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An About web page is the right place to study the ins and outs of a model. It tells you their mission, values, journey, and what others take into consideration them.
However condensing all of this into a couple of paragraphs is a tall order.
You want a stable construction and a artistic structure to your About Us web page to go away an enduring impression on guests — and hold them coming again for extra.
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I reviewed dozens of About Us and About Me pages to handpick 26 superior examples to your inspiration. You’ll additionally discover ready-to-use About web page templates to get began in minutes.
However first, I’ll share my greatest ideas for writing and designing a stellar About web page.
We’ll cowl:
What makes an excellent About web page?
Methods to Write a Profitable About Web page: A Plug-and-Play Information
7 Suggestions for Designing a Stunning + Practical About Web page
About Us Web page Templates and Examples
About Me Web page Templates and Examples
Regularly Requested Questions on About Pages
Featured Useful resource: Our 29 Favourite About Us Pages
Obtain the information to assessment what we love about these superb about us web page examples, plus a couple of recommendations on find out how to make one in all your individual.
What makes an excellent About web page?
An excellent About web page shares your distinctive story and offers individuals a glimpse into what it’d be like working with you (as a person or firm).
It ought to be equally enjoyable and significant to resonate with the supposed viewers. You may doc your journey of beginning a enterprise with visuals to make the web page extra interesting.
There’s no one-fits-all construction for About pages as a result of they’re private to you and your organization. Nonetheless, I’ve curated seven greatest practices after reviewing a few of the greatest About pages.
Let’s break down the step-by-step course of to design a stellar About web page.
Methods to Write a Profitable About Web page: A Plug-and-Play Information
I checked out dozens of About pages to grasp precisely what goes into creating a lovely but practical web page introducing you/your organization.
I’ve condensed all my learnings from this train right into a 7-step information for constructing a superb About web page.
1. Set up your mission assertion.
Your About web page can and will probably be extra complete than a single mission assertion.
Nonetheless, to attract individuals in, you’ll want to succinctly state your targets up high.
What’s your enterprise right here to do? Why ought to your web site guests care? This data offers readers one thing to recollect about your organization lengthy after they go away your web site.
I discovered that the most effective About pages rapidly let you know the person/firm’s big-picture targets. Right here’s a fantastic instance from Cosmix — the About web page offers you a six-word abstract of their greatest purpose and shares their three core values.
2. Create a story round your story.
Each enterprise has a narrative to inform.
Even in case you’re working a startup with a quick historical past, you’ll need to share why you began this firm within the first place and the way you’re planning to achieve your targets.
Speak about the way you reached the place you might be as we speak and what you propose to perform subsequent.
Miro’s About web page shares a brief snippet in regards to the firm’s origin story. It completely explains the issues that nudged their founder, Andrey Khusid, to construct the device and the way it’s attaining this goal.
💡 Professional tip: Isolate the milestones earlier than your organization’s founding and use them to provide readers some backstory in your present enterprise.
3. Define the way you’ve developed.
There’s no disgrace in admitting how your enterprise technique — and even your mind-set — has developed because you started. In reality, speaking about your pivots makes your story extra layered and intriguing.
An About web page is the right place to speak about the place you began, the way you’ve grown, and the beliefs which have helped your group mature.
Use these moments to indicate individuals that you simply’re at all times prepared to vary and adapt to the wants of your business.
Buffer’s About web page shares an entire timeline of occasions within the firm’s historical past — from 2010, when it was first created as a gaggle challenge, to its present-day milestones.
4. Emphasize your “aha!” second.
Each good firm was based on an concept — one thing the present market won’t but supply. And that’s what makes your story actually distinctive.
Take into consideration the concept that made all of this occur and use this “aha!” second as a spotlight level when telling your organization story.
What was a problem you confronted whereas growing your organization? How did this problem or discovery form what you might be as we speak?
One of the best ways to create an aha! second is to make it private — share the precise story of what you struggled with. Right here’s an superior instance by Chutnefy the place the founders wrote a personalised letter to share the place all of it started.
