The ten Greatest Video Search Engines

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For digital entrepreneurs wanting to incorporate video of their content material, or get inspiration, video engines like google offer you a easy option to type by way of the hundreds of thousands of movies out there on-line.

Video content material is among the hottest types of digital media at the moment, and lots of manufacturers are already experimenting with both YouTube, Instagram, or TikTok.

Anybody not utilizing video ought to contemplate integrating video into their technique shifting ahead.

In line with HubSpot analysis, short-form video is the No. 1 format – providing the very best return on funding (ROI) – and can see probably the most development in 2024.

Bloggers have additionally elevated using movies inside their content material, having doubled their utilization within the final 10 years to assist enhance engagement.

That can assist you discover the right video on your content material – or inspiration and concepts to create your individual movies – we checked out a few of the greatest video engines like google you should utilize.

10 Video Search Engines You Ought to Use To Discover Video Content material

1. Google

Headquarters: Mountain View, California, United States.
Launched: 1998.
Founders: Larry Web page & Sergey Brin.

The preferred search engine on the market, Google possesses 91% of the search visitors worldwide, placing it considerably forward of any competitor.

Google processes over 40,000 search queries each second on common, including as much as round 3.5 billion searches per day, which is why it has such a dominance in search engine optimization.

Because the Google Search index is properly over 100 million gigabytes and billions of pages, Google has an enormous span of sources from throughout the web, together with YouTube, Fb, Vimeo, and extra.

That breadth of index makes it unequalled for video searches and compiling analysis on video subjects. Google is a straightforward first option to seek for movies with choices to match content material to key phrases.

First, sort in your key phrase and search; on the outcomes web page for sure queries, you’ll be able to see a video carousel.

With the ability to acquire a place on this carousel can ship appreciable visibility for a model. Particularly focusing on key phrases which have video carousels is generally why so many manufacturers have began embedding video of their content material pages.

Screenshot from seek for [content marketing], Google, February 2024If you then click on the Movies tab, you will get the total record:
Screenshot from seek for [content marketing], Google, February 2024When it involves video searches, as a result of it affords a lot selection, Google might be thought of a hearth hose when looking for video. So, a few of the extra area of interest video engines like google can floor higher outcomes.

2. YouTube

Headquarters: San Bruno, California, United States.
Launched: 2005.
Founders: Steve Chen, Chad Hurley & Jawed Karim.

YouTube is the second most-visited web site on the earth, rating proper behind Google by way of recognition, which makes Alphabet Inc. dominant in search because the dad or mum firm of each manufacturers.

A major 81% of U.S. adults use the video-sharing platform, making the location a robust draw for entrepreneurs and types.

Greater than 500 hours of video are uploaded to YouTube each minute, and YouTube viewers watch over 1 billion hours of video every day.

Over time, YouTube has redesigned how its search perform works to advertise several types of movies. Most just lately, YouTube has added a push for short-form content material to compete with different social media platforms equivalent to TikTok and Instagram’s Reels.

Shorts are solely highlighted as a carousel on some key phrases, and as you’ll be able to see beneath, “cute cats” is an instance. As a notice, “content material advertising and marketing” didn’t have a Shorts carousel.

You possibly can clearly see what number of performs are linked to all movies proven, supplying you with a glimpse into all-time efficiency – with the longer-form movies additionally highlighting how lengthy they’ve been energetic.

Screenshot from seek for [cute cats], YouTube, February 2024For some searches, YouTube Shorts will normally seem first on desktop and inside the preliminary outcomes on cell whereas scrolling. It should sometimes offer you a have a look at trending short-form video content material round your search time period, with full-length movies beneath that will help you discover each fast content material and extra detailed movies.

This may be nice when you’re seeking to discover concepts for a brand new content material collection or to see how longer movies might be became bite-size social cutdowns for Shorts.

As a result of YouTube is its personal platform, you’re prone to discover distinctive movies in comparison with different video-sharing websites, which you should utilize as a springboard on your personal content material.

Nevertheless, many channels are current throughout a number of platforms and can add the identical video throughout a number of websites, so it’s value being cautious of duplicate content material.

