57 TikTok Stats to Know in 2024

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Since launching in 2018, TikTok has racked up tens of millions of downloads globally. It will also be a little bit of a thriller since TikTok doesn’t all the time disclose key app metrics.

As somebody who’s gotten sucked into the app, hearted a whole bunch of posts, and even made a number of movies, I’m pretty sure that this platform will stick round for fairly a while.

That can assist you make knowledgeable selections about your technique, we’ll cowl key TikTok statistics and info to know.

Already know what stats you’re searching for? Leap there with this desk of contents:

57 TikTok Stats to Know in 2024

TikTok Stats for Entrepreneurs

Earlier than we bounce into total TikTok stats, let’s evaluation some key figures and greatest practices for entrepreneurs to know when utilizing the app.

TikTok utilization amongst social media entrepreneurs has elevated 15% 12 months over 12 months. (HubSpot Weblog Analysis)
27% of entrepreneurs surveyed plan to make use of TikTok for the primary time in 2024. Forward of TikTok is Fb (40%), YouTube (45%), and Instagram (39%). (HubSpot Weblog Analysis)
Entrepreneurs say that TikTok, Instagram, YouTube, and Fb have the largest potential to develop in 2024, and 60% of entrepreneurs will improve their funding in these apps. (HubSpot Weblog Analysis)
The perfect instances to put up on the app are 6-9 p.m., 3-6 p.m., and 12-3 p.m., and one of the best day is Friday. (HubSpot Weblog Analysis)
In response to a research, one in ten Gen-Zers is extra more likely to depend on TikTok than Google. (Adobe)
TikTok has the third-best engagement fee, in line with entrepreneurs. Of entrepreneurs surveyed, 13% mentioned that TikTok has the very best engagement fee. Forward of TikTok is Fb (22%), YouTube (23%), and Instagram (23%). (HubSpot Weblog Analysis)
TikTok video downloads have been as excessive as 2,733,100 in quarter three of 2023. (Statista)
TikTok says that a number of U.S.-based workers can “warmth” movies, which implies they will intervene to extend their viewership. (Forbes, eMarketer)
TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)

Userbase, Downloads, and Progress

Inside TikTok’s first 12 months, it reportedly reached 500 million month-to-month energetic customers. Whereas as soon as thought-about a fluke, TikTok’s progress has solely skyrocketed since then.

In September 2021, TikTok celebrated reaching 1 billion month-to-month energetic customers. (TikTok)
Douyin, TikTok’s unique standalone app in China, had 300 million customers when Musical.ly merged with TikTok. (The Verge)
In 2022, TikTok was probably the most downloaded app globally (850 million downloads), adopted by Instagram and WhatsApp. (Statista)
In 2024, TikTok was the third most downloaded app with 128 million downloads, after Temu (132 million downloads), and apparently, Capcut, TikTok’s video modifying app. (Enterprise of Apps)

Demographics

Right here’s a breakdown of TikTok’s main demographics. Please observe that viewers information for people who don’t establish inside the binary should not reported.

TikTok’s largest age group is between the ages of 18 and 24. (Statista)
54.1% of worldwide TikTok customers are feminine, and 45.9% are male. (Information Reportal)
70% of U.S. TikTok customers establish as sports activities followers. (TikTok)
92% of Gen Z customers aged between 16 and 25 years use YouTube. Instagram and TikTok observe, with 85% and 78% of U.S. Gen Z customers. (Statista)
Amongst social media entrepreneurs who construct social media communities, 28% say that TikTok is the best platform for constructing an energetic group on social media. (HubSpot Weblog Analysis).
America, Indonesia, and Brazil have the most important audiences on TikTok as of January 2024. (Statista)
TikTok is now obtainable in additional than 200 international locations. (Oberlo)

Person Conduct

TikTok is a fast-paced app. The second you log in, you see a video on the high of a feed that’s algorithmically curated round your pursuits.

From my very own expertise, TikTok can simply trigger you to spend extra time than anticipated watching an limitless stream of usually comedic movies. Since these movies could be wherever from 6 seconds to 10 minutes, the app is good for individuals in search of fast leisure or longer-form content material.

Due to TikTok’s fast tempo and leisure issue, the stats beneath aren’t that stunning:

The typical person spends 95 minutes per day on the app, in line with DataProt. (DataProt)
TikTok was downloaded 767 million instances worldwide in 2023. (The Guardian)
TikTok is extra fashionable than Fb for Gen Z in each nation, with the Czech Republic being the one exception. (Klarna)
90% of TikTok customers assume sound is significant for the TikTok person expertise. (Shoplus)
After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra more likely to be loyal to the model. (TikTok)
Customers are 1.8x extra more likely to agree that TikTok introduces them to new subjects they didn’t even know they favored. (TikTok)
1 / 4 of U.S. adults below 30 often get information on TikTok. (Pew Analysis Middle)
40% of customers say that their For You Web page (FYP) is both extraordinarily or very attention-grabbing to them. (Pew Analysis Middle)
52% of U.S. adults on TikTok have by no means posted a video on the platform. (Pew Analysis Middle)