5. Speak about your viewers.
Your About web page shouldn’t discuss solely about you.
You need to share your story whereas additionally telling your viewers what’s in it for them. Flip the highlight in your viewers by explaining what you’re attempting to attain to make their lives simpler and higher.
Consider it as a method to present prospects that you understand them and that you would be able to assist them. Trainn’s About web page highlights what’s in it for customers, emphasizing its distinctive differentiator.
6. Share your model values.
Potential staff are a secondary viewers of your organization’s About web page.
And your About web page offers them a glimpse of what it’s like working at your organization. It ought to clarify why anybody ought to be part of your workforce.
That’s why you’ll be able to spotlight your core model values and illustrate how you’re employed as a workforce. Performed proper, this lets you rent job candidates who align with every little thing your organization represents.
Your values communicate rather a lot about your enterprise and set clear expectations for individuals who need to work with you. Canva does a fantastic job at sharing its core values with a brief rationalization of what every worth means to your workforce.
7. Add social proof.
Create credibility in your About web page by including buyer logos, worker testimonials, media protection, and extra. Contemplate giving a shoutout to your most profitable purchasers and linking to a case examine.
This social proof offers individuals a greater perspective in your model and creates a constructive impression. Right here’s how Webflow cites a couple of media snippets on its About web page to achieve individuals’s belief and provides them extra insights in regards to the model.
7 Suggestions for Designing a Stunning + Practical About Web page
An excellent About web page design goes past simply incorporating your organization colour schemes. The visuals, fonts, and colours you utilize could make an enormous distinction for end-users.
Listed below are seven ideas for designing an About web page that makes individuals tick!
1. Select an excellent colour palette.
People have a pure response to completely different colours, and the colours you select can affect your conversion charges. That’s why you’ll want to design your About web page with colour psychology in thoughts.
As an illustration, blue connotes safety, power, knowledge, and belief. Each BlueCross BlueShield’s emblem and net web page make use of the colour to bolster that their sufferers are in educated fingers.
2. Humanize your model with visuals.
Your About web page’s visuals can humanize your model and resonate higher together with your viewers. What’s much more essential is to make use of visuals of actual individuals, not inventory photographs. As an illustration, HubSpot’s About web page has a picture of our founders.
And let’s not overlook the lovable canine beside our CTO! This photograph makes our model heat to customers and helps us present the faces behind the HubSpot model.
Go a step additional by utilizing movies to inform your organization’s story. Folks search connection, and there’s no higher method to join than to look on digital camera.
Right here’s an instance of a video from HubSpot’s About Us web page:
3. Select some superior workers photographs.
Most About Us pages embody photographs of workers — whether or not that be the C-suite, the founders, or all members of your workforce. If potential, go for skilled headshots on a impartial background.
Ideally, your workforce’s photographs may have an identical colour scheme to your organization’s colours. Ensure that each headshot backgrounds and your workforce’s outfits don’t conflict with the colours already in your web site.
Literal People’ About web page shares a fantastic instance of how one can present your workforce on the web page — it contains every worker’s picture, title, location, and a brief blurb about them.
4. Use readable fonts.
Discovering high quality fonts is essential when designing an About Us web page. If you wish to use multiple font, instruments like fontpair will give you wonderful font combos.
Moreover, you need to be sure your font is accessible to people with disabilities. This ensures all of your guests have a wealthy expertise when going by your About web page.
5. Keep away from lengthy paragraphs and sentences.
Lengthy sentences and paragraphs make your content material tough for readers to eat. As a basic rule, your paragraphs shouldn’t exceed 3-4 traces, and every sentence ought to be beneath 20 phrases.
Bonus: Shorter blocks of textual content make your web page simply scannable throughout completely different display sizes!
6. Make the web page responsive.
Not everybody will go to your web page on their desktop browsers. Many will go to from their tablets and smartphones. Responsive design makes positive your web page seems nice on all units.
