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After I was working as an in-house marketer, our crew spent months in preparation for a large business occasion.
Within the run-up to the large day, one of many greatest challenges was discovering sponsors for the present.
Emails went unanswered. Pitches have been ignored. Nothing appeared to click on.
That’s once we put all our inventive instincts into creating the proper sponsorship emails. And these emails secured constructive responses, bringing precise sponsors for the present.
In case you’re struggling to search out sponsors to your subsequent massive present, I’ve been the place you might be. That’s why I’ve curated 9 of the most effective sponsorship electronic mail examples that will help you excellent your pitch and bag that sponsorship.
We’ll cowl:
The Greatest Sponsorship Request E mail Examples
Let’s take a look at these 9 wonderful sponsorship electronic mail examples and study completely different components you’ll be able to emulate. I’ve collected just a few real-life electronic mail examples and sponsorship electronic mail templates you’ll be able to customise.
1. WTSFest
Areej AbuAli, the founding father of Ladies in Tech website positioning, hosts the WTSFest yearly. This on-site occasion occurs in a number of areas and brings collectively 500+ girls working within the area of tech website positioning. Areej shared this electronic mail she despatched to a possible sponsor concerned about contributing to this occasion.
What I Favored About This Sponsorship E mail
It is a profitable electronic mail due to its brevity. The message opens with a fast elevator pitch for the occasion. Areej will get straight to the purpose and briefly highlights what makes WTSFest a novel alternative for the potential sponsor.
The e-mail takes solely a few sentences to zoom in on the largest worth proposition for sponsors: one in every of a sort, with an all-women speaker line-up and attendees. The brochure is a good way to share extra particulars and reply questions/objections with out making the e-mail too wordy.
2. The Wall Road Ladies Discussion board
I discovered one other nice sponsorship electronic mail instance shared by Saranya Balachandran, the Content material Advertising and marketing Lead at Ionixx Applied sciences. Saranya despatched an electronic mail exploring the potential for sponsoring an occasion hosted by the Wall Road Ladies Discussion board.
On the left, you’ll see the response she acquired from the occasion organizers. This electronic mail shares a high-level overview of the occasion and solutions the vital query: what’s in it for sponsors?
What I Favored About This Sponsorship E mail
The response from the Wall Road Ladies Discussion board’s crew was crisp but detailed. It covers all the important thing particulars in regards to the occasion: when, what, who, and the place. Plus, sponsors may also try the occasion’s agenda.
Extra importantly, the e-mail particularly highlights the advantages for sponsors. It additionally features a extra complete brochure sharing extra insights that sponsors can be concerned about. and I notably preferred that the message invitations sponsors to get in contact with the occasion co-chairs to debate extra particulars.
3. SaaS Sponsorship
In case you assume your potential sponsors are too busy to learn a protracted electronic mail or undergo a brochure, then this electronic mail could be a nice template for you. It’s concise and creates curiosity with out gifting away too many particulars.
What I Favored About This Sponsorship E mail
This instance works nice if you wish to maintain your message easy and brief. It’s a quick pitch inviting potential sponsors to discover alternatives over a chat. So, the e-mail highlights solely important info sponsors want: what’s the occasion for and what the important thing advantages are.
4. Healthcare Sponsorship
I consider emails requesting sponsorships ought to have two elements:
What the occasion is about.
Why sponsors ought to care.
This electronic mail template addresses each elements properly. It provides you a quick description of the occasion, attendees, and themes to be coated. And it provides you three clear factors of what you get as a sponsor.
What I Favored About This Sponsorship E mail
I like that this electronic mail is definitely scannable and delivers a convincing pitch, even if you happen to skim by way of the message. It additionally has a private tone with first-person pronouns and nudges sponsors to discover potentialities for contributing to the present.
5. Massive Occasion Sponsorship
Massive occasions sometimes embody sponsors in numerous tiers with various packages and advantages. In case you’re focusing on sponsors for a number of ranges/tiers, then this electronic mail is nice to offer folks a fast overview of the occasion. It encourages them to take a look at the brochure or deck and study extra about completely different packages.
What I Favored About This Sponsorship E mail
In case you’re doing chilly electronic mail outreach to search out sponsors, you must set some context round who you might be and why you’re reaching out. I like this instance as a result of it begins by establishing credibility for the sender.
The message doesn’t beat across the bush. As a substitute, it takes only a few phrases to emphasise the principle CTA (view sponsorship packages). And it ends by highlighting that it’s a location-specific occasion — an vital element for corporations attempting to enter this territory or construct their stronghold.
6. Knowledge Analytics Occasion
Whereas most sponsorship request emails rinse and repeat the identical set of advantages, this instance takes a unique method. It explains how corporations can strengthen their model picture and reinforce their enterprise values by sponsoring the occasion.
The message primarily banks on the standard and central theme of the occasion fairly than highlighting flashy advertising and related perks.
What I Favored About This Sponsorship E mail
This electronic mail positively influences corporations to sponsor the occasion by highlighting how each companies are pushed by mutual values. It additionally provides sponsors the promise of interacting with key opinion leaders and potential clients within the business.
7. Innovation in Fintech
In case you’re giving sponsors entry to a distinct segment viewers, it’s finest to guide your sponsorship request with this focus. This instance is solely centered across the fintech vertical and guarantees sponsors nice alternatives to succeed in a distinct segment viewers of pros and companies on this area.
