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Microsoft Promoting is piloting a brand new consumer interface for choose customers.
The platform is but to verify a timeline of when the brand new UI will likely be rolled out to extra customers, nevertheless a spokesperson advised Search Engine Land to anticipate extra updates within the coming weeks.
Navigation revamp. Microsoft Promoting’s new navigation structure is about up like the newest Google Adverts interface, with two vertical menus on the left aspect of the display. If you hover over the principle menu, a second menu pops up close by. This makes it faster and simpler to search out what you’re in search of. It’s designed to be user-friendly and environment friendly, just like how well-liked web sites function.
Copilot replace. Within the high horizontal menu of Microsoft’s new interface, there’s an icon devoted to its AI chat assistant, Copilot. Clicking on this icon opens a chat window on the best aspect of the display. Moreover, Copilot is built-in into the search bar performance. Interacting with Copilot by the search bar additionally triggers the opening of the chat window on the best.
Why we care. Microsoft Promoting’s new UI resembles Google Adverts’ interface — and that’s a constructive change. By making its platform extra just like Google’s, Microsoft goals to scale back friction for customers and enhance usability, making it simpler for entrepreneurs to change between the 2.
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What Microsoft is saying. A Microsoft spokesperson advised Search Engine Land:
“We’ve begun testing a brand new UI for some customers. We sit up for sharing extra thrilling updates to our Microsoft Promoting Platform within the coming weeks – keep tuned!”
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Concerning the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid media, retail media and extra. Previous to this, she was web optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with web optimization company Blue Array to co-author Amazon bestselling e-book Mastering In-Home web optimization.
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