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A convention web site is a robust strategy to generate buzz about your occasion, reply generally requested questions, and increase ticket gross sales and attendance.
Since 2020, nearly all of occasions have been hosted nearly — and this pattern will probably proceed in 2022 and past. In reality, the worldwide digital occasions business is predicted to develop 23.7% annually from 2021 to 2028, in accordance with knowledge from Grand View Analysis.
In an more and more digital-first world, a convention web site is extra essential than ever. As many individuals’s first introduction to your occasion, it may possibly affect whether or not somebody buys a ticket, or abandons the web page completely.
Under we’ll discover over 20 of the good convention web sites we have discovered. You need to use these examples as inspiration when designing your personal web site.
Convention Web site Design Greatest Practices
Earlier than we dive into the examples we have collected, let’s discover some greatest practices to bear in mind when designing your personal convention web site.
An excellent convention web site design ought to comply with these greatest practices:
Put your location and date above-the-fold: Folks ought to know instantly the place, and when, your occasion is going down. If they can not discover it simply, they might abandon your web site. Earlier than you dive into audio system or every other data, guarantee your guests know whether or not they can attend within the first place.
Use interactive components: Movies or animated graphics can go a good distance in direction of making your web site look modern {and professional}. Plus, video is an effective alternative to showcase spotlight reels from previous occasions.
Middle the web page round your customer: What’s in it for them? Nice audio system to encourage their work? An opportunity to community with business leaders? Guarantee your copy outlines — clearly and concisely — how your web site customer will profit out of your occasion.
Have a transparent call-to-action: Your web page is finally meant to transform internet guests into occasion attendees — so make this simple to do. Create a daring “Register Right here” or “Purchase Tickets” button so your guests can simply convert after they’re prepared.
Embrace enjoyable visuals: One factor that is obvious in all of the convention internet designs we selected is attention-grabbing, distinctive, enjoyable visuals. An excessive amount of white area will probably bore guests and never pique their curiosity sufficient to buy a ticket. Use visuals to seize your customer’s consideration, and talk by photos what your occasion is all about.
Create time-pressure by together with a countdown function: In just a few of the web sites we’ll take a look at beneath, you will see a countdown that outlines what number of days, hours, or minutes guests have left to enroll in the occasion. This can be a unbelievable strategy to create a way of urgency and encourage guests to enroll instantly — or threat lacking out.
Align along with your model identification: A convention is an effective way to generate model consciousness to a a lot bigger viewers. With that aim in thoughts, you need to ensure that your convention web site aligns along with your model identification. Utilizing the identical or related typography, coloration schemes, and logos can make sure you obtain a constant appear and feel throughout your advertising collateral.
Now that we have lined some convention web site greatest practices, let’s examine how these 20+ conferences put these concepts into apply.
1. FloQast’s Take Management
Lower than three months earlier than Floqast’s annual consumer convention was scheduled to happen, it needed to shift from in-person to digital. Utilizing Content material Hub, FloQast and its internet design companion company Aptitude8 was in a position to ship a seamless convention expertise and web site.
FloQast’s Take Management convention web site revamps its well-recognized inexperienced and navy blue colours in a singular coloration scheme, utilizing brighter and extra analogous colours. It additionally has two clear CTA buttons above-the-fold encouraging guests to observe the occasion on demand.
What we like: The web site design is exclusive, however in keeping with FloQast’s branding.
Professional tip: Broaden your coloration palette with analogous colours to offer your convention web site with an enhanced appear and feel.
Nice instance of: Constant model identification
2. Main Design Pageant
Shade is a crucial issue to think about when designing any internet web page, and this homepage for the Main Design Pageant does an excellent job utilizing complementary colours to evoke a way of warmness. Moreover, you’ve every thing you want on the high of the web page — together with a button to buy tickets, the date of the competition, and what you will get for attending (a month of design management actions). This web page proves that oftentimes, much less is extra.
What we like: This web site clearly supplies guests with all the data they’re in search of about this yr’s Main Design Pageant.