3. Bing

Headquarters: Redmond, Washington, United States (Microsoft).
Launched: 2009.
Founders: Invoice Gates & Paul Allen.

Whereas Bing could also be much less well-liked than Google, that doesn’t imply it’s not a helpful video search engine to make use of – it merely works a little bit in a different way.

On the subject of Bing’s video platform, there are many variations between Bing and Google that you just may not learn about which might make it the only option on your video search.

Bing affords a grid-based outcomes web page for a extra visible search expertise.
Movies play straight from Bing, so navigating between movies is simpler.
You possibly can simply see associated key phrases for expanded searches below the search bar.
Bing Video Search might recommend key moments inside movies associated to your search.

Discovering inspiring movies on Bing is tremendous simple. All you might want to do is sort your key phrase into the search engine and choose Movies.

Screenshot from seek for [content marketing], Microsoft Bing, February 2024On the left-hand facet, Bing additionally affords some broad classes the place you’ll be able to discover the newest movies and well-liked content material.

This will help you determine present occasions and normal developments that individuals discover attention-grabbing, which may, in flip, assist inform your content material technique when you want to capitalize on latest occasions.

Screenshot from Microsoft Bing, February 2024

4. Dailymotion

Headquarters: Paris, France.
Launched: 2005.
Founders: Benjamin Bejbaum & Olivier Poitrey.

Dailymotion is one other well-liked video-sharing platform with hundreds of thousands of movies and a devoted viewers in Europe, particularly French-speaking international locations – with the platform reporting 400 million month-to-month energetic customers.

It was one of many first platforms to function HD decision (720p) movies, and – whereas it isn’t as massive as YouTube – it’s nonetheless visited greater than some main streaming platforms equivalent to HBO Max and Paramount Plus.

A key attribute of Dailymotion to notice is that its video library is totally distinctive, which means it doesn’t herald outcomes from exterior web sites.

Customers can add their very own movies, much like YouTube, so performing a video search on Dailymotion will return totally totally different outcomes.

On Dailymotion’s homepage, you’ll be proven trending channels on the left facet to get an thought of which shops are well-liked – however that is restricted to partner-certified channels (normally from larger manufacturers) proven by the checkmark subsequent to a channel’s identify.

Screenshot from Dailymotion, February 2024

You can too scroll by way of trending movies overlaying the newest information, leisure, music, and sports activities.

In the event you log in, you’ll be able to observe particular channels to see their branded content material first and discover some inspiration on your personal.

Screenshot from Dailymotion, February 2024

In the event you’re in search of movies on a selected subject, merely search utilizing your most well-liked key phrase on the prime and scroll by way of the assorted outcomes, or type your search utilizing totally different filters.

Due to Dailymotion’s distinctive library of movies, it may be helpful for locating extra content material that you just may not discover on YouTube or from different video engines like google that don’t present outcomes from Dailymotion.

5. Vimeo

Headquarters: New York Metropolis, United States.
Launched: 2004.
Founders: Zach Klein & Jack Lodwick.

In the event you’re in search of editorial-style movies or a extra curated assortment, then Vimeo is a good video search engine selection.

Whereas it began out as a facet venture to then dad or mum firm’s Linked Enterprise’s comedy web site, CollegeHumor, it has grown into its personal standalone public firm with a major library of movies.

Vimeo affords each a video-sharing platform and a collection of video creation instruments by way of a software-as-a-service (SaaS) mannequin for enterprises and people.

With 350,000 movies uploaded to Vimeo on common per day and round 1.7 million paid subscribers, it additionally clearly has its personal viewers that makes full use of the location.

Because it has its personal huge on-line video library, you should utilize Vimeo’s video search engine to find all kinds of latest content material unique to this platform.

Screenshot from Vimeo, February 2024

One in every of its foremost options is that the staff over at Vimeo selects plenty of movies to spotlight, showcasing high-quality video content material throughout a spread of classes, equivalent to documentaries, animation, and comedy.

You’ll regularly see new uploads of brief movies submitted for a spread of worldwide movie festivals, equivalent to South by Southwest (SXSW) and Sundance, which may give you a snapshot of praise-worthy video content material to take concepts from and really feel impressed by.

