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To deliver again the long-lasting PUMA Mostro mannequin, initially launched in 1999, the German sneaker model organized a spectacular and dystopian expertise occasion throughout New York Trend Week, titled “Welcome To The Wonderful Mostro Present”. Offered at New York’s historic Park Avenue Armory, PUMA reworked the house by way of mild, projection, experiential components and musical efficiency by Eartheater to rejoice the return of the convention-defying low-profile Mostro sneaker. In the course of the occasion, the 3D printed Uni Mostro mannequin created for PUMA by ALIVEFORM pushed the bounds of what future Mostro sneakers could appear to be.
PUMA x F1 Inventive Director A$AP Rocky directed and starred in a Mostro marketing campaign that launched simply earlier than the present throughout digital and social channels. Noteable company included Emily Ratajkowski, Ashley Graham, Davido*, Kyle Kuzma*, Becky G, Hari Nef, Eartheater, Caleb McLaughlin*, GloRilla, Lauren London*, Jay Brown*, Emory Jones*, Rickey Thompson, Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill.
The Uni Mostro design created by ALIVEFORM for PUMA sports activities model, impressed by the unique mannequin, was created in collaboration with Crew PUMA’s Alex Bloor and Daniel Taylor and absolutely 3D printed. It was worn by ASAP Rocky in the course of the occasion.
Initially launched in 1999, ‘Mostro’ comes from the Italian phrase ‘monster‘. Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining options resembling its signature spiked sole and versatile strap closure. Styled by Alastair McKimm alongside PUMA World Inventive Director Heiko Desens, PUMA confirmed a number of customized and business items from their upcoming AW24 collections that complement the present’s star, the Mostro. Groundbreaking when it first launched, and a murals right now, the Mostro highlights PUMA’s model place on the intersection of sport and vogue.
Promising most flexibility and luxury, the Mostro is an completely singular design for monsters and people alike. The 2024 Mostro is constructed with a mesh higher, overlaying PUMA Formstrip in metallic silver, in addition to an elastic strap closure and lycra liner.
Captured by way of the lens of photographer Chris Maggio in New York Metropolis, the marketing campaign exhibits the Mostro by way of the each day lives of a number of distinctive metropolis dwellers. Thawing out after 25 years in cryogenic slumber, the PUMA Mostro is now set for its re-entry.
Becoming a member of the Mostro are a bunch of defrosted people embodying the roles of two iconic NYC characters – the Gen-Z tastemaker, and the Vacationer. Similar to the Mostro itself, these sudden and daring characters are supposed to face out as totally different from the remainder.
Groundbreaking in 1999, and a murals right now, the Mostro walks the road between sports activities and magnificence, and now it’s again. Debuting in a Mild Gray and Yellow colorway, the PUMA Mostro shall be obtainable at chosen retailers worldwide together with Dover Road Market, Slam Jam, VooStore, Kith, The Damaged Arm, LN-CC, and END. Clothes and WORKSOUT beginning January 13, 2024. For the 3D printed Uni Mostro, attain out to Shun Ping Pek at ALIVEFORM.
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