Professional tip: Use one accent coloration to spotlight essential components on the web page, just like the date of the convention and CTAs.
Nice instance of: Minimalist design
3. Canvas Convention
To underscore the worth of the Canvas Convention — insider tales from product individuals — a picture of individuals chatting and networking at a earlier occasion serves as Canvas’ backdrop picture for the 2021 convention homepage. Moreover, the web page would not shrink back from vibrant, vibrant colours — like purples, greens, and blues — to draw the guests’ consideration.
Plus, the worth is clearly acknowledged front-and-center, which helps guests know whether or not they can afford the occasion earlier than exploring something additional.
What we like: The whole lot on Canvas Convention’s homepage — from the background picture to the copy — emphasizes that the occasion is community-centric.
Professional tip: Attempt to heart your web site round your occasion’s worth proposition so every thing from the structure to the copy is emphasizing the occasion’s advantages for attendees.
Nice instance of: Copy that underscores the occasion’s worth
4. UX Fest
This scroll-triggered, interactive web page is so enjoyable, I scrolled it just a few occasions. As you progress down the web page, you are launched to new details about the convention, with enjoyable, distinctive design components, just like the “Keep House and Degree Up” picture to the suitable of the primary Convention field. Better of all, the web page is extremely easy, with loads of blue area on both aspect, to evoke a way of calmness as guests be taught in regards to the convention.
What we like: UX Fest’s interactive web site invitations customers to scroll and click on on totally different CTAs to be taught extra in regards to the audio system, masterclasses, and competition and buy tickets.
Professional tip: Use animations and different interactive components to information the consumer down the web page to the “Get Tickets” CTA button.
Nice instance of: Interactive design
5. GOTOpia Chicago
Among the finest options of this convention web page is the “Early Chicken Ends In…” countdown that seems above-the-fold as quickly as a customer enters the positioning. The sense of urgency encourages guests to enroll instantly, or threat shedding out on an excellent deal. The web page additionally does an excellent job outlining all of the essential data it’s essential know in just some phrases — together with “Partaking Talks”, “Keynotes”, and “Trivia + Completely happy Hours”.
Plus, who would not love the brilliant vibrancy of a red-and-white coloration scheme?
What we like: The countdown timer reveals how a lot time is left earlier than early chicken registration ends. It is a delicate however efficient strategy to generate ticket gross sales.
Professional tip: Use a countdown timer to encourage guests to purchase tickets as quickly as attainable, however preserve the design easy and unobtrusive so it would not appear overly promotional.
Nice instance of: Creating a way of urgency
6. Shopper Know-how Affiliation
The CES convention web page combines daring colours with attention-grabbing visuals to seize a customer’s consideration instantly, with a easy “Past the on a regular basis” tagline. The web page gives all crucial data, together with date, location, and a CTA, from the very high of the web page, guaranteeing CES-fans can join instantly.
What we like: Shopper Know-how Affiliation’s CES 2022 homepage supplies customers with a direct occasion registration path.
Professional tip: Make registering in your occasion as simple and fast as attainable.
Nice instance of: Signup move
7. UX+ Convention
The UX+ Convention web site is a superb instance of utilizing interactive components to have interaction and delight guests. There is a background animation and a number of other textual content and hover animations that instantly seize guests’ consideration.
Combining previous attendees’ testimonials with an animated speaker lineup, this can be a highly effective web page that makes probably the most of its actual property to display why the UX+ Convention is a must-attend occasion for anybody within the UX business.
What we like: The UX+ Convention dwelling web page makes use of interactive and visible components to have interaction and impress the UX professionals visiting the positioning.
Professional tip: Create a web site that may entice and delight your distinctive viewers.
Nice instance of: UX design
8. Chargebee Consumer Convention
This sleek-looking homepage makes use of daring colours, typography, and animation to evoke a futuristic vibe. What I cherished most about this convention web site was the shifting, interactive components they’ve used to maintain your curiosity as you scroll the web page, together with spinning visuals and continuously-moving textual content. This additionally reinforces the theme of the convention — “change is important” — and its calls-to-action to adapt, evolve, and innovate.