There are a number of paid instruments to examine your web page responsiveness. However in case you favor free instruments, this responsive design checker is a wonderful possibility for testing the looks of your About Us web page on 26 display sizes.
7. Enhance web page load time.
Irrespective of the dimensions of your enterprise, you’ll need your About web page to load quick. In case your web page takes too lengthy to load, guests will click on away.
You may examine your web page pace utilizing Google’s PageSpeed Insights. Should you discover your About web page takes too lengthy to load, take into account lowering the dimensions of your photos.
About Us Web page Templates and Examples
About Us Templates
You may simply create an About Us template to your firm web site. Irrespective of your enterprise, your About web page ought to embody:
A mission assertion. This describes the aim of your enterprise because it pertains to the business or market you serve.
A imaginative and prescient assertion. Define the way forward for your enterprise on this part.
Your values. Core values assist the reader join with you and your enterprise on a private degree.
A goal market abstract. Your web site guests need to know that they’re in the best place and that your organization can assist them.
A quick firm historical past. Moreover piquing your guests’ curiosity, a quick firm historical past can assist the press describe your enterprise precisely.
After you write a draft, you should utilize one in all HubSpot’s done-for-you web site templates to create your web page structure. You may set up and customise these templates in minutes.
Performed-for-you About Us Web page Templates
Whereas the copy is a crucial factor of your About web page, you’ll additionally need to showcase your model story and id to the world. I’ve curated these About web page templates that can assist you create a compelling person expertise.
1. Touraza Template (WordPress)
If you’d like one thing with slightly taste, the Touraza template is a tasteful selection. With the “meet the workforce” part close to the highest, geometric designs, and putting typography, you can showcase the people behind your model.
2. Logan Template (Shopify)
This template makes use of huge photos in a contemporary structure to interrupt up the ample white house. The consequence: a clear and gratifying studying expertise.
The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of colour may be custom-made to your model type, drawing emphasis to your CTA.
3. Munchies Template (WordPress)
This theme is nice for small companies with a quick firm historical past. You can begin by explaining your mission concisely, then soar proper into essential hyperlinks.
4. Mobirise Template (WordPress)
This visually compelling web page means that you can disperse data evenly. The superb use of white house means there’ll be no big wall of textual content to impede readability to your net web page guests.
You may briefly describe your historical past on the high of the web page. The three icons assist you to lay out your most essential values. Plus, the web page contains a carousel, so you’ll be able to embody headshots and titles to your teammates.
Greatest About Us Web page Examples
Good tales humanize your model, offering context and which means to your providing. What’s extra, good tales are sticky — which implies persons are extra more likely to join with them and cross them on.
Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down completely different items of the story into sections that mix phrases and simply digestible graphics.
What I really like: Yellow Leaf put their storytelling abilities to work on their About web page. They use descriptive and emotive copy and lovely graphics. I discover that an About web page with a narrative works more durable for his or her enterprise than a generic one.
Some individuals assume About Us pages should sound formal to achieve credibility and belief. Nicely, that’s not fully right as a result of most individuals discover it simpler to belief not-so-formal human beings. So hold your About web page pleasant and actual.
Take inspiration from Eight Hour Day. They humanize their model by showcasing the individuals behind the corporate.
What I really like: Introducing the founders with inviting photographs on this About Us web page drives house the purpose that Nathan and Katie are “two people with a ardour for creativity — creativity makes us completely satisfied.”
3. Apptopia
Folks need to know what your enterprise does and the way it can assist them. In any case, if individuals cannot determine what you do, how will they know they want your services or products?
So, skip the business lingo — that’s what Apptopia does on its About Us web page. Their easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the common individual to grasp it.
What I really like: Apptopia makes use of quick and punchy sentences to elucidate complicated merchandise and concepts in a means that isn’t patronizing. I admire how the copy on this About Us web page leads with empathy.
