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Google will quickly suggest linking your Show & Video 360 advertisers to Google Analytics.
As soon as it detects an unlinked DV360 advertiser, you could begin receiving these suggestions much like the notification displayed within the picture beneath:
Why? Linking the DV360 advertiser permits you to export Analytics audiences and conversions to DV360. Moreover, you possibly can view marketing campaign value information and consumer engagement information in Analytics, enhancing marketing campaign measurement capabilities.
Why we care. Monitoring marketing campaign efficiency precisely is essential for efficient optimization and producing progress stories.
How suggestions work. Google says it supplies customized suggestions “that will help you get essentially the most helpful and correct information and make the most of new, related options as they develop into accessible.” Suggestions are primarily based in your property’s historical past, settings, and developments noticed throughout Google Analytics.
In case your property has not too long ago began operating, you could not see any suggestions initially. Nonetheless, remember to test again once more quickly, as Google Analytics frequently identifies and introduces new suggestions tailor-made for you.
Accessibility. Suggestions are displayed within the Suggestions part of the House web page and seem contextually all through Google Analytics, positioned on the high or to the proper of related pages.
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Deep dive. Learn Google’s announcement in full for extra info.
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