What I Favored About This Sponsorship E mail
This electronic mail can catch sponsors’ consideration with one compelling sentence: Sponsoring this Expo would place your model on the forefront of the fintech revolution. It’s an aspirational alternative—one that may excite manufacturers to discover sponsorship alternatives.
The message additionally highlights all the advantages particularly aimed on the fintech business. Its targeted messaging stands out from generic pitches.
8. Sustainability Occasion
What if you happen to create a sponsorship electronic mail the identical approach you write a LinkedIn put up? Open with an intriguing hook, contextualize your concept, make the provide, and finish with a mild CTA. I like this instance as a result of it follows this construction and delivers a compelling message with out sounding pushy or too direct.
What I Favored About This Sponsorship E mail
This electronic mail opens with an concept that sponsors may relate to. This opening sentence units the stage for the occasion and attracts readers’ consideration to the remainder of the pitch.
The message doesn’t highlight the identical previous advantages for sponsors. As a substitute, it focuses on the occasion’s mission and the way sponsors can develop into a vital a part of this mission. It additionally sheds mild on the viewers attending the present for sponsors to see if it aligns with their enterprise.
9. Cybersecurity for Enterprises
I’ve additionally discovered that opening your sponsorship emails with an bold promise could be a inventive technique to reel folks in. Give them a view of what they’ll obtain by contributing to your occasion, then share extra particulars about the way you’ll make it occur — like on this instance.
What I Favored About This Sponsorship E mail
I like how this instance opens with a novel proposition to impress a way of intrigue amongst readers. The messaging additionally speaks from the sponsors’ perspective and highlights what’s in it for them. Plus, it mentions a key profit: positioning every sponsor as a thought chief within the business.
The way to Write an E mail for Sponsorship
I’ve learn, analyzed, and written dozens of sponsorship emails. Some labored properly, and a few tanked. After evaluating all my experiments with these emails, I’ve narrowed down my finest ideas for writing sponsorship emails.
Emphasize your shared model values.
Excessive-decibel advertising campaigns gained’t impress sponsors. They wish to know the core values of your occasion and the way they align with their model.
I like to recommend highlighting your corporation values at the beginning of the e-mail with a private contact. You need to present that you just’ve finished your analysis about them and perceive their mission. Current these values to resonate extra along with your prospects and nudge them to have a dialog.
One of many greatest value-driven advantages you’ll be able to spotlight for sponsors is that they’ll get behind a trigger they honestly consider in.
This manner, you too can construct long-term partnerships with these sponsors as a substitute of making a transactional relationship for a one-off occasion.
Share particular insights about your viewers.
One other decisive issue for sponsors is realizing who they’ll attain, aka the viewers. You’ll be able to’t merely write a line or two describing the form of of us attending your present and name it a day. Give sponsors extra context about contributors and clarify how they’ll profit from this particular viewers.
This readability in your occasion viewers will add extra worth to your sponsorship proposal. It could possibly make your pitch immediately interesting if the viewers aligns with an organization’s goal market.
Plus, this viewers analysis reveals you’ve put sufficient thought into curating a world-class expertise for a extremely area of interest group of individuals as a substitute of creating it open for all.
Create a way of exclusivity.
You’ll be able to enhance the perceived worth of the sponsorship alternative by providing some unique advantages or early entry to your occasion. Construct a way of urgency and hype to make your provide sound extra thrilling to prospects.
For instance, you’ll be able to present unique rights to host the primary session or early entry to the tickets. This time-bound provide may also fast-track decision-making and encourage sponsors to take the spot earlier than the chance goes away.
Log off with a single call-to-action.
You need to conclude your sponsorship request with a transparent CTA highlighting the quick subsequent step. Don’t confuse readers with a number of CTAs, like “let’s focus on extra” and “try our packages.” It’s a must to make it straightforward for them to proceed and study extra about this chance.
Keep in mind to keep away from pushy messaging. It’s a must to encourage them to discover the sponsorship packages as a substitute of utilizing promotional phrases.
A Tried-and-Examined Sponsorship E mail Template
Right here’s a pre-made sponsorship electronic mail template you need to use to create your first set of emails.
Topic: Turn into a sponsor for [Event]!
Hey [Sponsor’s Name],
I’ve been following [Sponsor Company] for just a few years now, and I acknowledge your dedication to [specific values or mission]. That’s why I’m reaching out to you with an thrilling alternative to showcase your ardour for this trigger by changing into part of [event name].
Right here’s why I consider it’s a terrific alternative to your model:
Profit #1
Profit #2
Profit #2
I’d like to provide the unique provide of [mention exclusive offer] and a platform to associate with key business leaders and decision-makers.
Would you be eager to debate extra particulars about this partnership? Please e book time right here to study extra about our sponsorship packages.
Greatest,
[Your signature]
Securing Sponsorships Made Simple with E mail Examples
Discovering sponsors isn’t any imply feat — and I say this from my expertise of spending weeks of trial and error to safe sponsorships for our occasion.
However with these handpicked examples, you now know find out how to write sponsorship emails that make folks tick and have interaction in additional dialog.
So, bookmark this put up for the subsequent time you’re reaching out to potential sponsors and want a pinch of inspiration to write down your messages.
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