4. Moz
As an alternative of following the basic About Us script, strive one thing completely different. Take Moz, for instance. So much has occurred since they based the corporate in 2004. This web page shares the corporate’s milestones utilizing a enjoyable and clear design.
Moz’s About Us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.
What I really like: When this web page, I famous the standard references to how Moz acquired funding, the way it switched its model positioning — and, most significantly, the way it switched again to its unique mannequin.
This speaks volumes in regards to the significance of honesty and humility to your prospects.
5. Yokel Native
On its About web page, Yokel Native spotlights its purchasers, its story and mission, and the workforce behind the model.
This final factor is important as a result of Yokel Native is aware of that its vibe wins over potential purchasers. In any case, while you rent an company, you’re hiring its individuals. And folks have personalities.
What I really like: As a result of “Yokel Native” is a little bit of a kooky identify that offers individuals pause, the corporate pokes enjoyable at it by offering the definition.
This results in photographs of the workforce at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur.
I really like how this web page ties the banding of the web page collectively.
6. Nike
Nike started on the campus of the College of Oregon on the hand of the school’s monitor coach, Invoice Bowerman.
Though he now not works on the firm, one in all his beloved quotes nonetheless stands on the backside of Nike’s About Us web page:
“When you have a physique, you might be an athlete.” This daring sentence, referenced by the asterisked “athlete” within the phrases proper above it, sheds essential gentle on Nike’s viewers.
The model could also be huge as we speak, however Nike is all in regards to the rising stars whom the corporate is dependent upon, based on the remainder of its About Us web page, to “increase human potential.”
What I really like: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the About Us web page. There’s no query that the customer is in the best place and understands precisely what Nike has got down to do.
I additionally love that the web page exhibits off the design of their sneakers.
The perfect About Us pages use an excellent combine of colours, have persona, and keep true to an organization’s distinctive model voice. Let’s take a look at Bulldog, a skincare model for males.
The About web page is pithy and leads with a cute bulldog — becoming the identify and the model. It additionally states the aim of the merchandise — to assist prospects from waking up with the (admittedly lovely) wrinkly face you see while you go to Bulldog’s web site.
What I really like: Bulldog isn’t afraid to have enjoyable with its model. I discover that this humor makes this About Us web page something however typical. It primes guests for a narrative in a means that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.
8. Doomtree
Made up of proficient artists with thriving solo careers, Doomtree brings these musicians collectively to work on artistic initiatives as a crew.
The group “began as a large number of associates in Minneapolis, playing around after faculty, attempting to make music with out studying the handbook.”
As quickly as you arrive on Doomtree’s About web page, you’re greeted with huge, daring photographs of these associates.
As you scroll down, you get extra interplay with the crew’s occasions and music tracks. That is sensible as a result of it offers guests an on the spot pattern of Doomtree’s product.
Professional tip: Discover methods to make use of multimedia parts. If an image is price a thousand phrases, a video will probably be price many occasions extra. Contemplate combining your distinctive story with audio and visuals like Doomtree.
Beneath the Fold is an organization dedicated to “sharing information tales you aren’t listening to anyplace else.”
With that in thoughts, the massive headline on the About web page introduces the corporate’s goal. Additional down, you’ll discover 4 core values, how the enterprise generates income, and extra particulars in regards to the workforce behind the scenes.
What I really like: This web page will get straight to the purpose about what Beneath the Fold is, who it serves, and why it exists. The easy design lacks colour, elaborations, and sensational imagery.
These decisions make it simpler for me to concentrate on what the corporate has to say — a direct nod to the mission assertion.
10. Ceros
Ceros’ About Us web page is interactive and interesting. As you scroll, you see a timeline of the corporate’s achievements since 2006.
Subsequent, there’s the superior design of awards the corporate has acquired. This positions Ceros as the selection model for potential job seekers.
What I really like: Ceros retains the textual content on the web page quick and candy, with highly effective statements like “our mission is to encourage & unlock creativity.” I’m instantly drawn in with out distractions.
