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Someplace, proper now, a expertise government tells their administrators: “we
want a solution to measure the productiveness of our engineering groups.” A working
group assembles to discover potential options, and weeks later, proposes
implementing the metrics: lead time, deployment frequency, and variety of
pull requests created per engineer.
Quickly after, senior engineering leaders meet to overview their newly created
dashboards. Instantly, questions and doubts are raised. One chief says:
“Our lead time is 2 days which is ‘low performing’ based on these
benchmarks – however is there really an issue?”. One other chief says: “it’s
unsurprising to see that a few of our groups are deploying much less typically than
others. However I’m undecided if this spells a chance for enchancment.”
If this story arc is acquainted to you, don’t fear – it is acquainted to
most, together with among the largest tech firms on the planet. It’s not unusual
for measurement packages to fall quick when metrics like DORA fail to offer
the insights leaders had hoped for.
There’s, nonetheless, a greater method. An method that focuses on
capturing insights from builders themselves, slightly than solely counting on
primary measures of pace and output. We’ve helped many organizations make the
leap to this human-centered method. And we’ve seen firsthand the
dramatically improved understanding of developer productiveness that it
gives.
What we’re referring to right here is qualitative measurement. On this
article, we offer a primer on this method derived from our expertise
serving to many organizations on this journey. We start with a definition of
qualitative metrics and easy methods to advocate for them. We observe with sensible
steering on easy methods to seize, monitor, and make the most of this knowledge.
At the moment, developer productiveness is a essential concern for companies amid
the backdrop of fiscal tightening and transformational applied sciences comparable to
AI. As well as, developer expertise and platform engineering are garnering
elevated consideration as enterprises look past Agile and DevOps
transformation. What all these issues share is a reliance on measurement
to assist information selections and monitor progress. And for this, qualitative
measurement is essential.
Be aware: after we say “developer productiveness”, we imply the diploma to which
builders’ can do their work in a frictionless method – not the person
efficiency of builders. Some organizations discover “developer productiveness”
to be a problematic time period due to the way in which it may be misinterpreted by
builders. We advocate that organizations use the time period “developer
expertise,” which has extra optimistic connotations for builders.
What’s a qualitative metric?
We outline a qualitative metric as a measurement comprised of knowledge
offered by people. This can be a sensible definition – we haven’t discovered a
singular definition inside the social sciences, and the choice
definitions we’ve seen have flaws that we talk about later on this
part.
Determine 1: Qualitative metrics are measurements derived from people
The definition of the phrase “metric” is unambiguous. The time period
“qualitative,” nonetheless, has no authoritative definition as famous within the
2019 journal paper What’s Qualitative in
Qualitative Analysis:
There are numerous definitions of qualitative analysis, but when we search for
a definition that addresses its distinctive characteristic of being
“qualitative,” the literature throughout the broad discipline of social science is
meager. The primary motive behind this text lies within the paradox, which, to
put it bluntly, is that researchers act as in the event that they know what it’s, however
they can not formulate a coherent definition.
An alternate definition we’ve heard is that qualitative metrics measure
high quality, whereas quantitative metrics measure amount. We’ve discovered this
definition problematic for 2 causes: first, the time period “qualitative
metric” contains the time period metric, which means that the output is a
amount (i.e., a measurement). Second, high quality is often measured
via ordinal scales which are translated into numerical values and
scores – which once more, contradicts the definition.
One other argument now we have heard is that the output of sentiment evaluation
is quantitative as a result of the evaluation ends in numbers. Whereas we agree
that the information ensuing from sentiment evaluation is quantitative, based mostly on
our authentic definition that is nonetheless a qualitative metric (i.e., a amount
produced qualitatively) except one had been to take the place that
“qualitative metric” is altogether an oxymoron.
Except for the issue of defining what a qualitative metric is, we’ve
additionally encountered problematic colloquialisms. One instance is the time period “tender
metric”. We warning towards this phrase as a result of it harmfully and
incorrectly implies that knowledge collected from people is weaker than “laborious
metrics” collected from programs. We additionally discourage the time period “subjective
metrics” as a result of it misconstrues the truth that knowledge collected from people
may be both goal or subjective – as we talk about within the subsequent
part.
