’ve obtained to say, the shop’s electronic mail advertising and marketing is as high tier as its nationwide rating. I store at H-E-B weekly, each in-store and curbside, and I obtain this survey electronic mail after each curbside order pickup.

Within the topic line, it’s sensible to let subscribers know that the survey shouldn’t take greater than three minutes to finish. The physique copy is obvious and simple, too.

It begins with a query to get you pondering, then prompts you to take the survey to assist them enhance your future journeys to the shop.

What I appreciated: The grocery retailer sends this survey electronic mail earlier than I depart the car parking zone, growing the possibilities that I’ll reply whereas my expertise is on my thoughts.

4. Quince

Topic line: Query for you

Whereas the topic line for this electronic mail from Quince doesn’t explicitly say how lengthy the survey will take, to me, it’s implied. Once I learn the topic line, “Query for you,” I count on to reply one fast query.

All the electronic mail is brief and candy, from the topic line to the physique copy. It even contains an opportunity at a reward for finishing the survey: a $50 present card.

In my expertise, present playing cards are a superb option to entice prospects to finish your survey.

What I appreciated: This electronic mail nearly appears like a private electronic mail from a co-worker after I see it in my inbox. Some individuals could not like this as a result of it doesn’t stand out as a lot as different model advertising and marketing emails, however I respect the simplicity.

Requesting Assist

5. Superpath

Topic line: 🚨 We’d like your assist: Our annual wage survey is stay

There are a handful of conditions the place I believe it’s applicable to make use of the pressing alarm emoji (your retailer’s 20 % off sale shouldn’t be certainly one of them), and this electronic mail from Superpath matches the invoice.

Superpath is a membership group and an unbelievable useful resource for the content material advertising and marketing trade.

Yearly, they launch a wage survey that helps content material entrepreneurs (full-time workers and freelancers like myself) perceive market charges and negotiate higher pay.

To conduct this survey, Superpath wants information from the group, and so they ship emails just like the one above to generate responses.

What I appreciated: Superpath is community-driven, so it is sensible to be clear when asking the group for assist. In any case, the survey outcomes shall be informative for group members, so we’re comfortable to contribute.

6. Spindrift

Topic line: Your concepts, our subsequent taste. Assist Spindrift create the following large factor!

As a substitute of asking for suggestions, glowing water model Spindrift took their survey electronic mail additional by asking prospects to assist them select which flavors so as to add to their lineup.

Placing your prospects within the driver’s seat creates a way of pleasure. Utilizing “your concepts, our subsequent taste” within the topic line is a compelling option to improve electronic mail open charges.

For those who’re a fan of the model, collaborating on this survey could be a enjoyable option to get entangled and have a voice within the model’s future merchandise.

What I appreciated: Slightly than providing an opportunity to win a present card or a big sum, Spindrift reductions your subsequent buy for finishing its survey.

This assured reward ensures respondents get one thing in return for the time spent offering suggestions.

Embedded

7. Wave

Topic line: Would you suggest Wave?

Need to improve the variety of responses to your survey? Embedding your survey throughout the electronic mail makes it even simpler for purchasers to reply as a result of it reduces the steps they have to take to take part.

Take the survey electronic mail I obtained from my invoicing software program, Wave.

For starters, I like that it’s customized with my first identify. Second, it’s an easy electronic mail asking me to rank how doubtless I’d suggest Wave to a good friend.

Once you click on on Wave’s embedded survey, it hyperlinks to a survey touchdown web page the place you may add extra detailed suggestions earlier than you submit your response:

What I appreciated: As a Wave consumer, I can inform that this electronic mail survey got here from the platform as a result of the branding is constant.

This familiarity reassures me that the survey is legit and never spam and that Wave cares about the way it presents itself to its prospects.

8. Mangools

Topic Line: Mangools wants your assist!

Mangools, an search engine marketing device I used to make use of, despatched this survey electronic mail to gather suggestions from former prospects. The message is brief and to the purpose, however you may reply to the survey instantly because it’s embedded within the electronic mail.

The query on this electronic mail is simply one of many survey questions. Clicking on the embedded survey query results in the entire eight-question survey on Typeform.

On common, individuals are prepared to reply between seven to 10 questions when finishing a survey, so this survey from Mangools hits the candy spot.

What I appreciated: Moreover the comfort of the survey being embedded within the physique of the e-mail, I appreciated how fast it was to reply. This survey solely took me a few minute to finish (one minute lower than the estimated time they listed!).

Survey Reminder Emails

9. Accounting In the present day

Topic line: Your reminder to take our survey

The primary line of this electronic mail from the publication Accounting In the present day sums up precisely why you should ship a survey reminder: all of us get busy.

Emails get misplaced in individuals’s inboxes, particularly emails from manufacturers, so it’s a good suggestion to ship a couple of reminder emails for surveys that should be accomplished by a selected date.

This survey reminder electronic mail affords a easy message and nudges prospects to take their survey.