The Influence of TikTok

Adverts on TikTok seen for lower than six seconds nonetheless produce a stronger impression in comparison with advertisements seen for 20 seconds or extra. (TikTok)
71% of TikTok customers who take motion off the platform say that TikTok exhibits them precisely what they’re searching for. (Market Solid)
67% of feminine buyers depend on creator suggestions earlier than making a purchase order. (TikTok)
57% of manufacturers now leverage short-form movies (TikTok, IG Reels, and many others.) as a part of their social media technique. (HubSpot Weblog Analysis)
TikTok customers are 1.8x extra more likely to persuade their household and associates to purchase the merchandise they bought beforehand (versus non-TikTok customers). (TikTok)
44% of Gen X TikTok customers say the platform helps them uncover new issues. (TikTok)
TikTok customers are 1.4x extra doubtless to purchase a brand new tech product within the subsequent six months (versus non-TikTok customers). (TikTok)

Purchasing on TikTok

37% of TikTok customers in the US made purchases both by way of hyperlinks on the app or straight on the platform. (Statista)
TikTok customers are 1.4x extra more likely to order extra meals or grocery deliveries throughout festive seasons (versus non-TikTok customers). (TikTok)
TikTok customers are 1.3x extra doubtless than different platform customers to buy a product to elevate their spirits. (TikTok)
Millennial TikTok customers are 2.9x extra doubtless than different platform customers to make a tutorial a few product after shopping for it. (TikTok)
50% of TikTok customers have purchased one thing after watching TikTok LIVE. (The Drum)

Able to learn to harness the facility of TikTok store for your online business? This is easy methods to get began. 

Viral Tendencies and Influencers on TikTok

TikTok has opened doorways for influencers, comedians, meme creators, and even some manufacturers. Listed here are a number of attention-grabbing tidbits about viral traits and influencers on the app:

Probably the most adopted creator on TikTok is Khaby Lame, with 161.4 million followers. Following shut behind is Charlie D’Amelio, with 152 million. (Wikipedia)
67% of entrepreneurs who work with influencers/creators work with micro-influencers (10,000-99,999 followers/subscribers). Solely 17% work with mega influencers (over 1 million followers/subscribers). (HubSpot Weblog Analysis)
47% of entrepreneurs worth the standard of an influencer’s content material when deciding who to work with. (HubSpot Weblog Analysis)
90% of entrepreneurs will preserve or improve funding in influencer advertising and marketing in 2024. (HubSpot Weblog Analysis)
America has a big pool of influencers, with 10M people thought-about as such. (Influencity)
Within the U.S., the variety of feminine influencers reaches 4.7M. Male influencers, then again, make up solely 2.8M influencers. Lastly, neutral-gender influencers observe with 2.5M. (Influencity)
Warner Music Group teamed up with six TikTok influencers and acquired over 1.5M likes, a mean engagement fee of 17%, and 13.4K user-generated movies. (The Influencer Advertising Manufacturing unit)

Right here‘s a compilation of TikTok’s #CowboyChallenge the place individuals carrying regular clothes minimize to themselves in cowboy costumes to the track “Outdated City Street.”

[Video: https://youtu.be/LxwpKKK3P4s]

Enterprise, Income, and Competitors

The launch of TikTok not solely put its mother or father firm, ByteDance, on the map, however it additionally resulted in competitors from apps like Fb, which launched a really comparable app known as Lasso shortly after TikTok went viral. Whereas TikTok and ByteDance are much less clear about income and different main particulars, right here’s what we all know:

TikTok is the highest international app for shopper spending. (information.ai)
TikTok has a 4.7-star ranking within the Apple App Retailer and 4.3 within the Google Play Retailer. (Apple App Retailer, Google Play Retailer)
Bytedance, TikTok’s mother or father firm, is valued at $268 billion, making it the world’s most dear startup. (China Cash Community)
Within the first three quarters of 2023, TikTok registered a income of about $9.4 billion. (What’s The Massive Information)
TikTok generated an estimated $14.3 billion in income throughout 2023, a 52% improve year-on-year. (Enterprise of Apps)
TikTok was on observe to amass round $20 billion in international gross merchandise worth final 12 months. (TechCrunch)

The Mysteries of TikTok

Though TikTok is a high social platform and is ramping up its choices for advertisers, it’s nonetheless relatively new. When an organization or startup is new, it’s not unusual for management to cover early numbers, even when a model is profitable. In actual fact, we’ve seen this with different main corporations like Snapchat and Netflix.

Regardless of the launch of TikTok For Enterprise in mid-2020, there’s nonetheless much more to study as TikTok’s international groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be stunning if we began to see extra clear details about the app and its person base.

The place to Discover TikTok Stats

Within the meantime, if you wish to study extra about TikTok, you may learn up on its quick historical past and early success on this put up, or click on right here to discover a how-to information for utilizing the app. As well as, you may uncover necessary TikTok info app on numerous web sites:

Need to see what different companies are doing on TikTok? Try this roundup of manufacturers on TikTok.

TikTok is a necessary a part of entrepreneurs’ technique. These stats present how wide-reaching the platform is and the facility of crafting the best message. Begin experimenting with TikTok at present, discover the best technique for you, and develop.

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