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Apple’s iPhone shipments decreased by almost 10% globally within the first quarter of 2024, hit by speedy development in shipments by rival Chinese language distributors, primarily based on information supplied by the Worldwide Knowledge Company (IDC).
In keeping with the IDC report, Apple’s shipments fell 9.6% to 50.1 million items within the first quarter, down from 55.4 million items in the identical quarter the earlier 12 months. Apple skilled probably the most vital annual decline among the many prime 5 smartphone manufacturers coated within the report.
Samsung reclaimed its place because the market chief, which it had misplaced to Apple the earlier 12 months, by capturing a 20.8% market share with shipments of about 60.1 million items, roughly the identical as final 12 months. In 2023, its market share was 22.5% throughout the identical interval.
In distinction, after having final 12 months overtaken Samsung to turn out to be the highest smartphone producer for the primary time, Apple skilled a decline in market share from 20.7% to 17.3%.
“Whereas IDC expects these two firms to keep up their maintain on the excessive finish of the market, the resurgence of Huawei in China, in addition to notable positive factors from Xiaomi, Transsion, OPPO/OnePlus, and vivo will seemingly have each OEMs in search of areas to develop and diversify,” stated Ryan Reith, group vp at IDC Worldwide Mobility and Client Gadget Trackers.Apple has struggled to maintain curiosity in its flagship smartphone lineup in China for the reason that firm launched its iPhone 15 sequence in September, which got here simply weeks after Huawei debuted its extremely standard Mate 60 sequence. Curiosity in iPhones has additionally been impacted by a Beijing-backed ban from the workplaces of an enormous variety of state-owned enterprises in energy era, seaport development, mining, manufacturing, training, and funding markets.
Apple’s drop in shipments got here throughout a time when world first-quarter smartphone shipments really rose 7.8% year-on-year to 289.4 million items. It was the third consecutive quarter of cargo development throughout the worldwide market, in accordance with IDC.Tags: IDC, China
This text, "Samsung Regains Prime Spot as Apple's iPhone Shipments Fall in Q1 2024" first appeared on MacRumors.com
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