70+ Social Media Demographics for Entrepreneurs in 2024

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I get it, fellow entrepreneurs — generally, you simply want the numbers.

The juggernaut generally known as social media solely will get larger with each new yr, and due to that, demographics shift with it. In the end, maintaining on high of essential numbers earlier than your social media campaigns will help you obtain ROI in the long term.

Right here, we’ve compiled the state of social media demographics, optimized with crucial information it’s essential to learn about your viewers and shaping your personas for 2024.

Leap Forward:

Normal Social Media Demographics

Roughly 82% of Individuals between 18 and 49 years outdated use not less than one social media web site. (Pew Analysis Middle)
Earlier than working with influencers, 33% of entrepreneurs contemplate the demographic of their viewers. (HubSpot Weblog Analysis)
Snapchat has the very best quantity (41%) of customers aged 18-29. (Statista)
90% of entrepreneurs discover that short-form movies equivalent to TikTok and Instagram reels have excessive ROI (71%) or common ROI (27%). (HubSpot Weblog Analysis)
Social media customers use a mean of seven.2 social media platforms monthly. (Hootsuite)

Fb Demographics

Normal

As of 2023, Fb has over 3 billion month-to-month energetic customers. (Statista)
Fb has over 2 million every day energetic customers and nearly 4 million month-to-month energetic customers. (Meta)
Fb is the best platform for neighborhood constructing. (HubSpot Weblog Analysis)
The common consumer within the U.S. spends 30.9 minutes on Fb per day. (Statista)
Fb is the preferred social media platform for entrepreneurs. (HubSpot Weblog Analysis)
Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please word that viewers information for people who don’t establish inside the binary usually are not reported.

Globally, 56.3% of Fb customers establish as male, whereas 43.7% establish as feminine. (Statista)
Fb is used essentially the most by individuals aged 25-34. (Statista)
31% of U.S. adults commonly get information from Fb. (Pew Analysis Middle)
When it comes to every day utilization, 33% of Gen Z respondents confirmed that they log into Fb not less than as soon as a day. (Ignite Social Media)
Fb is the preferred social media app utilized by boomers, per GWI. However, TikTok, Snapchat, Reddit, and Instagram are additionally rising in reputation. (Insider Intelligence)

Geography

India has essentially the most Fb customers at 314 million, with the U.S. in second place with 175 million customers. (Statista)

Takeaways

As the preferred social media community, Fb is certainly a platform value investing in. Its largest consumer group is Gen X but it surely nonetheless has a variety of customers throughout all ages. Moreover, Fb is well-liked worldwide, making it an excellent social media community for manufacturers of all industries and areas.

Instagram Demographics

Normal

There are at the moment over 2.4 billion month-to-month energetic customers on Instagram. (Demand and Sage)
Instagram has the very best ROI, engagement, and highest high quality leads. (HubSpot Weblog Analysis)
The common period of time per day spent on Instagram is 33.1 minutes. (Statista)

Age and Gender

Please word that viewers information for people who don’t establish inside the binary usually are not reported.

Males between the ages of 18 to 24 signify the most important demographic on Instagram, adopted intently by males between 25 to 34 years outdated. (Statista)
Most girls on Instagram are between 18 and 34 years outdated. (Statista)
The smallest age group on Instagram is senior males 65+. (Statista)
On common, U.S. customers will spend 49 minutes a day watching social video in 2024, a 5.8% enhance YoY, per our June 2023 forecast. (eMarketer)

Geography

India and the U.S. lead the board because the nations with the most important Instagram viewers sizes, just like Fb. (Statista)
For 2 consecutive years, essentially the most geo-tagged metropolis on the planet on Instagram has been Los Angeles, California. (Point out + Hubspot)
The Asia-Pacific area has the very best engagement fee. (Point out + HubSpot)

Takeaways

Instagram is one other main social media platform with a big consumer base spanning all age teams, and it presents superior ecommerce options, making it extremely well-liked amongst customers and priceless to manufacturers.

X (Twitter) Demographics

Normal

X is the tenth most visited web site within the U.S. (Semrush)
There are 360,000 posts despatched per minute on X. (Statista)
X has 421 million month-to-month energetic customers, including 20 million in 2023. (Enterprise of Apps)
The common period of time per day spent on X is 34.1 minutes. (Statista)

Age and Gender

Please word that viewers information for people who don’t establish inside the binary usually are not reported.

X’s consumer base closely skews male, with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

The U.S. is the nation with essentially the most X customers, at 77 million, with Japan proper behind at 58.2 million. (Statista)

Takeaways

In the event you’re seeking to construct a neighborhood surrounding your model, X is a superb place to begin. It’s significantly well-liked within the U.S., so if that aligns along with your audience, contemplate organising your digital store there.

TikTok Demographics

Normal

The vast majority of TikTok creators are aged 18 to 24. (Exploding Subjects)
76% of customers say they prefer it when manufacturers are part of particular curiosity teams on TikTok. (TikTok)
In line with well-known TikTokers, the best video period for simple consumption and retaining viewers’ consideration is 10 to 17 seconds. (Professional World Enterprise Options)

Age and Gender

Please word that viewers information for people who don’t establish inside the binary usually are not reported.