You can too discover video advertising and marketing content material from a spread of manufacturers that will help you discover inspiration on your personal video content material, whereas additionally serving as an archive for previous video advertising and marketing campaigns.

Screenshot from Vimeo, February 2024

6. DuckDuckGo

Headquarters: Paoli, Pennsylvania, United States.
Launched: 2008.
Founder: Gabriel Weinberg.

If privateness is vital to you and also you don’t like the concept of the whole lot you do on-line being recorded, then DuckDuckGo might be the video search engine for you.

As a privacy-focused search engine, DuckDuckGo focuses on doing three particular issues for its customers:

Blocking trackers.
Enabling you to look privately.
Serving outcomes that aren’t primarily based in your earlier search historical past.

Screenshot from DuckDuckGo, February 2024

DuckDuckGo retains issues easy with its easy-to-use interface. In the event you’re in search of movies, merely sort in your key phrase into the search subject and click on Movies.

Screenshot from seek for [content marketing], DuckDuckGo, February 2024DuckDuckGo pulls in movies from throughout the net, together with YouTube and Fb, which means you’ll be able to privately search video content material with out being tracked.

This may be nice for doing video advertising and marketing analysis, as you’ll be able to run fully contemporary searches outdoors your potential ‘filter bubble’ that might skew what seems in your search engine outcomes pages (SERPs).

It additionally makes it simple to run a search primarily based on outcomes for various international locations, permitting customers to see how the outcomes change and discover totally different content material. All it’s a must to do is use the nation selector within the prime left and choose which nation you wish to base your search on.

In the event you really feel that you might additionally profit from having a browser that focuses on privateness to browse the net and not using a knowledge profile being constructed, then the DuckDuckGo browser might assist you get analysis performed with out being tracked.

7. TikTok

Headquarters: Los Angeles, United States & Singapore.
Launched: 2016.
Founder: Zhang Yiming, ByteDance Ltd., Toutiao.

Whereas TikTok could be primarily thought of a social media platform, it’s quickly being utilized by increasingly customers as a video search engine – with 40% of Gen Z shoppers now utilizing TikTok to seek for issues they wish to know extra about.

Its recognition is surging year-on-year, too – and never simply with youthful audiences, as 7% of working-age customers now see it because the social media app of selection.

Whereas TikTok’s particular income is unknown, dad or mum firm ByteDance Ltd. posted income numbers of greater than $110 billion for 2023 – with advert income from TikTok probably accounting for a good portion of that.

Given the big variety of user-generated video content material out there on the platform, it may be extremely helpful for recognizing developments for social media advertising and marketing and studying about new subjects.

The Discover perform is extremely helpful for exhibiting new movies that you just may not have thought to seek for, too.

Screenshot from TikTok, February 2024

Round 10 million movies are uploaded to TikTok daily on common, which means there’s at all times contemporary video content material to seek out and new takes on trending video codecs.

Every video is clearly labeled with its add date, so you’ll be able to see how just lately it was launched and what number of performs it has obtained.

8. Yandex

Headquarters: Moscow, Russia.
Launched: 1997.
Founders: Elena Kolmanovskaya, Arkady Volozh & Ilya Segalovich.

Yandex is a Russian expertise firm with the largest search engine market share in Russia and has been round longer than each Google and Bing’s predecessor, MSN Search.

Having launched again in 1997 as an solely Russian area, Yandex Search has emerged as a worldwide model of its companies.

Yandex affords an enormous search engine, together with options equivalent to mail, maps, a browser, translation, photos, and extra, making it a major competitor to Google in Russia.

As it’s possible you’ll anticipate, Yandex additionally has a video search engine that can be utilized to seek out totally different outcomes in comparison with different video engines like google.

Whereas it nonetheless pulls outcomes from comparable sources as different video engines like google, Yandex has its personal search algorithm for crawling and serving outcomes as all engines like google do.

Screenshot from seek for [content marketing], Yandex, February 2024

9. Ecosia

Headquarters: Berlin, Germany.
Launched: 2009.
Founders: Christian Kroll.

Based mostly in Berlin, Ecosia is a little bit totally different by way of the video engines like google on the market.