Go to and scroll by the positioning your self — it is extra entertaining than you would possibly suppose.
What we like: Centered across the convention theme — “Change is important” — Chargebee’s web site is totally dynamic and interactive.
Professional tip: Your theme ought to inform the colour scheme, animations, CTAs, and each different a part of your web site design.
Nice instance of: Theme-centric design
9. Circles Convention
When attendees are selecting which conferences are price their time and sources, one of many first questions they’re going to ask is, “Why this convention over all others?”
This query is answered instantly on the Circles Convention homepage, and it is answered utilizing highly effective, participating textual content. For example, the primary sentence you will learn in response to “Why Unmasked?” is “Shed layers of concern and doubt, and reveal your interior creativity” — satisfied but?
What we like: Circles Convention does a superb job of persuading guests to attend their 2022 occasion by clearly explaining this yr’s theme and speaker lineup and displaying spotlight reels from earlier years and recordings of previous periods.
Professional tip: Clearly clarify why guests ought to attend your particular occasion.
Nice instance of: Answering “why this occasion?”
10. Collision Convention
Seeing Seth Rogan on the high of the web page is undoubtedly cause sufficient to pause on the positioning for anybody who’s a fan. Plus, “The Olympics of Tech”, a quote from Politico, does an excellent job demonstrating the worth of the convention.
However what impressed me probably the most was the slider proper beneath the hero picture and “What Others Say” testimonials part. The slider displayed what number of attendees, nations, startups, journalists, companions, and buyers have been represented within the occasion. For anybody whose not sure whether or not to attend, this can be a compelling argument to not miss out.
What we like: Collision Convention makes use of a carousel slider to show spectacular stats about its viewers.
Professional tip: As an alternative of telling web site guests how massive your convention is, present them when it comes to actual numbers to influence them that they can not miss it.
Nice instance of: Creating FOMO
11. An Occasion Aside
Contemplate standing out from the group through the use of in-house designs in your homepage, like An Occasion Aside does. The web page is cheerful and colourful, and supplies all essential data in just a few phrases. Earlier than a customer has even scrolled, they’ve realized the place (on-line), when, and for whom the convention advantages.
For those who want extra convincing, they’ll go to the “Why Attend?” web page to see attendee testimonials (displayed as textual content messages), key causes to attend, and solutions to widespread objections.
What we like: An Occasion Aside clearly explains the place, when, and who the occasion is for, and why UX and front-end designers ought to attend.
Professional tip: Contemplate how you can say extra with much less.
Nice instance of: Concision
12. Startup Grind World Convention
Utilizing a mix of pictures and distinctive design shapes works effectively on this case, and the brilliant purple, pink, and inexperienced colours you see on the high of the web page contrasts effectively in opposition to a easy off-white backdrop. The web page is modern and makes use of three daring CTA buttons above the fold to offer all data a customer might want to attend the occasion, both as a startup, “scale up” enterprise, or particular person attendee.
What we like: Startup Grind World Convention supplies clear and distinct paths for various teams, together with startups, scale-up companies, and people, as quickly as they land on the homepage.
Professional tip: Clearly clarify how totally different segments of your viewers can take part in your occasion.
Nice instance of: CTAs
13. The Martech Summit Singapore
In case you’re internet hosting a convention in a singular or thrilling location, think about using a picture of that location as a compelling backdrop. On this case, The Martech Summit used a picture of Singapore to remind web site guests of the opposite profit they’re going to get if touring from one other location for the convention — a visit to a vibrant metropolis. Plus, the attendee rely helps persuade hesitant patrons who probably do not need to really feel like they’re lacking out.
What we like: The Martech Summit clearly emphasizes that its location is one other good thing about attending the occasion.
Professional tip: Determine what is going to excite attendees about your occasion and showcase it in your design and replica.
Nice instance of: Emphasizing location as an occasion profit
14. React Day New York
First off — who would not love scorching canines?