21.5% of TikTok’s world viewers are females between the ages of 18 and 24, and 17% are males between 18 and 24. (Statista)
U.S. customers spend 59.8 minutes per day on TikTok. (Statista)
Most TikTok customers within the U.S. are 10 to 19 years outdated, adopted by 20 to 29. (Exploding Subjects)
Gen Z prefers to observe short-form movies on TikTok over Instagram. (eMarketer)

Geography

The area with the most important TikTok viewers is the U.S. (150 million customers). Indonesia follows with 126 million TikTok customers. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an excellent platform for B2C manufacturers focusing on this demographic. With short-form video taking off, it’s a chance for manufacturers to not solely hop on a rising development however do it on a platform that caters to their goal audiences.

YouTube Demographics

Normal

YouTube is the second handiest platform for constructing a social media neighborhood. (HubSpot Weblog Analysis)
YouTube is the second most visited web site within the U.S. (Semrush)
A mean of 1 billion hours of YouTube content material is watched on TV every single day. (YouTube)
YouTube shorts common over 70 billion views per day. (YouTube)

Age and Gender

Please word that viewers information for people who don’t establish inside the binary usually are not reported.

1 / 4 of U.S. adults commonly get information from YouTube. (Pew Analysis Middle)
Male customers account for 54.4% of the YouTube viewing inhabitants, whereas feminine customers account for under 45.6% of tourists. (World Media Insights)
YouTube is the second most useful channel for locating content material on the Value of Dwelling Disaster; TikTok is first. (Statista)
68% of Gen Z customers stated they use YouTube for leisure and scrolling. (Later)

Geography

Southern (580.1 million) and SouthEast Asia (332.6 million) have the very best variety of YouTube customers, adopted by North (279.1 million) and South America (262 million). (World Media Insights)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the best way to Child Boomers. With the launch of YouTube shorts and the recognition of short-form video, manufacturers ought to develop a method to capitalize on rising curiosity to generate leads.

LinkedIn Demographics

Normal

Entrepreneurs can attain 900 million customers with LinkedIn Adverts. (Knowledge Reportal)
Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Knowledge Reportal)

Age and Gender

Please word that viewers information for people who don’t establish inside the binary usually are not reported.

57.2% of LinkedIn customers establish as male, whereas 42.8% establish as feminine. (Statista)
Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)

Geography

Over 75% of members are outdoors the U.S. (LinkedIn)
LinkedIn is utilized in 200 nations and areas worldwide. (LinkedIn)

Takeaways

LinkedIn continues to be the primary social media platform for B2B manufacturers. It’s stuffed with decision-makers and younger adults coming into the workforce prime for social promoting.

Reddit Demographics

Normal

There are greater than 100k energetic Reddit communities. (Reddit)
Between January and June 2023, 227.57 million posts had been created on Reddit. (Statista)
Reddit is the third most visited web site within the U.S. (Semrush)

Age and Gender

Please word that viewers information for people who don’t establish inside the binary usually are not reported.

Gen Z customers on Reddit have elevated yearly. It’s anticipated that in 2024, there will probably be 15.4 million energetic Gen Z customers on Reddit. (Statista)
A majority of Reddit customers are male. (Statista)

Geography

The vast majority of Reddit’s desktop customers are primarily based within the U.S. (48.46%), adopted by the U.Ok. (7.16%) and Canada (6.97%). (Statista)

Takeaways

Reddit’s consumer base has grown considerably in recent times. This means that buyers have gotten extra serious about what the community has to supply. From an viewers perspective, it’s made up principally of male Millennials, attracting most of its customers from the U.S.

Snapchat Demographics

Normal

Snapchat reaches 90% of the 13 to 24-year-old inhabitants and 75% of the 13 to 34-year-old inhabitants in 25+ nations. (Snapchat)
Women and men aged 18-24 are Snapchat’s principal goal market. (Statista)
182.35 million individuals in India use Snapchat, and 108.8 million individuals within the U.S. use Snapchat. (Statista)
There are 364 million every day energetic customers worldwide. (Statista)
There are 243 million Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please word that viewers information for people who don’t establish inside the binary usually are not reported.

51% of Snapchat customers worldwide are feminine. (The Social Shepherd)
About 46% of Snapchat customers are male. (Statista)
The vast majority of Snapchat customers are between 18 and 24 years outdated. (Statista)

Takeaway

One factor that’s clear with this Snapchat information is that younger individuals find it irresistible. After Instagram launched Tales, many thought Snapchat was on its means out. Seems, it’s nonetheless a significant participant within the social media sport.

Be happy to check with this checklist periodically as you’re working via your editorial calendars and audits for the brand new yr. As this time of yr requires a contemporary slate, the analysis behind your subsequent unbelievable marketing campaign needs to be contemporary, as properly.

Pleased planning!

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