Whereas privateness remains to be a precedence, Ecosia considers itself a social enterprise and is dedicated to being CO₂-negative.

100% of Ecosia’s income from advert income – generated by each search customers make – go in direction of local weather motion. The vast majority of these are centered on tree-planting initiatives to assist make the world a greener place.

Screenshot from seek for [content marketing], Ecosia, February 2024Choosing Ecosia to do your video searches additionally allows you to use an eco-friendly search engine choice, so you are able to do your bit for the planet whereas researching movies from YouTube and different platforms.

When you can log in to maintain monitor of the variety of bushes you’ve helped to plant, Ecosia additionally doesn’t create a knowledge profile on you. Meaning, you additionally get the advantage of working video searches that aren’t probably skewed by your earlier queries for different initiatives you may need been engaged on.

In the event you’re in search of video concepts however wish to broaden your searches, you too can use Ecosia’s AI Chat, which is powered by OpenAI and ChatGPT, in an effort to generate new video concepts or key phrases you’ll be able to search with.

10. Swisscows

Headquarters: Egnach, Switzerland.
Launched: 2014.
Founders: Andreas Wiebe.

The proposition of Swisscows is considerably distinctive amongst video search engine choices.

Whereas different engines have the choice to interact filters to sift out specific outcomes, Swisscows deems itself a “family-friendly” search choice with all specific outcomes totally omitted.

Other than music, photos, and net content material, Swisscows additionally has a video search function that pulls in movies from throughout the net whereas filtering out any outcomes that might be thought of specific.

This may be helpful if you might want to analysis a probably risqué subject and wish to watch out about what movies present up in your outcomes.

Screenshot from seek for [content marketing], Swisscows, February 2024While Swisscows is working with Bing, which offers the search index for the location, you’ll nonetheless get totally different outcomes than looking out straight with Bing.

This is because of how Swisscows filters SERPs to omit outcomes that don’t meet the factors for being acceptable for all audiences. This goes for different well-liked video engines like google, too, equivalent to YouTube.

It’s value noting that Swisscows additionally performs movies straight inside the search engine, much like Bing. This lets you simply flick through movies and dip out and in with out leaving the SERPs.

How To Discover the Proper Video For Your Content material

When creating your individual content material on-line, including a video will help to achieve extra visibility and enhance engagement. The important thing issue is to make sure any movies you employ are related to the remainder of your content material and don’t detract from what you need your consumer to do.

By utilizing the video engines like google listed above, you’ve got the instruments to seek out quite a lot of movies that may be each informative and attention-grabbing to your viewers.

How Do I Reverse Video Search?

In the event you’ve discovered a video, however don’t know the place it got here from, you are able to do a reverse video search to seek out the supply. That manner, you’ll be able to monitor down the place it seems on-line and uncover extra about it – like discovering the total model of a video from a brief clip.

A reverse video search is similar to a reverse picture search. The search engine will have a look at the colour and pixels in a video, after which discover as shut a match as doable from different movies on the net.

Google additionally has a useful “Search by picture” perform constructed into the Google Pictures part of the location the place you’ll be able to add a screenshot from a video to assist monitor down the place else it seems on-line.

Learn how you can use a reverse video search to know extra about this convenient perform.

Why Video Has Grow to be Necessary For Content material And search engine optimization

It’s not simply shoppers who’re favoring video content material.

91% of companies are utilizing video advertising and marketing as a instrument to assist improve model consciousness and interact with their viewers – with 70% of those that aren’t at present utilizing video planning to start out in 2024.

Round 90% of these entrepreneurs who’ve used video content material have mentioned it provides good ROI by increasing their viewers and bettering gross sales lead era.

From testimonials to explainer movies and videographics, there are a lot of circumstances for creating impactful video content material to interact your viewers in a extra personable or thrilling manner.

By integrating video content material into your digital advertising and marketing technique in the correct manner, mixed with related content material creation and search engine optimization methods, you’ll be able to assist improve visitors and engagement on-line.

Finally, creating high quality video content material will help you obtain your key enterprise targets, equivalent to constructing a group round your enterprise or bettering buyer retention, and work as a part of your wider enterprise technique.

Extra sources: 

Featured Picture: ART PAL/Shutterstock 

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