The e-mail additionally outlines the other ways to take the survey — both click on the CTA button or copy and paste the survey hyperlink in your browser — and what respondents will obtain for his or her time.

What I appreciated: This was the primary time I’d seen an non-compulsory donation in lieu of a present card for collaborating in a survey. If you recognize your prospects are charitable, this could possibly be a superb option to encourage survey responses.

10. Adobe

Topic line: Reminder: Sam, Adobe wants your suggestions

Right here’s one other survey reminder electronic mail from Adobe I discovered in my inbox.

I discover reminder emails like this one useful as a result of, oftentimes, I miss the unique electronic mail. The topic line grabs my consideration through the use of my identify and refreshes my reminiscence concerning the survey.

The physique of the e-mail begins with a personalised introduction after which describes why they’re gathering suggestions. I additionally like how Adobe used bullet factors to stipulate the potential prizes for collaborating.

Bulleted lists are a lot simpler to scan in the event you’re skimming an electronic mail.

What I appreciated: As a power worrier and overthinker, I respect the reassuring message on the backside of this electronic mail.

Adobe lets subscribers know that in the event that they full the survey, they’re routinely entered into the drawing and may ignore the reminder electronic mail.

Find out how to Write a Survey E mail (+Template)

After analyzing survey emails from my inbox, listed here are the weather I’ve discovered work greatest. I’ve additionally included a template that you would be able to copy to your subsequent survey electronic mail.

Topic Line

The objective of selling your survey in an electronic mail is to generate responses, so the topic line is arguably an important half. Provide you with a survey electronic mail topic line that entices your prospects to not simply open the e-mail but in addition take the survey.

When brainstorming topic strains, contemplate what your objective is. Do you need to accumulate suggestions to make their expertise higher? Are you on the lookout for function concepts to your product?

Emphasize how vital your prospects’ enter is by asking for his or her assist in the topic line.

In case your objective is to get as many responses as attainable to extend your pattern dimension, you’re most likely providing a reward. On this case, spotlight the reward in your topic line.

In my expertise, seeing a financial reward in an electronic mail’s topic line makes me open it instantly.

Personalization

Personalization begins with addressing your prospects by identify, but it surely goes past that. Your surveys will produce extra particular and helpful outcomes if you’re sending them to the correct individuals.

Use segmentation to create totally different surveys for various situations. For instance, within the survey electronic mail instance from Mangools that I shared above, the survey was despatched to former prospects.

Accumulating suggestions from people who find themselves now not prospects of your product helps you perceive why individuals left and what you may do to enhance your product or convey prospects again.

Physique Copy

A survey from HubSpot discovered that 10-14 minutes is the perfect size for a survey. Issue this in thoughts when writing your electronic mail physique copy — you don’t need to add extra time to the expertise in the event you don’t need to.

Maintain your message quick and simple. Let your prospects know that you just’re on the lookout for suggestions and the way it will profit them. Bonus factors in the event you can provide them an estimate for the way lengthy the survey will take them to fill out.

Survey CTA

After you’ve satisfied prospects to open your survey electronic mail, the following most vital factor is the survey CTA. You need to make it as simple as attainable for purchasers to take your survey, so don’t cover the hyperlink or bury the lead.

Add a transparent and easy-to-find CTA button to your physique copy. Or, higher but, embed your survey into the e-mail.

Emphasizing the Reward

For those who’re providing a reward for taking the survey, wrap up your electronic mail with a reminder of what the reward is. Emphasize the reward through the use of a daring font or a graphic so it stands out if individuals are skimming their emails.

Sending a Reminder

For those who want responses or suggestions by a sure date, plan to ship not less than two reminder emails. Construction one as a follow-up to your unique survey electronic mail and one other as a “final probability” to reply.

Even when your survey doesn’t should be accomplished by a sure date — for instance, in the event you accumulate buyer suggestions on an ongoing foundation — it doesn’t damage to remind prospects to share their ideas.

Survey E mail Template

Hello [First Name],

Your opinion is efficacious to us. To assist us enhance your expertise, we put collectively a brief survey so that you can share your ideas. It shouldn’t take multiple or two minutes, tops!

The perfect half? You’ll be routinely entered for an opportunity to win a $100 present card.

Please submit your response by 2024-03-06T12:00:00Z to be entered into the drawing.

Thanks!

[Your Team]

Sending Your Survey

Survey emails are an important a part of buyer analysis. When you could have deeper data about your prospects, their opinions, and their needs or wants, you may tailor every thing out of your advertising and marketing to your merchandise to them.

In my expertise, the survey emails that I used to be probably to take grabbed my consideration with a stable topic line, supplied a reward and made it fast and simple to take part.

When sending your survey over electronic mail, bear in mind the important components of electronic mail construction.

Your topic line needs to be engaging and customer-focused, the reward (in the event you’re providing one) is emphasised, and the CTA to take the survey should be easy and simple to seek out.

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