Google Says Doubling Down On AI Content material Now Might Be A Unhealthy Concept

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There’s a thread on Reddit asking web site house owners how they’re coping with the brand new numerous Google updates and the related visitors drops. One Redditor responded that he would go from 500 articles to five,000 articles written utilizing AI to make up for the visitors drop. Through which Google’s John Mueller responded, “this can be a dangerous concept.”

John Mueller added, “As an alternative of digging deeper, I might go searching for tactics to construct one thing up.” He even added that “perhaps which means discarding the location and increase one thing for the long term.”

Right here is the unique publish:

I am simply gonna publish extra content material to make up for my misplaced visitors.

So presently with 500 articles I get 200 hits a day. I used to get 2,000.

So now I will write 5,000 articles (utilizing AI, after all), and hopefully get again 2000 hits a day.

It sounds silly, but it surely’s the one factor I can consider.

Right here is John Mueller’s full response:

I hope you make a joke, as a result of this can be a dangerous concept. As an alternative of digging deeper, I might go searching for tactics to construct one thing up. Possibly which means discarding the location and increase one thing for the long term.

The Redditor then responded to the remark about beginning a brand new web site, saying, “You say that very casually. As if writing 500 articles was simple and their authentic purpose wasn’t a long run play. In fact there is a caveat: I do not know their web site.”

Fact is, proper now, it’s too quickly to actually do something. You should have completely different spam updates and core updates, numerous techniques inside every rating system, dueling with one another. Let it settle and let’s have a look at what occurs.

As a reminder, Google launched the March 2024 core replace and March 2024 spam replace on March fifth, together with new spam insurance policies that resulted in lots of guide actions. We noticed some motion from the core replace this previous Friday and Saturday but it surely appeared to relax Sunday by way of at present.

We nonetheless have a number of extra weeks of volatility with these updates. So it could be too early to plan except you realize you might be actually producing poor-quality content material, then you realize you are able to do higher.

Discussion board dialogue at Reddit.

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