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The Affinity suite of apps, which incorporates Affinity Photograph, Designer, and Writer, has grow to be generally known as a superb various to the Adobe Artistic Cloud suite. However there’s rather a lot occurring behind the scenes, as Serif – the corporate behind the Affinity apps – has now been acquired by Canva in a multi-million greenback deal.
Canva acquires Serif, which develops Affinity apps
The information was confirmed by each Serif and Canva on Tuesday. In accordance with Canva, the acquisition “accelerates Canva’s enterprise ambitions, unlocking a future the place skilled designers can craft designs and templates with Affinity to scale throughout organizations with Canva.”
The Affinity suite at the moment has greater than 3 million customers the world over. The apps can be found for a number of platforms, together with macOS and iPadOS, and have received many trade awards, equivalent to an Apple Design Award and Apple App of the 12 months for Mac and iPad. And for Affinity customers, Canva says it can proceed to put money into the artistic suite.
Canva will proceed to put money into the Affinity suite to make sure it not solely meets the wants {of professional} designers, but additionally enhances their experiences and empowers them to do their finest work. Collectively, Canva and Affinity will probably be a powerhouse mixture constructed to supercharge the targets of each kind of designer.
The complete Serif staff, which has round 90 individuals, will be part of Canva. Though the precise worth of the deal is unclear because the negotiations contain a mixture of money and inventory, Bloomberg reviews that it’s valued at “a number of hundred million kilos.”
Not less than for now, Affinity apps received’t be rebranded or considerably modified, nevertheless it’s seemingly that some form of integration with the Canva platform will probably be launched sooner or later. Canva additionally mentioned that there aren’t any present plans to vary the subscription-free mannequin of Affinity apps – an enormous plus over the Adobe apps.
Extra particulars on the acquisition may be discovered on Serif’s web site.
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