This React Day web page does an excellent job utilizing humor to face out. Not solely is there an enormous illustration of a scorching canine — which hooked me instantly — however there are a number of mentions of scorching canines, together with beneath Purchase Tickets (“Psst: There might be scorching canines”), and utilized in response to “Why” to the suitable of the web page.
What we like: Humorous illustrations and replica about scorching canines makes this convention web site a few barely intimidating matter — React — extra accessible.
Professional tip: Use humor by yourself convention web site to shock and delight new audiences.
Nice instance of: Humor
15. INBOUND
Okay, okay — I is likely to be biased, however hear me out.
This INBOUND web page does a superb job of thrilling guests about INBOUND 2022, even thought INBOUND 2021 simply occurred. It reveals a video outlining this yr’s audio system to excite and impress guests with the probabilities of comparable standard audio system in 2022. This can be a good thought in case your convention has pulled in some huge names in conferences’ previous, to provide guests a way for what they’ll count on at an upcoming convention if you have not formally launched upcoming audio system.
The remainder of the web page additionally successfully outlines all crucial data, together with outstanding CTAs to view the 2021 Content material Library and join a e-newsletter to get the newest INBOUND bulletins.
What we like: HubSpot generates pleasure for INBOUND yearly by making previous content material and future bulletins accessible to current and potential attendees.
Professional tip: Add components like a spotlight reel, e-mail opt-in kind, and content material library to get individuals thrilling about subsequent yr’s occasion.
Nice instance of: Producing pleasure for an annual occasion
16. ProductCon
One factor that made this #ProductCon web page, a convention held by the Product College, stand out to me was the easy-to-find “Get Free Ticket” field, which is front-and-center for brand spanking new guests. Notably in case your convention is on-line and free — which creates minimal boundaries to entry — it is a good suggestion to make it simple for prospects to enroll immediately.
What we like: Product College encourages potential attendees to get their free tickets to #ProductCon as quickly as they land on the homepage.
Professional tip: If pricing is a aggressive differentiator of your convention, emphasize that in your design.
Nice instance of: Emphasizing free admission as occasion profit
17. NRF 2022: Retail’s Large Present
One of many cleaner, sleeker designs on this checklist, NRF’s Convention Web site employs a daring background picture and minimal textual content to simplify the consumer expertise. You will discover every thing it’s essential know on the high of the web page — together with the theme of the convention, location, dates, and how you can register.
In case you want extra convincing, then you’ll be able to scroll to the “Why Attend NRF 2022” to be taught 4 key causes this occasion is so priceless for retailers and distributors to attend.
What we like: NRF’s convention is designed to “not simply to assist retail transfer ahead, however pace forward.” This concept is captured not solely by the theme (“Speed up”) and replica, but additionally by the graphics used all through the web site.
Professional tip: Pair highly effective and concise language with visuals to inform new guests what your convention is all about.
Nice instance of: Copy and visuals supporting the theme
18. AdWorld Convention
If you are going to have some spectacular corporations attending or sponsoring your occasion — together with Google, Fb, and IBM — it is a good suggestion to showcase them in your convention’s homepage, like AdWorld does within the instance above. Plus, what actually stands out about this instance is the small movies of varied audio system that transfer throughout the web page, making a dynamic and distinctive expertise.
What we like: AdWorld Convention showcases its audio system in a unique approach, displaying video thumbnails of audio system shifting throughout the display screen.
Professional tip: Re-think how you can show widespread sections of a convention web site — just like the speaker line-up or agenda — to create a singular consumer expertise.
Nice instance of: Showcasing audio system
19. Development Advertising Summit
One factor I appreciated about this web page was the clear, “No Danger. Order Can Be Cancelled Freed from Cost…” textual content proper beneath the CTA, which helps dissuade any guests’ issues over being unable to attend and shedding cash. The web page successfully leverages vibrant colours and a futuristic-looking coronary heart to seize guests’ consideration from the get-go.
