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You realize the expression, “What you see is what you get”? Effectively, an e mail preview makes certain that’s the case in terms of sending e mail advertising campaigns.
On this publish, we’ll focus on the perfect free and paid e mail testing, previewing, and e mail rendering instruments you should utilize to ensure your emails are prepared for the eyes of your leads and clients.
Desk of Contents
What’s an e mail previewer?
Why use an e mail previewer?
HTML E-mail Preview
Greatest E-mail Preview Instruments
Free E-mail Preview Instruments
Paid E-mail Preview Instruments
What’s an e mail previewer?
An e mail previewer is a device that helps you preview your messages earlier than sending them to your listing. Previewing your messages ensures your emails are skilled, error-free, simple to learn, and prepared in your leads and clients.
Why use an e mail previewer?
Since everybody makes use of totally different e mail suppliers akin to Gmail, Outlook, or Yahoo, emails can seem in another way for numerous subscribers.
Generally, photographs are blocked, alt textual content is lacking, or fonts gained‘t render. If this occurs, you can injury your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now, let’s take a second to overview HTML e mail rendering versus plain textual content emails and previews.
Regardless of which e mail sort you select, you need to preview your emails to ensure they’re prepared in your viewers.
That is particularly essential for those who go along with an HTML e mail because it inherently consists of multimedia parts, colours, fonts, branded parts, photographs, and extra.
HTML E-mail Preview
As your HTML emails develop into extra subtle, it is essential to preview and check your emails earlier than sending them to recipients. An HTML preview lets you alter something crucial earlier than the ultimate model is shipped to your viewers.
That manner, you’ll be able to ship your messages to the individuals who matter most — your clients — with full confidence.
From HubSpot to GlockApps, right here’s how to decide on the appropriate e mail previewer in your wants and price range. Apart from previewing emails, many prompt instruments additionally embody different e mail advertising options, like superior testing.
1. HubSpot E-mail Advertising and marketing Instrument
Begin utilizing HubSpot’s E-mail Advertising and marketing Software program.
Worth: $18 monthly to $800 monthly.
We’ve baked HubSpot’s E-mail Advertising and marketing Instruments into your CRM plan. You should use genuine and correct buyer knowledge to energy your e mail advertising efforts.
As a result of the CRM platform scales with your corporation, HubSpot’s E-mail Advertising and marketing Instruments are perfect for rising corporations.
As your subscriber rely will increase, you have got the pliability to regulate your lists accordingly. Plus, our drag-and-drop e mail builder simplifies the method of previewing emails throughout numerous platforms and units, as you’ll be able to see right here.
With the additional benefit of the HubSpot AI E-mail Author, managing and creating participating e mail campaigns has by no means been simpler. The truth is, I used their AI device to generate the topic line for this e mail template. Isn’t that handy?
Professional tip: You possibly can really use pre-made filters to customise your contacts and analyze the patterns in unopened or bounced emails.
2. SendX
Worth: Ranges from $7.49 a month for 1–1,000 subscribers to $142.49 a month for 30,001–35,000 subscribers.
SendX is an e mail advertising software program for knowledgeable e mail entrepreneurs. There’s just one plan (Enterprise Plan), and the worth varies based mostly in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails monthly.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising.”
Their product gives a heatmap report that includes an summary of call-to-action (CTA) success throughout campaigns. You should use the function to see which visuals encourage readers to take motion. Listed below are some button choices you’ll be able to discover for those who’re utilizing Sendx:
Professional tip: It is best to whitelist your area earlier than beginning any e mail campaigns on SendX; in any other case, your restrict will probably be 10 emails. As a matter of reality, it’s worthwhile to do that even if you improve to any of the paid plans. One thing I discovered the onerous manner.
3. Marketing campaign Monitor
Worth: $11 month-to-month for his or her Lite plan; $19 month-to-month for his or her Necessities plan; and $149 month-to-month for a Premier plan
Marketing campaign Monitor’s Inbox Preview device exhibits what your e mail will seem like when despatched to all main e mail suppliers and when considered on numerous units, as proven beneath.
You merely should click on the view you’d like from the choices listed on the left. It’s even potential to view your e mail with out photographs.
As well as, this device can examine to see in case your e mail will go well-liked spam filters to make sure it lands in your viewers’s inboxes.
Professional tip: Marketing campaign Monitor additionally offers A/B testing options based mostly in your marketing campaign purpose. Since changes can’t be made whereas an A/B check is operating, the marketing campaign guidelines comes up so you’ll be able to overview every thing you have already arrange. I discover this function extraordinarily handy!
