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Apple’s traditional technique of introducing a brand new mid-cycle iPhone coloration within the spring is unlikely to be replicated for the iPhone 15 this yr, if a brand new rumor out of Asia is something to go by.
Apple often introduces new iPhone coloration choices within the spring to spice up gross sales halfway by means of the machine’s product cycle, holding the machine top-of-mind for shoppers at a time when the subsequent iPhone launch remains to be one other six months away.
Apple has used the tactic steadily lately. In 2017 and 2018, it launched purple mid-cycle variations of the iPhone 7 and iPhone 8 traces, respectively. Then in 2021, Apple added a purple coloration to the iPhone 12 and iPhone 12 mini fashions for the spring season in late April.
In March 2022, the iPhone 13 lineup obtained new inexperienced finishes, and in the identical month final yr, Apple launched the iPhone 14 and iPhone 14 Plus in a brand new yellow coloration. Every new coloration launch has been accompanied by a major advert marketing campaign to draw new prospects and upgraders who didn’t make a purchase order when the newest iPhone collection was initially launched within the fall. This yr might be totally different, nonetheless.
In accordance with Chinese language Weibo-based leaker On the spot Digital, there isn’t any new spring coloration scheme on the playing cards for the iPhone 15. It is also value noting that Apple has already launched a number of iPhone instances and Apple Watch bands in refreshed coloration choices. The refreshed equipment arrived when Apple launched the brand new MacBook Air in early March. In earlier years, such a transfer has usually been accompanied by a brand new iPhone coloration.
Why Apple would forego the chance to spice up gross sales in the course of an iPhone cycle isn’t fully clear, so it’s value taking the newest rumor with a pinch of salt for now. Manufacturing delays have reportedly pushed the discharge of latest iPads into Could, and Apple isn’t anticipated to carry a launch occasion to announce the units, however the debut of a brand new iPhone coloration might all the time come individually within the type of a press launch, which Apple has opted for up to now.Associated Roundup: iPhone 15Tag: On the spot DigitalBuyer’s Information: iPhone 15 (Impartial)Associated Discussion board: iPhone
This text, "New Mid-Cycle iPhone 15 Shade Trying Much less Probably This 12 months" first appeared on MacRumors.com
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