Qualitative metrics: Measurements derived from people
TypeDefinitionExample
Attitudinal metricsSubjective emotions, opinions, or attitudes towards a particular topic.How happy are you along with your IDE, on a scale of 1–10?
Behavioral metricsObjective information or occasions pertaining to a person’s work expertise.How lengthy does it take so that you can deploy a change to manufacturing?
Later on this article we offer steering on easy methods to acquire and use
these measurements, however first we’ll present a real-world instance of this
method put to observe
Peloton is an American expertise firm
whose developer productiveness measurement technique facilities round
qualitative metrics. To gather qualitative metrics, their group
runs a semi-annual developer expertise survey led by their Tech
Enablement & Developer Expertise staff, which is a part of their Product
Operations group.
Thansha Sadacharam, head of tech studying and insights, explains: “I
very strongly consider, and I believe a variety of our engineers additionally actually
recognize this, that engineers aren’t robots, they’re people. And simply
primary numbers does not drive the entire story. So for us, having
a extremely complete survey that helped us perceive that total
developer expertise was actually essential.”
Every survey is distributed to
a random pattern of roughly half of their builders. With this method,
particular person builders solely have to take part in a single survey per yr,
minimizing the general time spent on filling out surveys whereas nonetheless
offering a statistically important consultant set of knowledge outcomes.
The Tech Enablement & Developer Expertise staff can also be chargeable for
analyzing and sharing the findings from their surveys with leaders throughout
the group.
For extra on Peloton’s developer expertise survey, hearken to this
interview
with Thansha Sadacharam.
Advocating for qualitative metrics
Executives are sometimes skeptical concerning the reliability or usefulness of
qualitative metrics. Even extremely scientific organizations like Google have
needed to overcome these biases. Engineering leaders are inclined towards
system metrics since they’re accustomed to working with telemetry knowledge
for inspecting programs. Nevertheless, we can’t depend on this similar method for
measuring folks.
Keep away from pitting qualitative and quantitative metrics towards one another.
We’ve seen some organizations get into an inner “battle of the
metrics” which isn’t a great use of time or power. Our recommendation for
champions is to keep away from pitting qualitative and quantitative metrics towards
one another as an both/or. It’s higher to make the argument that they’re
complementary instruments – as we cowl on the finish of this text.
We’ve discovered that the underlying explanation for opposition to qualitative knowledge
are misconceptions which we handle beneath. Later on this article, we
define the distinct advantages of self-reported knowledge comparable to its capability to
measure intangibles and floor essential context.
False impression: Qualitative knowledge is simply subjective
Conventional office surveys sometimes deal with the subjective
opinions and emotions of their staff. Thus many engineering leaders
intuitively consider that surveys can solely acquire subjective knowledge from
builders.
As we describe within the following part, surveys may also seize
goal details about information or occasions. Google’s DevOps Analysis and
Evaluation (DORA) program is a wonderful concrete
instance.
Some examples of goal survey questions:
How lengthy does it take to go from code dedicated to code efficiently
working in manufacturing?
How typically does your group deploy code to manufacturing or
launch it to finish customers?
False impression: Qualitative knowledge is unreliable
One problem of surveys is that individuals with all method of backgrounds
write survey questions with no particular coaching. In consequence, many
office surveys don’t meet the minimal requirements wanted to supply
dependable or legitimate measures. Properly designed surveys, nonetheless, produce
correct and dependable knowledge (we offer steering on how to do that later in
the article).
Some organizations have issues that individuals could lie in surveys. Which
can occur in conditions the place there’s worry round how the information shall be
used. In our expertise, when surveys are deployed as a software to assist
perceive and enhance bottlenecks affecting builders, there isn’t a
incentive for respondents to lie or recreation the system.
