[ad_1]
The iPhone continues to be overwhelmingly fashionable with teenagers, in accordance with Piper Sandler’s biannual teen survey. 85 p.c of U.S. teenagers surveyed personal an iPhone, and 86 p.c plan to buy an iPhone as their subsequent smartphone.
Whereas the iPhone remains to be the most well-liked smartphone amongst teenagers, possession is down from the October 2023 survey the place 87 p.c of teenagers owned an iPhone and 88 p.c deliberate to buy one.Each the 85% iPhone possession and 86% intention to buy an iPhone metrics are close to file highs for our survey however down from file ranges in 2021. We imagine the elevated penetration and buy intention are essential given the mature premium smartphone market. Moreover, tendencies in direction of premium tier telephones are encouraging as the corporate continues to introduce new iPhones proving the general stickiness of the product portfolio. Lastly, optimistic tendencies in providers might comply with, because the set up base for Apple {hardware} continues to develop.Apple’s dominance within the teen market is of explicit curiosity proper now as a result of it’s one metric that the U.S. Division of Justice is concentrating on in its antitrust lawsuit towards Apple.
The DoJ has recommended that Apple’s possession of the U.S. smartphone market causes “social stigma, exclusion, and blame” for non-iPhone customers, with “inexperienced bubble” chats and points between iPhone and Android message customers cited as a selected instance. The DoJ claims that that is “significantly highly effective” for youngsters, and that “social stress” causes teenagers to modify to the iPhone.
The antitrust lawsuit additionally means that Apple’s marketshare amongst “key demographics” like “youthful audiences” is a matter that offers Apple an excessive amount of energy over the smartphone ecosystem.
As for the Apple Watch, 34 p.c of teenagers reported utilizing an Apple Watch, with no change from final fall. Intent to purchase an Apple Watch was up three p.c, nonetheless, with 13 p.c of teenagers planning to purchase one within the subsequent six months. Solely 39.4 p.c of teenagers stated they personal a wise watch, so teenagers are additionally overwhelmingly preferring the Apple Watch to different sensible watch manufacturers. The Apple Watch was the highest watch model, with Rolex and Casio coming in second and third, respectively.
Teenagers choose Spotify as their music service, and almost two-thirds of teenagers surveyed stated Spotify is their most well-liked service. Simply over 30 p.c of teenagers stated they use Apple Music. Apple TV+ shouldn’t be fashionable with teen audiences, and fewer than 5 p.c of teenagers stated they watch it every day. Comparatively, over 30 p.c of teenagers watch Netflix recurrently, and near 30 p.c watch YouTube.
Apple Pay was the most well-liked fee platform with 44 p.c of teenagers utilizing it within the final month, however Money app and Venmo are most well-liked for peer-to-peer cash transfers.
Piper Sandler surveyed 6,020 teenagers throughout 47 U.S. states for its spring 2024 report. Tag: Teen Survey
This text, "Teenagers Love iPhone and Apple Watch, However Not Apple Music and Apple TV+" first appeared on MacRumors.com
Focus on this text in our boards
[ad_2]
Supply hyperlink