4. Mailosaur
Worth: $9 a consumer monthly for a starter plan; $16 a consumer monthly for a marketing strategy; $20 a consumer monthly for an expert plan; and customized pricing for enterprises
Mailosaur lets you immediately see how your e mail will seem on all well-liked e mail purchasers, permitting you to catch any errors and to really feel assured that your e mail will look nice in any inbox.
It additional lets you view your e mail on totally different units and totally different browsers. You’ll you should definitely right any errors earlier than sending out your emails.
Professional tip: As beforehand talked about, the Mailosaur Dashboard lets you produce e mail previews. Nonetheless, as you’ll be able to see beneath, the API might also be used to construct end-to-end e mail testing in a number of coding languages.
5. GlockApps
Worth: $59 month-to-month for a primary bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability device that helps entrepreneurs within the tech area preview and check their emails. Apart from testing for spam scores, you’ll be able to preview and analyze e mail content material.
When you run the exams, GlockApps will offer you motion steps to enhance your emails earlier than urgent ship.
Professional tip: Along with these options, utilizing its spam checker, you’ll be able to monitor the situation of your e mail, together with the inbox, promotion, and spam folders, after you push ship. As somebody who’s used the platform earlier than, I believe this helps clear up deliverability points whereas providing you with the perfect conversion fee potential.
6. SendForensics
Worth: $39 month-to-month for a model plan; $63 month-to-month for a corporation plan; $159 month-to-month for an company plan; $279 month-to-month for an enterprise plan
SendForensics is an all-in-one e mail deliverability device for in-house entrepreneurs and businesses. SendForensics’ device is principally for e mail testing, however the paid plans additionally supply a previewing function.
As a result of the previewer doesn’t use an emulator, you’ll see your e mail precisely the way it’ll look on a tool or browser.
Professional tip: As you’ll be able to see, you should utilize the Content material tab in SendForensics to examine your e mail for any spam-causing elements. Though their content-checking function is not as sturdy, I believe their benefit is that each suggestion comes with a justification, so you should utilize your judgment to filter the outcomes.
It is essential to notice that the next free e mail preview instruments are additionally free e mail testing instruments. Which means, they’ve the flexibility to help with e mail previews and e mail testing.
1. HubSpot E-mail Advertising and marketing Instrument
Get Began with HubSpot’s E-mail Advertising and marketing Software program for Free
With HubSpot’s E-mail Advertising and marketing Instruments, you’ll be able to create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this device is a part of the HubSpot CRM platform, you‘ll know the info you’re utilizing to customise your emails is correct. As an illustration, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your custom-made emails are despatched robotically.
Pre-made, customizable e mail templates, and the device’s drag-and-drop editor mean you can shortly create lovely emails in your recipient listing.
Lastly, A/B check totally different parts of your emails — akin to topic strains or the time that you simply ship your emails — to find out what works finest in your viewers.
Professional tip: By including sensible guidelines, you’ll be able to select customized CTAs for customers based mostly on their contact lifecycle stage, machine, nation, and extra. I discovered this actually helpful, as I may additionally preview what every e mail appears to be like like when despatched.
2. SubjectLine.com
Testing the visible design of your emails is essential. Nonetheless, remember to preview your precise content material as effectively.
With SubjectLine.com, you’ll be able to check your topic strains and obtain a free ranking out of 100. The device considers the entire size, phrase size, urgency, and extra.
Phrase selection issues in your topic strains, and this device will allow you to develop extra clickable topics so your readers usually tend to open.
Professional tip: You possibly can check out your unique topic line and select different choices generated by their AI device. The one factor I’d change is that the BETA function typically creates very related copies, as you’ll be able to see.
3. MailNinja E-mail Previewer
MailNinja is an free-to-use e mail testing device and uncluttered in the way it works. With this device, you’ll be able to see on the spot previews of your HTML emails. Moreover, you’ll be able to double-check your alt textual content, ship check emails, and see how your e mail will look on totally different units.
It is a easy, free possibility for those who do not belief or need to use a unique preview device than your e mail advertising software program.
Professional tip: You possibly can shortly preview emails with MailNinja by merely pasting the HTML code of the emails. There’s no have to do the rest, so I discover it fairly hassle-free.
4. Inbox Analyzer
Inbox Analyzer, one other free e mail testing device, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the most well-liked inbox suppliers to see how they seem and in the event that they ship — this device will let you already know in case your e mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain on the spot studies in your sender scores, status alerts, and even blocklists. With this device, you’ll have the ability to discover points and discover ways to resolve them.