Whereas it’s true that survey knowledge isn’t all the time 100% correct, we regularly
remind leaders that system metrics are sometimes imperfect too. For instance,
many organizations try and measure CI construct instances utilizing knowledge aggregated
from their pipelines, solely to seek out that it requires important effort to
clear the information (e.g. excluding background jobs, accounting for parallel
jobs) to supply an correct consequence
The 2 kinds of qualitative metrics
There are two key kinds of qualitative metrics:
Attitudinal metrics seize subjective emotions, opinions, or
attitudes towards a particular topic. An instance of an attitudinal measure would
be the numeric worth captured in response to the query: “How happy are
you along with your IDE, on a scale of 1-10?”.
Behavioral metrics seize goal information or occasions pertaining to an
people’ work experiences. An instance of a behavioral measure can be the
amount captured in response to the query: “How lengthy does it take so that you can
deploy a change to manufacturing?”
We’ve discovered that the majority tech practitioners overlook behavioral measures
when excited about qualitative metrics. This happens regardless of the
prevalence of qualitative behavioral measures in software program analysis, such
because the Google’s DORA program talked about earlier.
DORA publishes annual benchmarks for metrics comparable to lead time for
modifications, deployment frequency, and alter fail charge. Unbeknownst to many,
DORA’s benchmarks are captured utilizing qualitative strategies with the survey
gadgets proven beneath:
Lead time
For the first software or service you’re employed on,
what’s your lead time for modifications (that’s, how lengthy does it take to go
from code dedicated to code efficiently working in manufacturing)?
Greater than six months
One to 6 months
One week to at least one month
At some point to at least one week
Lower than someday
Lower than one hour
Deploy frequency
For the first software or service you
work on, how typically does your group deploy code to manufacturing or
launch it to finish customers?
Fewer than as soon as per six months
Between as soon as per 30 days and as soon as each six months
Between as soon as per week and as soon as per 30 days
Between as soon as per day and as soon as per week
Between as soon as per hour and as soon as per day
On demand (a number of deploys per day)
Change fail share
For the first software or service you’re employed on, what
share of modifications to manufacturing or releases to customers lead to
degraded service (for instance, result in service impairment or service
outage) and subsequently require remediation (for instance, require a
hotfix, rollback, repair ahead, patch)?
0–15%
16–30%
31–45%
46–60%
61–75%
76–100%
Time to revive
For the first software or service you’re employed on, how lengthy
does it typically take to revive service when a service incident or a
defect that impacts customers happens (for instance, unplanned outage, service
impairment)?
Greater than six months
One to 6 months
One week to at least one month
At some point to at least one week
Lower than someday
Lower than one hour
We’ve discovered that the power to gather attitudinal and behavioral knowledge
on the similar time is a strong advantage of qualitative measurement.
For instance, behavioral knowledge may present you that your launch course of
is quick and environment friendly. However solely attitudinal knowledge might let you know whether or not it
is easy and painless, which has essential implications for developer
burnout and retention.
To make use of a non-tech analogy: think about you’re feeling sick and go to a
physician. The physician takes your blood stress, your temperature, your coronary heart
charge, and so they say “Properly, it seems to be such as you’re all good. There’s nothing
unsuitable with you.” You’ll be bowled over! You’d say, “Wait, I’m telling
you that one thing feels unsuitable.”
The advantages of qualitative metrics
One argument for qualitative metrics is that they keep away from subjecting
builders to the sensation of “being measured” by administration. Whereas we’ve
discovered this to be true – particularly when in comparison with metrics derived from
builders’ Git or Jira knowledge – it doesn’t handle the principle goal
advantages that qualitative approaches can present.
There are three major advantages of qualitative metrics in the case of
measuring developer productiveness:
Qualitative metrics mean you can measure issues which are in any other case
unmeasurable
System metrics like lead time and deployment quantity seize what’s
taking place in our pipelines or ticketing programs. However there are a lot of extra
points of builders’ work that have to be understood with a purpose to enhance
productiveness: for instance, whether or not builders are in a position to keep within the circulation
or work or simply navigate their codebases. Qualitative metrics allow you to
measure these intangibles which are in any other case tough or unattainable to
measure.