11. Candy Loren’s
From begin to end, Candy Loren’s About Us web page is playful, partaking, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs.
As you scroll, you’ll transfer by a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.
What I really like: Candy Loren’s yummy merchandise are final on the web page, making certain you’re absolutely primed to buy solely after studying about Candy Loren’s mission.
Each photograph additionally options the product, which showcase their choices and make me hungry.
12. TalEx
TalEx started when two girls left a serious recruiting agency to construct their very own. TalEx has since seen unprecedented progress at 4,900% within the first three years. The corporate’s About web page captures this historical past and extra.
What I really like: The corporate’s emphasis on social accountability takes up almost half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual internet revenue to philanthropic organizations.
After I go to the positioning, I do know instantly that giving again is essential to the workforce at TalEx.
LoveBug Probiotics’ web page successfully contains all the data you’d want on the corporate to make an knowledgeable buying resolution.
That features how the founder got here up with the concept, her private ties to the imaginative and prescient, and the science behind her probiotic.
Whereas the merchandise are science-backed, the About Us web page doesn’t confuse guests with difficult-to-understand info. As an alternative, the web page is simple and useful.
What I really like: This About Us web page options a picture of the founder’s 4 younger kids sporting “Chief Enjoyable Officer,” “Chief Giggle Workplace,” “Chief Foolish Officer,” and “Chief Humor Officer” T-shirts.
There aren’t many pages with cuter introductions than that.
Generally, easier is best — as is the case with Brown and Coconut. This About Us web page options a couple of paragraphs of textual content outlining the model’s story and imaginative and prescient.
Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.
What I really like: Reasonably than ending with a CTA directing guests to its merchandise, the co-founders select to incorporate a CTA for guests to observe the enterprise on its social channels, thus selling a more practical, long-term lead era technique that begins with model consciousness.
15. Kuno Artistic
Kuno Artistic’s About web page successfully focuses on what makes the corporate completely different: its individuals.
Whereas the primary paragraph describes the origin of the digital advertising and marketing company, black-and-white headshots of all its staff take a lot of the web page up, together with descriptions of every member.
What I really like: Should you’re uncertain what you need to embody in your About Us web page, take into account noting how Kuno Artistic focuses on its individuals, moderately than its product. I discover that this strategy gives a good way to humanize your model.
About Me Web page Templates and Examples
About Me Template
About me pages differ, however most nice pages embody a couple of customary parts. Be sure you embody the next data in your web page.
Your goal: This describes your goal for doing the work you do. What will get you off the bed every morning? Strive utilizing the Ikigai map for steering right here.
Imaginative and prescient assertion: Who’re you, and the place are you headed? Consider it or not, individuals need to you for management. Present them the way you’re main your life and what evokes you to maneuver ahead.
Your core values: Private core values assist the reader join with you and discover frequent floor.
Private assertion: Whether or not you share your hobbies, household life, or enjoyable info, a quick private abstract helps the reader relate to you on a private degree.
Subsequent, you’ll see these parts in motion within the examples under.
Performed-for-you About Me Web page Templates
1. Coax Template (WordPress)
The Coax template permits the typography and duplicate to take middle stage.
This text-centric strategy highlights your private accomplishments and sells your providers. Contemplate laying out content material like a resume with huge subheads on the left and descriptive textual content on the best.
Plus, this template is powered by Elementor, a web page builder that makes customization straightforward.
2. One-page Portfolio Template
As an alternative of a wall of textual content, this About Me web page is neatly divided into separate sections. The textual content on the high of the web page means that you can describe your mission and background.
The icons within the subsequent part name consideration to a few particular providers you present. Additional down the web page, you’ll be able to clarify these providers in better element. You can too embody photographs to indicate what you are able to do.
Your About Me web page ought to present a spotlight of your accomplishments, in addition to an summary of your service. This template can assist you set your greatest foot ahead.
The Beckham template features a prompt place to hyperlink your resume, in addition to sections to indicate off beforehand accomplished initiatives.