5. PutsMail
PutsMail is an e mail testing device by Litmus. Plus, PutsMail enables you to see how your e mail will look throughout 50+ platforms and units. It is a useful gizmo for those who’re simply on the lookout for a fast and simple option to preview your emails.
Professional tip: You possibly can add a Chrome extension to your browser utilizing a Litmus account. In my expertise, this makes verifying your hyperlinks, photographs, and tracks simpler. You possibly can guarantee each e mail is inclusive by utilizing e mail accessibility checks for coloration imaginative and prescient deficiencies and different points.
1. Get Response
Worth: $19 month-to-month for e mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e mail advertising software program that may allow you to create content material, increase gross sales, and improve visitors to your website. Preview your emails in over 25 well-liked e mail purchasers, and decide if and when multimedia parts like photographs are blocked.
Professional tip: When creating an e mail, you have got the choice of doing it your self or utilizing AI to design it. You possibly can mix each variations to see which performs higher, and it’s time-efficient.
2. Litmus
Worth: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a device for testing and creating e mail campaigns. With a paid account, you may achieve entry to an e mail preview testing device that lets you see screenshots of your emails throughout 90+ totally different apps and units.
Litmus lets you personalize messages at scale. It’s appropriate for established corporations with massive e mail lists. Each paid plan comes with e mail previewing and gives limitless read-only customers. There’s a spread of templates which can be simple to implement.
Higher but, you probably have a Litmus account, you’ll be able to add a Chrome extension to your browser and check your emails with out ever leaving your e mail service supplier.
With the extension, you’ll be able to validate your hyperlinks, photographs, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Professional tip: Utilizing Litmus Spam Testing, you’ll be able to evaluate your e mail to spam filters to find out whether or not it’s blocked or in case your DMARC document was arrange incorrectly.
3. Stripo
Worth: $15 month-to-month for a primary plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e mail builder with e mail testing and a wide range of accessible e mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you should utilize them throughout numerous campaigns.
All the emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about e mail rendering for recipients throughout totally different units. Moreover, after constructing dynamic AMP emails with Stripo, the device’s code validator checks the e-mail for errors for you.
Stripo will probably be releasing a “Actual-time co-editing & commenting” function for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs. There’s additionally a use case for HR managers who ship out inside newsletters.
Professional tip: We all know that the buttons in Outlook seem barely totally different from these in different e mail suppliers. This may change the uniformity and visible attraction of an e mail.
You possibly can activate “Assist of Outlook” if you wish to save the look of your buttons for all Outlook variations.
4. E-mail Preview Companies
Worth: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for an expert plan; $399 month-to-month for an enterprise plan
E-mail Preview Companies (previously Preview My E-mail) is one other e mail testing answer that may allow you to enhance your efficiency.
With it, you’ll get actual screenshots of your e mail throughout all the favored e mail suppliers in a single click on. This device additionally gives e mail analytics that may allow you to higher perceive your e mail viewers.
It’s an ideal e mail enhancement answer for entrepreneurs, designers, and builders. Each plan has limitless e mail previews to entry by way of a devoted inbox.
Professional tip: You possibly can detect and resolve spam issues with Preview My E-mail because it compares your unique IP tackle to greater than 50 of essentially the most extensively used blacklists within the enterprise, akin to Spamhaus, SURBL, SORBS, and others.
5. E-mail on Acid
Worth: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; Customized pricing for Enterprise
E-mail on Acid is an e mail preview device designed that can assist you show emails correctly throughout all purchasers. The e-mail previews are reside purchasers, so that you’ll see precisely what your subscribers see.
This device offers you screenshots, so you haven’t any questions on what your e mail will seem like on 90 purchasers and units. It additionally exams for poor formatting, damaged hyperlinks, and code issues.
E-mail on Acid additionally gives the flexibility to remark, edit, and overview e mail previews straight within the software program for a sooner and extra environment friendly testing course of.
Professional tip: With Marketing campaign Precheck, you’ll be able to edit each a part of your e mail earlier than sending it to recipients — making it way more thorough. It’s possible you’ll both make the most of the built-in E-mail on Acid workflow or design your personal to make use of this function.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a vital a part of e mail advertising. If individuals can‘t see your emails or your credibility is ruined, these emails haven’t finished their job.
Use an e mail previewing and testing device to make sure they’re good for recipients.
Editor’s observe: This publish was initially printed in June 2020 and has been up to date for comprehensiveness.
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