An attention-grabbing instance of that is technical debt. At Google, a research to
determine metrics for technical debt included an evaluation of 117 metrics
that had been proposed as potential indicators. To the frustration of
Google researchers, no single metric or mixture of metrics had been discovered
to be legitimate indicators (for extra on how Google measures technical debt,
hearken to this interview).
Whereas there could exist an undiscovered goal metric for technical
debt, one can suppose that this can be unattainable because of the truth that
evaluation of technical debt depends on the comparability between the present
state of a system or codebase versus its imagined supreme state. In different
phrases, human judgment is crucial.
Qualitative metrics present lacking visibility throughout groups and
programs
Metrics from ticketing programs and pipelines give us visibility into
among the work that builders do. However this knowledge alone can’t give us
the total story. Builders do a variety of work that’s not captured in tickets
or builds: for instance, designing key options, shaping the course of a
venture, or serving to a teammate get onboarded.
It’s unattainable to achieve visibility into all these actions via
knowledge from our programs alone. And even when we might theoretically acquire
all the information via programs, there are further challenges to capturing
metrics via instrumentation.
One instance is the issue of normalizing metrics throughout completely different
staff workflows. For instance, in case you’re attempting to measure how lengthy it takes
for duties to go from begin to completion, you may attempt to get this knowledge
out of your ticketing software. However particular person groups typically have completely different
workflows that make it tough to supply an correct metric. In
distinction, merely asking builders how lengthy duties sometimes take may be
a lot easier.
One other widespread problem is cross-system visibility. For instance, a
small startup can measure TTR (time to revive) utilizing simply a problem
tracker comparable to Jira. A big group, nonetheless, will seemingly have to
consolidate and cross-attribute knowledge throughout planning programs and deployment
pipelines with a purpose to acquire end-to-end system visibility. This could be a
yearlong effort, whereas capturing this knowledge from builders can present a
baseline rapidly.
Qualitative metrics present context for quantitative knowledge
As technologists, it’s simple to focus closely on quantitative measures.
They appear clear and clear, afterall. There’s a threat, nonetheless, that the
full story isn’t being instructed with out richer knowledge and that this will lead us
into specializing in the unsuitable factor.
One instance of that is code overview: a typical optimization is to attempt to
pace up the code overview. This appears logical as ready for a code overview
could cause wasted time or undesirable context switching. We might measure the
time it takes for critiques to be accomplished and incentivize groups to enhance
it. However this method could encourage damaging habits: reviewers dashing
via critiques or builders not discovering the fitting specialists to carry out
critiques.
Code critiques exist for an essential goal: to make sure top quality
software program is delivered. If we do a extra holistic evaluation – specializing in the
outcomes of the method slightly than simply pace – we discover that optimization
of code overview should guarantee good code high quality, mitigation of safety
dangers, constructing shared data throughout staff members, in addition to making certain
that our coworkers aren’t caught ready. Qualitative measures can assist us
assess whether or not these outcomes are being met.
One other instance is developer onboarding processes. Software program growth
is a staff exercise. Thus if we solely measure particular person output metrics such
as the speed new builders are committing or time to first commit, we miss
essential outcomes e.g. whether or not we’re absolutely using the concepts the
builders are bringing, whether or not they really feel protected to ask questions and if
they’re collaborating with cross-functional friends.
seize qualitative metrics
Many tech practitioners don’t understand how tough it’s to jot down good
survey questions and design good survey devices. Actually, there are
entire fields of research associated to this, comparable to psychometrics and
industrial psychology. You will need to convey or construct experience right here
when potential.
Beneath are few good guidelines for writing surveys to keep away from the commonest
errors we see organizations make:
Survey gadgets have to be rigorously worded and each query ought to solely ask
one factor.
If you wish to examine outcomes between surveys, watch out about altering
the wording of questions such that you just’re measuring one thing completely different.
For those who change any wording, you have to do rigorous statistical exams.