Close to the underside of the web page, you’ll be able to showcase essential numbers. That features what number of purchasers you will have, what number of initiatives you’ve accomplished, and the way a lot espresso you drank.
For private web sites, take into account inserting your contact data entrance and middle. Your guests shouldn’t have to look to see how they’ll attain out.
The Calvin template makes integrating your contact data and private story seamless. This template leads with e-mail and telephone numbers, and you may define your providers earlier than together with hyperlinks to your work.
Greatest About Me Web page Examples
1. Joe Payton
The type and tone of your About web page ought to match the providers you present. Let’s take a look at Joe Payton’s web site for instance.
Not solely do Joe’s illustrative self-portraits give him a private model that prospects will keep in mind, however in addition they present his experience as a designer and animator. His web site guests can study what he does in an simply digestible means.
What I really like: Joe freely expresses his values as a artistic skilled on a well-organized web page. He tells a narrative that guides the reader by every part, with out having them scroll endlessly to the underside of the web page.
I additionally love the artwork all through.
2. Aja Frost
All proper, we is likely to be biased in highlighting this skilled, as Aja is our very personal director of English progress at HubSpot. Nonetheless, the ingenuity she brings to the corporate isn’t misplaced on her web site’s About Me web page.
Being a data-driven skilled, Aja is aware of her purchasers are searching for greater than her writing abilities.
They need to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession progress, which peaks — no pun supposed — at a powerful line graph exhibiting the results of an website positioning technique she applied for the HubSpot Weblog.
What I really like: Aja understands the worth of being personable even in a digital house like an About Me web page. She closes out her About web page with a private word on what she does in her spare time — a good way to humanize your self within the eyes of your potential prospects.
Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this by her DEI work and her advocacy.
Her About web page, which doubles as the positioning’s homepage, calls this out on the very high in a single daring assertion: “I’m right here to make sure organizations know the way to create space for everybody.”
What I really like: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence, “You belong right here,” underscores the inclusivity of Butler’s mission and work.
I like how this web page showcases Butler’s persona.
This skilled YouTube content material creator has an eclectic assortment of movies associated to expertise and tradition and expresses that range throughout her About Me web page.
Moreover the colourful self-portrait on the high of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 835,000.
This is a crucial quantity to know for her potential video advertisers and collaborators who need to know the way a lot publicity they’d get by working along with her or promoting on her channel.
What I really like: The colour textual content on her web page highlights key data. This helps the reader navigate the web page and perceive what’s essential for them to know.
5. ShaDrena
ShaDrena is a graphic artist whose mission is to “visually construct artistic rebellious manufacturers past a emblem.”
In three sections — about, bio, and random info — the viewers will get the complete ShaDrena expertise, which is extra than simply design. It’s additionally about voice and persona.
As a self-described “artistic hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her web site comes throughout as edgy and genuine.
What I really like: ShaDrena’s About web page is counterintuitive to what somebody would possibly count on from a graphic artist. ShaDrena introduced a lot of the content material in black, white, and grey, which places all of the concentrate on the composition of her design.
6. Marc Ensign
On his About web page, Marc Ensign takes his work significantly with out taking himself too significantly.
Entrepreneurs know there’s worth in retaining an off-the-cuff tone within the content material they create, however to draw prospects, you’ll want to show you will have self-discipline and integrity. This usually proves to be a troublesome stability to get proper.
What I really like: Marc Ensign nails the stability between pleasant and formal with a assured opening assertion. This attracts me in and establishes Marc as a relatable companion to work with.
With a superb design that emphasizes her copy, Miracle Inameti-Archibong’s web site is a grasp class on find out how to do a one-page web site nicely.
Miracle presents the content material with massive, clear photos, daring colours, dynamic angles and blocks, and easy typography.
What I really like: Miracle’s About Me part spans over a decade, nevertheless it’s specified by simply 4 sentences. I can simply perceive her profession span with out being overwhelmed with extra data.
Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her persona, writing samples, {and professional} providers.
The positioning additionally contains a very cool animated video impact within the background, creating a way of house and motion.
What I really like: Haley leads with an essential quantity: She will write over 100 articles a yr. Beginning with a powerful knowledge level helps present her degree of expertise.
I additionally love how being sturdy and “shapely” are a central a part of her model.
9. Amy Blaschka
Amy Blaschka’s portfolio options loads of white house, balanced out with a shiny blue header that basically pops and orange buttons for conversion actions (i.e., “Let’s discuss”).
Her use of video to elucidate what she does additionally helps her stand out in a crowded house.
What I really like: To showcase her creativity and individuality, Amy has an inventory of bullet factors of issues she loves and issues she doesn’t love.
She additionally gives web site guests with three (sure, three!) completely different variations of her bio: a brief one (beneath 75 phrases), one which’s longer (beneath 150 phrases), and her full bio, which takes up a whole web page.
By doing this, she’s exhibiting her expertise for crafting messaging and educating potential prospects about who she is. Very sneaky, Amy!
10. Cathy Derus
Cathy Derus’ web site options daring photos and crisp textual content.
The positioning additionally highlights Cathy’s appearances in main media retailers and publications, like Entrepreneur and Cosmopolitan.
What I really like: Cathy’s about part contains a full-page picture of Cathy on her laptop computer, with a quick textual content introduction on to the best of her.
As an alternative of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re truly in her workplace along with her.
I discover that it is a nice method to construct credibility.
11. Matt Grey
Matt is a serial entrepreneur who now manages a portfolio of “soulful companies.”
His web site promotes the paid programs he’s developed for entrepreneurs and the one-on-one teaching he gives to these searching for a extra personalized effect.
Matt’s web site gives loads of content material to assist guests perceive who he’s and what he does. The main focus of the positioning could be very easy: to get guests to transform by signing up for his e-mail e-newsletter.
What I really like: Beneath the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone.
Decrease on the web page, I can discover a mailing listing sign-up kind with a dedication of what subscribers will obtain by signing up.
12. Iryna Fedchenko
Iryna, a digital entrepreneur and way of life influencer, makes use of her About web page to share her story and profitable collaborations with notable manufacturers.
With a easy white background, her gorgeous photos take mainstage. She gives samples of her work on the identical web page, together with model logos for social proof and numbers demonstrating her attain.
What I really like: This can be a nice instance of an About web page for a private model as a result of the model itself is about her.
She exhibits off her accomplishments whereas inviting web site guests to discover her work, observe her on social, or attain out to work along with her.
Regularly Requested Questions on About Pages
1. How do I write an About Us web page?
Right here’s a plug-and-play information to creating an About Us web page:
Set up your mission assertion.
Create a story round your story.
Define how your model has developed.
Emphasize your “aha!” second.
Speak about your viewers.
Share your model values.
Add social proof.
2. What’s the level of an About Us web page?
An About Us web page offers your viewers a better take a look at your model. It shares your model’s mission, values, and story to inform individuals what you’re constructing and why.
This web page offers prospects an entire image of your enterprise and encourages potential staff to affix the workforce. It’s additionally an excellent place for traders to study extra about your model.
3. How do I write an About Me web page instance?
When writing an About Me web page, keep in mind to let your persona shine by and share your abilities, experiences, pursuits, and extra.
You can too add visuals to make the web page extra intriguing to your viewers and present them each your enterprise + enjoyable facet!
Inform the World All About You
Now that you simply’ve seen examples, it’s time to construct your individual About web page. With an excellent story to inform, artistic copy, humility, and digestible visuals, you’re in your method to an attention-grabbing person expertise.
You’ll be standing out from a sea of About Us and About Me pages very quickly. So, inform us, what makes you completely different? We’re desperate to study extra about you.
Editor’s word: This publish was initially revealed in October 2020 and has been up to date for comprehensiveness.
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