What we like: Objection dealing with is a typical time period within the gross sales world and applies to conferences as effectively. The Development Advertising Summit anticipates and resolves one widespread objection of potential attendees — non-refundable tickets — instantly on the homepage.
Professional tip: Determine and alleviate widespread issues of your potential attendees in your homepage.
Nice instance of: Objection dealing with
20. Design Thinkers
Design Thinkers begins its DesignRethinkers convention dwelling web page with a enjoyable, interactive part. In case you click on contained in the hero picture banner, you’ll be able to add sticker components to alter phrases like “Outline” and “Contemplate” to “Redefine” and “Rethink.” The homepage is fashionable but retro-looking, significantly with the black-and-white photos and what seems to be like scrapbook supplies within the nook. The distinctive mixture of muted and neon colours additionally helps.
What we like: Customers are invited to re-examine and re-work elements of the web site design by clicking and hovering over totally different components on the web page.
Professional tip: Invite customers to have interaction along with your web site by clicking on CTA buttons and different design components, scrolling, and extra.
Nice instance of: Consumer-centric design
21. From Enterprise to Buttons
Since From Enterprise to Buttons happened in a never-seen earlier than digital platform, their web site design needed to strike a steadiness between distinctive and acquainted. The web site, which jogged my memory just a little little bit of a carnival trip, makes use of vibrant colours and an uncommon typography to face out. The web page is enjoyable and distinctive, and has a clear navigation menu on the high to assist guests discover precisely what they’re in search of.
What we like: The web site design is uncommon however nonetheless user-friendly.
Professional tip: Pair non-traditional typography and picture overlays with conventional navigation menus and hyperlinks to make your web site one-of-a-kind however nonetheless simple to navigate and use.
Nice instance of: Distinctive design to replicate uniqueness of occasion
22. Crimson Hat Summit
We spherical out this checklist with an extremely easy but modern web page from Crimson Hat Summit, which states the theme — “Open Your Perspective” — and a short abstract of the convention above-the-fold. Using white area and minimal design components helps to spotlight this minimal copy, which piqued my curiosity within the convention. Plus, the “Register” button is obvious and easy-to-find.
What we like: Crimson Hat Summit’s theme, “Open your perspective,” informs each a part of the design, from the emblem to the structure to using whitespace.
Professional tip: Mirror your convention theme in your web site’s design.
Nice instance of: Convention brand
Convention Web site Templates
Able to create your personal?
Fortuitously, there are many templates out there that can assist you craft a compelling convention web site.
1. WordPress Convention Templates
In case your web site is hosted on WordPress, as an illustration, you need to use one in every of WordPress’s themes to create an inspiring, modern, skilled web site to draw and convert occasion attendees.
Better of all, you can begin with a pre-designed theme, after which use WordPress’s simple web site builder so as to add distinctive options to make your convention stand out. WordPress gives a free model, and the Marketing strategy is $25/month.
Check out 21 Greatest Convention WordPress Themes of 2021 for extra WordPress theme inspiration.
2. Wix Convention Templates
One other nice possibility is Wix, which has a big compilation of unpolluted, interactive conferences and meetups web site templates. Wix has a free possibility out there, and the Skilled model is comparatively cheap at simply $23/month.
You may as well edit your web site for cellular, guaranteeing your cellular web site guests will need to attend your convention simply as a lot as your desktop guests.
3. Canva Convention Templates
Lastly, check out Canva’s convention and occasion program templates. Canva is extremely easy-to-use, with drag-and-drop options, coloration schemes, and high-quality inventory pictures, illustrations, and graphics.
Better of all, in the event you’re designing along with your crew, you’ll be able to simply share your editable file from Canva after which place your colleagues’ options proper into Canva.
Constructing Your Convention Web site
And there you’ve it! Now you are prepared to start creating your personal convention web site to draw guests and improve attendees to your personal branded occasion. Who is aware of — possibly your organization will make it on this checklist sooner or later. Good luck!
Editor’s be aware: This put up was initially printed in April 2021 and has been up to date for comprehensiveness.
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