In survey parlance, ”good surveys” means “legitimate and dependable” or
“demonstrating good psychometric properties.” Validity is the diploma to
which a survey merchandise really measures the assemble you want to measure.
Reliability is the diploma to which a survey merchandise produces constant
outcomes out of your inhabitants and over time.
One mind-set about survey design that we’ve discovered useful to
tech practitioners: consider the survey response course of as an algorithm
that takes place within the human thoughts.
When a person is offered a survey query, a sequence of psychological
steps happen with a purpose to arrive at a response. The mannequin beneath is from
the seminal 2012 e book, The Psychology of Survey
Response:
Elements of the Response Course of
ComponentSpecific Processes
Comprehension
Attend to questions and directions
Signify logical type of query
Establish query focus (info sought)
Hyperlink key phrases to related ideas
Retrieval
Generate retrieval technique and cues
Retrieve particular, generic recollections
Fill in lacking particulars
Judgment
Assess completeness and relevance of recollections
Draw inferences based mostly on accessibility
Combine materials retrieved
Make estimate based mostly on partial retrieval
Response
Map Judgement onto response class
Edit response
Decomposing the survey response course of and inspecting every step
can assist us refine our inputs to supply extra correct survey outcomes.
Growing good survey gadgets requires rigorous design, testing, and
evaluation – similar to the method of designing software program!
However good survey design is only one facet of working profitable surveys.
Further challenges embody participation charges, knowledge evaluation, and understanding
easy methods to act on knowledge. Beneath are among the finest practices we’ve
discovered.
Phase outcomes by staff and persona
A typical mistake made by organizational leaders is to deal with companywide
outcomes as an alternative of knowledge damaged down by staff and persona (e.g., position, tenure,
seniority). As beforehand described, developer expertise is extremely contextual
and may differ radically throughout groups or roles. Focusing solely on mixture
outcomes can result in overlooking issues that have an effect on small however essential
populations inside the firm, comparable to cellular builders.
Examine outcomes towards benchmarks
Comparative evaluation can assist contextualize knowledge and assist drive motion. For
instance, developer sentiment towards code high quality generally skews damaging, making
it tough to determine true issues or gauge their magnitude. The extra
actionable knowledge level is: “are our builders extra pissed off about code
high quality than different groups or organizations?” Groups with decrease sentiment scores
than their friends and organizations with decrease scores than their business friends
can floor notable alternatives for enchancment.
Use transactional surveys the place acceptable
Transactional surveys seize suggestions throughout particular touchpoints or
interactions within the developer workflow. For instance, platform groups can use
transactional surveys to immediate builders for suggestions whereas they’re within the midst of
creating a brand new service in an inner developer portal. Transactional surveys can
additionally increase knowledge from periodic surveys by producing higher-frequency suggestions and
extra granular insights.
Keep away from survey fatigue
Many organizations wrestle to maintain excessive participation charges in surveys
over time. Lack of follow-up could cause builders to really feel that
repeatedly responding to surveys shouldn’t be worthwhile. It’s subsequently
essential that leaders and groups observe up and take significant motion after surveys.
Whereas a quarterly or
semi-annual survey cadence is perfect for many organizations, we’ve seen some
organizations achieve success with extra frequent surveys which are built-in into
common staff rituals comparable to retrospectives.
Survey Template
Beneath are a easy set of survey questions for getting began. Load the questions
beneath into your most well-liked survey software, or get began rapidly by making a replica of our ready-to-go
Google Types template.
The template is deliberately easy, however surveys typically develop into fairly sizable as your measurement
technique matures. For instance, Shopify’s developer survey is 20-minutes
lengthy and Google’s is over 30-minutes lengthy.
After you’ve got collected responses, rating the a number of alternative questions
utilizing both imply or prime field scoring. Imply scores are calculated by
assigning every possibility a price between 1 and 5 and taking the common.
Prime field scores are calculated by the odds of responses that
select one of many prime two most favorable choices.
