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On March 22, Samsung hosted an Unbox & Uncover occasion in New York Metropolis, the place the producer revealed 4 new flagship TVs and a Body good speaker. The entire new merchandise can be found for pre-order now on the Samsung web site, and Samsung is providing some engaging incentives to encourage clients to position pre-orders.
The brand new merchandise embody a brand new Body artwork TV and accompanying Music Body good speaker, in addition to new QLED and OLED fashions. Because of a speedy new processor, the AI-powered good TVs will be capable of upscale older content material and ship improved image high quality, based on Samsung.
The brand new merchandise embody:
The brand new TV fashions vary in measurement from 43 inches all the best way up to an enormous 98-inch model of the 4K QN90D Neo QLED TV, with a nosebleed-inducing price ticket of $14,999.99. For mere mortals, Samsung may even provide barely extra reasonably priced variations of those TVs, the Neo QLED 4K QN85D, the Neo QLED 8K QN900D, and the OLED 4K S90D.
Mashable previewed the brand new TVs on the launch occasion, the place Samsung additionally debuted a tacky 90s sitcom parody starring former Saturday Night time Reside forged members Molly Shannon and Tim Meadows. We have got all the main points, plus a glance contained in the occasion.
Samsung reveals off its new 8K Neo QLED TV.
Credit score: Timothy Beck Werth / Mashable
We did not mess with the saturation on these photographs one bit.
Credit score: Timothy Beck Werth / Mashable
New Body TV and speaker coming quickly
Samsung’s ultra-thin Body artwork TV has confirmed to be extraordinarily fashionable, and Samsung releases a brand new iteration yearly. For the 2024 The Body TV, Samsung labored with Pantone to validate the colour constancy of the show, making certain that video and artworks render precisely in all mild situations. The Body TV (2024) may even include an artwork preview function, letting customers who do not subscribe to Samsung’s artwork assortment preview new works every month. None of those options are game-changing, and we might class them underneath iterative enhancements.
Samsung previews the latest product within the Body lineup.
Credit score: Timothy Beck Werth / Mashable
Shut-up with the brand new image frame-like Music Body.
Credit score: Timothy Beck Werth / Mashable
Nevertheless, Samsung did reveal a brand new product within the Body lineup — the brand new Music Body good speaker. The Music Body appears to be like like a sq. image body, and may thus mix in with your property decor. The Music Body can arise, be mounted on the wall, or transfer round as wanted.
Samsung introduces new chip for smarter TVs with AI upscaling
On the Unbox & Uncover occasion, Samsung leaders had been eager to showcase the TV’s AI upscaling. The brand new Samsung 2024 TVs are powered by a brand new chip, the NQ4 AI Gen2 Processor processor. Samsung guarantees that this chip delivers double the efficiency (and eight occasions as many neural networks) as its predecessor. The brand new chip will permit the AI TVs to mechanically upscale grainy or low-quality video from years passed by. That may sound like sacrilege to lovers of lo-fi retro content material, or an thrilling new approach to expertise beloved content material from the 90s and past—choose your poison.
Samsung leaders made the announcement with an help from former SNL forged members Shannon and Meadows, who starred in a spoof video meant to focus on the brand new AI upscaling. To display this impact, Meadows and Shannon appeared in a 90s sitcom parody titled, “Greatest within the Home.”
The parody began with the lo-fi video high quality you’d count on from a 90s sitcom, earlier than switching to the “upscaled” model. (Presumably, the video was shot with trendy cameras, so it is unclear why upscaling can be essential.) Past upscaling, the brand new chip may even permit improved image high quality, readability, and distinction. As an illustration, the AI TVs will be capable of isolate fast-moving objects to make them extra seen to the customers. This may be splendid for sports activities content material, as a blurry soccer ball or soccer flying throughout the display might change into simpler to see.
The 90s sitcom parody on the Samsung Unbox & Uncover occasion.
Credit score: Timothy Beck Werth / Mashable
Shannon and Meadows on the occasion.
Credit score: Timothy Beck Werth / Mashable
Pre-order the brand new TVs and get a free 65-inch TV
To advertise the launch of the brand new Samsung TVs, the corporate introduced a brand new promotion: Prospects who pre-order one of many new TVs will obtain a free 65-inch TV. Particularly, once you pre-order a brand new 2024 Samsung TV, you will obtain a free 65-inch UHD Samsung TV (complete worth of $529.99). Likewise, customers who pre-order the brand new Body good speaker will obtain a $50 credit score to make use of at Samsung’s on-line retailer.
Mashable was in a position to take a look at the brand new TVs on the Unbox & Uncover occasion, and pre-orders are stay on the Samsung web site. Samsung did not announce an official launch date, however we count on the TVs to start out arriving by the top of March.
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