Make sure you overview open textual content responses which may comprise nice
info. For those who’ve collected a lot of feedback, LLM instruments
comparable to ChatGPT may be helpful for extracting core themes and
strategies. Once you’ve completed analyzing outcomes, you should definitely share
your findings with respondents so their time filling out the survey
feels worthwhile.
How simple or tough is it so that you can do work as a
developer or technical contributor at [INSERT ORGANIATION NAME]?
Very tough
Considerably tough
Neither simple nor tough
Considerably simple
Very simple
For the first software or service you’re employed on, what
is your lead time for modifications (that’s, how lengthy does it take to go
from code dedicated to code efficiently working in
manufacturing)?
A couple of month
One week to at least one month
At some point to at least one week
Lower than someday
Lower than one hour
How typically do you are feeling extremely productive in your
work?
By no means
A bit of the time
A number of the time
More often than not
All the time
Please charge your settlement or disagreement with the next
statements:
My staff follows growth finest practices□□□□□
I’ve sufficient time for deep work.□□□□□
I’m happy with the quantity of automated check protection in
my venture.□□□□□
It is easy for me to deploy to manufacturing.□□□□□
I am happy with the standard of our CI/CD tooling.□□□□□
My staff’s codebase is straightforward for me to contribute to.□□□□□
The quantity of technical debt on my staff is suitable based mostly on our targets.□□□□□
Specs are repeatedly revisited and reprioritized based on consumer alerts.□□□□□
Please share any further suggestions on how your developer expertise might be improved
[open textarea]
Utilizing qualitative and quantitative metrics collectively
Qualitative metrics and quantitative metrics are complementary approaches
to measuring developer productiveness. Qualitative metrics, derived from
surveys, present a holistic view of productiveness that features each subjective
and goal measurements. Quantitative metrics, alternatively, present
distinct benefits as effectively:
Precision. People can let you know whether or not their CI/CD builds are typically
quick or sluggish (i.e., whether or not durations are nearer to a minute or an hour), however
they can not report on construct instances all the way down to millisecond precision. Quantitative
metrics are wanted when a excessive diploma of precision is required in our
measurements.
Continuity. Sometimes, the frequency at which a corporation can survey
their builders is at most a couple of times per quarter. With a view to acquire extra
frequent or steady metrics, organizations should collect knowledge
systematically.
In the end, it’s via the mix of qualitative and quantitative metrics – a mixed-methods method –
that organizations can acquire most visibility into the productiveness and
expertise of builders. So how do you utilize qualitative and quantitative
metrics collectively?
We’ve seen organizations discover success after they begin with qualitative
metrics to determine baselines and decide the place to focus. Then, observe with
quantitative metrics to assist drill in deeper into particular areas.
Engineering leaders discover this method to be efficient as a result of qualitative
metrics present a holistic view and context, offering huge understanding of
potential alternatives. Quantitative metrics, alternatively, are
sometimes solely out there for a narrower set of the software program supply
course of.
Google equally advises its engineering leaders to go to survey knowledge first
earlier than logs knowledge for that reason. Google engineering researcher
Ciera Jaspan explains: “We encourage leaders to go to the survey knowledge first,
as a result of in case you solely have a look at logs knowledge it does not actually let you know whether or not
one thing is sweet or dangerous. For instance, now we have a metric that tracks the time
to make a change, however that quantity is ineffective by itself. You do not know, is
this a great factor? Is it a nasty factor? Do now we have an issue?”.
A blended strategies method permits us to make the most of the advantages of
each qualitative and quantitative metrics whereas getting a full perceive of
developer productiveness:
Begin with qualitative knowledge to determine your prime alternatives
As soon as what you wish to enhance, use quantitative metrics to
drill-in additional
Monitor your progress utilizing each qualitative and quantitative metrics
It is just by combining as a lot knowledge as potential – each qualitative and
quantitative – that organizations can start to construct a full understanding of
developer productiveness.
Ultimately, nonetheless, it’s essential to recollect: organizations spend so much
on extremely certified people that may observe and detect issues that log-based
metrics can’t. By tapping into the minds and voices of builders,
organizations can unlock insights beforehand seen as unattainable.
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